· 15 min read

How to Find Shopify Stores in Your Niche: 11 Quick Methods

Are you looking for your Shopify competitors or researching to start a new business on Shopify?

Whatever the reason, don't worry; there are many different ways to find Shopify stores in your niche.

In this blog, you will learn 11 different methods for find shopify stores in your niche, from free ones like Google searches to some paid tools developed for this purpose.

We'll also help you track your Shopify competitors and determine successful examples in your niche.

Why Should You Find Shopify Stores in Your Niche?

Finding Shopify stores in your niche serves multiple purposes.

Including analyzing your competitors, conducting market research, seeking inspiration, and building valuable partnerships.

Here are some reasons why you should find Shopify stores in your niche:

  • Competitor Analysis: One of the main reasons for this is to analyze your Shopify competition. This allows you to identify market gaps and improve your business strategies.
  • Market Research: Helps you understand your niche's product or service demand, target custom audience, and latest trends. Reviewing similar stores can help you create detailed customer profiles.
  • Inspiration: Successful Shopify stores can be a great source of inspiration. You can get ideas for product ideas, design, branding, and marketing campaigns.
  • Networking and Collaboration: You can find potential partners or collaborators among Shopify stores in your niche.
  • Supplier and Partner Identification: If you are a retailer, finding Shopify stores can help you find reliable dropshipping suppliers or partners that your competitors use.
  • Pricing Strategy: You can gather information about pricing strategies by exploring other stores in your niche. You can also look for opportunities to offer unique selling propositions.
  • SEO and Content Strategy: You can examine the keywords, content, and SEO strategies used by Shopify stores in your niche.

11 Ways to Uncover Shopify Stores in Your Niche

1. How to Find Shopify Stores in Your Niche With Google Search Queries

Searching on Google is the easiest and cheapest way to find Shopify stores in your niche.

Finding the right keywords to search for Shopify stores in your niche is crucial to getting relevant and accurate results.

Here are different query combinations for how you can find Shopify stores in your niche with a Google search:

  • "keyword" inurl:myshopify.com
  • “keyword” site:shopify.com
  • "keyword" intitle:”shopify store”
  • "keyword" "powered by shopify"

🌟Bonus: - (Minus) Operator: You can remove unwanted results from your search.

For example, if you're searching for Shopify stores that sell "vegan skin care products" but want to exclude results for "dropshipping," you can use a query like this:

Example of a query which dropshipping is removed from searches with the Google minus operator

Note: Keep in mind that specific keywords on a website do not necessarily mean that it's a Shopify store.

Using a combination of clues and tools is often the most reliable way to confirm the platform.

2. How to Find Shopify Stores in Your Niche With Social Media

Finding Shopify stores that fit your niche on social media is another simple method.

  • Use keywords and hashtags to explore platforms like Instagram, Facebook, and Pinterest.
  • Many social media platforms have groups or communities related to specific niches.
  • Facebook, Reddit, and LinkedIn groups are great places to connect with people in your niche.
  • Within these groups, Shopify store owners often share their products.
  • Meanwhile, look for niche-related groups and pages on Facebook and actively participate in uncovering Shopify stores.
  • Follow influencers on Pinterest and pay attention to promoted pins.
  • Beyond that, Twitter, LinkedIn, Reddit, online forums, Etsy, and more are great ways to find businesses that appeal to your passions.

3. How to Find Shopify Stores in Your Niche With BuiltWith

BuiltWith is a tool that helps you identify the technology stack of websites.

Use your keyword as a filter to find Shopify stores in your niche.

BuildWith's page containing websites ranking for the keyword "organic food"

If you wish, you can use its chrome extension, BuildWith Technology Profiler, to determine whether these e-commerce sites are Shopify Stores.

An example image of how to use BuiltWith's chrome extention

4. How to Find Shopify Stores in Your Niche With Myip.ms

Myip.ms allows you to perform IP lookups to find websites hosted on a specific IP range. In this case, you can find websites hosted within the official Shopify IP range.

Note: shopify.com's IP address is:

If you purchase a domain name through Shopify or transfer your domain name to Shopify, your domain name may have any of the following IP addresses:

To find all websites with the Shopify ID, go to Myip.ms website and type these IP addresses.

Shopify IP results in the search section on the Myip.Ms website

5. How to Find Shopify Stores in Your Niche With Similar Web

SimilarWeb is also helpful for competitive analysis and identifying Shopify stores in your niche. Here's how you can use SimilarWeb to find Shopify stores in your niche:

Enter keywords related to your niche into the SimilarWeb search bar. For example, if your niche is "vegan food", you can use your niche directly or supportive keywords such as "vegan organic foods".

SimilarWeb will provide you with a list of websites related to your niche.

Similiar Web's Competitors section example

Note: Remember, these websites can include both Shopify stores and other e-commerce platforms.

6. How to Find Shopify Stores in Your Niche With FindNiche

FindNiche helps you find Shopify stores and products in a specific niche and provides information about trending products and popular stores in your chosen niche.

It is a tool that helps you search for Shopify stores and products, apply filters, and conduct market research and competitive analysis in e-commerce.

When you search for the keyword “yoga accessories” on FindNiche below, you will see a list of other websites.

"yoga accessories" keyword search results on FindNiche's website

7. How to Find Shopify Stores in Your Niche With SEO Tools

Search Engine Optimization (SEO) tools can help you discover Shopify stores in your niche.

Tools like Moz, SEMrush or SEOmator can provide information about websites' backlinks, keywords, and referring domains.

Start by searching for keywords related to your niche; look for referring domains and backlinks that lead to different websites.

For example, within Moz, explore the backlinks of the websites that rank well for niche-related keywords.

Backlinks often lead to other websites, which may include Shopify stores.

8. How to Find Shopify Stores in Your Niche With Industry Events and Trade Shows

Industry events are excellent opportunities to connect with and discover niche-specific Shopify stores.

You can attend many different events, such as NRF 2024, The Retailers Summit, Retail Innovation Conference and Expo, and more.

You can find Shopify stores in your niche by visiting exhibitor booths or websites.

9. How to Find Shopify Stores in Your Niche With Online Marketplaces

Online marketplaces like Etsy, Amazon, or eBay often host Shopify-powered stores.

You can start by identifying the online market that fits your specific niche.

While Etsy is known for its collection of handmade items, Amazon and eBay cover a broader range of categories.

For example, by searching for your niche-related keywords on Etsy, you will come across many small businesses that may have their own Shopify stores.

10. How to Find Shopify Stores in Your Niche With Facebook Ad Library

The Facebook Ad Library allows you to discover Shopify stores that target specific niches with their ads.

Meta ad library results for "yoga apparel" keyword to find shopify stores in your niche

Here is what you can do:

  • Visit the Facebook Ad Library.
  • In the search bar, enter keywords related to your niche.
  • Filter the results to show only active ads. This will help you identify stores currently running ads targeting your niche.
  • Review the creatives and click on the advertiser's page to further explore the Shopify store.

11. How to Find Shopify Stores in Your Niche Through Podcasts

Start by taking the time to find podcasts that fit your niche.

Pay special attention to sections featuring guest speakers who may discuss e-commerce initiatives.

By sticking to these steps, you can use podcasts as a resource to discover Shopify stores that appeal to your specific interests and niche.

How to Choose a Winning Niche on Shopify Wisely

Your enthusiasm and interest in a particular topic are the starting points of the journey of choosing a winning niche.

However, it is important to remember that interests may not always provide the same level of market value.

So it's wise to back up your excitement with data-driven insights from tools like Google Trends, Google Keyword Planner, and social media analytics.

These resources allow you to identify emerging trends and evaluate search volumes in various areas.

For example, below, you can see the change in demand for “cruelty-free skin care” over time in the last 90 days using Google Trend.

"cruelty free skincare" keyword result on google trends

It is also a good idea to browse social media before choosing a niche.

You can look at what topics are trending on Twitter or YouTube, or search for keywords and hashtags on Instagram and Facebook.

TikTok's Creative Center is also a great place to explore emerging topics.

Tiktok creative center trends page that shows hashtags

Adopt the trial and error method. Creating Shopify landing page related to your chosen niche can be an excellent way to validate its potential.

Also, consider profitability. Be sure to check the average price points and profit margins in the niches you are considering choosing.

As we said before, your enthusiasm is the starting point in this journey, but it is the combination of passion and data that will lead you to your winning niche.


In this blog, we explored 11 different ways to find Shopify stores in your niche.

Using these strategies, you can gain valuable insight into your niche and develop a stronger understanding of the e-commerce landscape.

At the same time, you can increase your sales on Shopify store, gain a competitive advantage, discover new trends, and even find potential collaborators.

By applying a mix of these strategies, you can make your Shopify store shine in your niche.

Frequently Asked Questions

Is It Legal to Spy on Shopify Competitors?

Collecting public information about your competitors is generally a legal and ethical practice.

You can examine their websites, social media profiles, marketing strategies, and publicly available data.

Many tools and browser extensions are also available to spy on your competitors.

These tools must be used legally and ethically.

What Are the Key Mistakes to Avoid When Researching Shopify Competitors?

When researching Shopify stores in your niche, it's essential to avoid common mistakes to ensure your analysis is accurate and useful.

The Internet enables global competition, so not considering international competitors is a mistake that should be avoided.

Not analyzing your competitors' online presence, including their websites, SEO strategies, and social media activities, will leave you far behind in the digital age.

Market dynamics are changing, so it's vital to update your competitive research regularly.

Competitor research can inspire and inform your strategies, but copying it is a big mistake.

How can I explore niche-related events, webinars, or conferences to find Shopify stores?

Start by clearly defining your niche to discover Shopify stores related to your niche through events and conferences.

You can then search platforms like Eventbrite, Meetup, and LinkedIn using niche-related keywords.

Additionally, engage with niche-specific forums, social media groups, and Shopify meetup communities to find potential connections.

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