Why Should You Find Shopify Stores in Your Niche?
Finding Shopify stores in your niche serves multiple purposes.
Including analyzing your competitors, conducting market research, seeking inspiration, and building valuable partnerships.
Here are some reasons why you should find Shopify stores in your niche:
- Competitor Analysis: One of the main reasons for this is to analyze your Shopify competition. This allows you to identify market gaps and improve your business strategies.
- Market Research: Helps you understand your niche's product or service demand, target custom audience, and latest trends. Reviewing similar stores can help you create detailed customer profiles.
- Inspiration: Successful Shopify stores can be a great source of inspiration. You can get ideas for product ideas, design, branding, and marketing campaigns.
- Networking and Collaboration: You can find potential partners or collaborators among Shopify stores in your niche.
- Supplier and Partner Identification: If you are a retailer, finding Shopify stores can help you find reliable dropshipping suppliers or partners that your competitors use.
- Pricing Strategy: You can gather information about pricing strategies by exploring other stores in your niche. You can also look for opportunities to offer unique selling propositions.
- SEO and Content Strategy: You can examine the keywords, content, and SEO strategies used by Shopify stores in your niche.
11 Ways to Uncover Shopify Stores in Your Niche
1. How to Find Shopify Stores in Your Niche With Google Search Queries
Searching on Google is the easiest and cheapest way to find Shopify stores in your niche.
Finding the right keywords to search for Shopify stores in your niche is crucial to getting relevant and accurate results.
Here are different query combinations for how you can find Shopify stores in your niche with a Google search:
- "keyword" inurl:myshopify.com
- “keyword” site:shopify.com
- "keyword" intitle:”shopify store”
- "keyword" "powered by shopify"
🌟Bonus: - (Minus) Operator: You can remove unwanted results from your search.
For example, if you're searching for Shopify stores that sell "vegan skin care products" but want to exclude results for "dropshipping," you can use a query like this:
Note: Keep in mind that specific keywords on a website do not necessarily mean that it's a Shopify store.
Using a combination of clues and tools is often the most reliable way to confirm the platform.
2. How to Find Shopify Stores in Your Niche With Social Media
Finding Shopify stores that fit your niche on social media is another simple method.
- Use keywords and hashtags to explore platforms like Instagram, Facebook, and Pinterest.
- Many social media platforms have groups or communities related to specific niches.
- Facebook, Reddit, and LinkedIn groups are great places to connect with people in your niche.
- Within these groups, Shopify store owners often share their products.
- Meanwhile, look for niche-related groups and pages on Facebook and actively participate in uncovering Shopify stores.
- Follow influencers on Pinterest and pay attention to promoted pins.
- Beyond that, Twitter, LinkedIn, Reddit, online forums, Etsy, and more are great ways to find businesses that appeal to your passions.
3. How to Find Shopify Stores in Your Niche With BuiltWith
BuiltWith is a tool that helps you identify the technology stack of websites.
Use your keyword as a filter to find Shopify stores in your niche.
If you wish, you can use its chrome extension, BuildWith Technology Profiler, to determine whether these e-commerce sites are Shopify Stores.
4. How to Find Shopify Stores in Your Niche With Myip.ms
Myip.ms allows you to perform IP lookups to find websites hosted on a specific IP range. In this case, you can find websites hosted within the official Shopify IP range.
Note: shopify.com's IP address is: 23.227.38.65
If you purchase a domain name through Shopify or transfer your domain name to Shopify, your domain name may have any of the following IP addresses:
23.227.38.32
23.227.38.36
23.227.38.65
23.227.38.74
To find all websites with the Shopify ID, go to Myip.ms website and type these IP addresses.
5. How to Find Shopify Stores in Your Niche With Similar Web
SimilarWeb is also helpful for competitive analysis and identifying Shopify stores in your niche. Here's how you can use SimilarWeb to find Shopify stores in your niche:
Enter keywords related to your niche into the SimilarWeb search bar. For example, if your niche is "vegan food", you can use your niche directly or supportive keywords such as "vegan organic foods".
SimilarWeb will provide you with a list of websites related to your niche.
Note: Remember, these websites can include both Shopify stores and other e-commerce platforms.
6. How to Find Shopify Stores in Your Niche With FindNiche
FindNiche helps you find Shopify stores and products in a specific niche and provides information about trending products and popular stores in your chosen niche.
It is a tool that helps you search for Shopify stores and products, apply filters, and conduct market research and competitive analysis in e-commerce.
When you search for the keyword “yoga accessories” on FindNiche below, you will see a list of other websites.
7. How to Find Shopify Stores in Your Niche With SEO Tools
Search Engine Optimization (SEO) tools can help you discover Shopify stores in your niche.
Tools like Moz, SEMrush or SEOmator can provide information about websites' backlinks, keywords, and referring domains.
Start by searching for keywords related to your niche; look for referring domains and backlinks that lead to different websites.
For example, within Moz, explore the backlinks of the websites that rank well for niche-related keywords.
Backlinks often lead to other websites, which may include Shopify stores.
8. How to Find Shopify Stores in Your Niche With Industry Events and Trade Shows
Industry events are excellent opportunities to connect with and discover niche-specific Shopify stores.
You can attend many different events, such as NRF 2024, The Retailers Summit, Retail Innovation Conference and Expo, and more.
You can find Shopify stores in your niche by visiting exhibitor booths or websites.
9. How to Find Shopify Stores in Your Niche With Online Marketplaces
Online marketplaces like Etsy, Amazon, or eBay often host Shopify-powered stores.
You can start by identifying the online market that fits your specific niche.
While Etsy is known for its collection of handmade items, Amazon and eBay cover a broader range of categories.
For example, by searching for your niche-related keywords on Etsy, you will come across many small businesses that may have their own Shopify stores.
10. How to Find Shopify Stores in Your Niche With Facebook Ad Library
The Facebook Ad Library allows you to discover Shopify stores that target specific niches with their ads.
Here is what you can do:
- Visit the Facebook Ad Library.
- In the search bar, enter keywords related to your niche.
- Filter the results to show only active ads. This will help you identify stores currently running ads targeting your niche.
- Review the creatives and click on the advertiser's page to further explore the Shopify store.
11. How to Find Shopify Stores in Your Niche Through Podcasts
Start by taking the time to find podcasts that fit your niche.
Pay special attention to sections featuring guest speakers who may discuss e-commerce initiatives.
By sticking to these steps, you can use podcasts as a resource to discover Shopify stores that appeal to your specific interests and niche.
How to Choose a Winning Niche on Shopify Wisely
Your enthusiasm and interest in a particular topic are the starting points of the journey of choosing a winning niche.
However, it is important to remember that interests may not always provide the same level of market value.
So it's wise to back up your excitement with data-driven insights from tools like Google Trends, Google Keyword Planner, and social media analytics.
These resources allow you to identify emerging trends and evaluate search volumes in various areas.
For example, below, you can see the change in demand for “cruelty-free skin care” over time in the last 90 days using Google Trend.
It is also a good idea to browse social media before choosing a niche.
You can look at what topics are trending on Twitter or YouTube, or search for keywords and hashtags on Instagram and Facebook.
TikTok's Creative Center is also a great place to explore emerging topics.
Adopt the trial and error method. Creating Shopify landing page related to your chosen niche can be an excellent way to validate its potential.
Also, consider profitability. Be sure to check the average price points and profit margins in the niches you are considering choosing.
As we said before, your enthusiasm is the starting point in this journey, but it is the combination of passion and data that will lead you to your winning niche.
Conclusion
In this blog, we explored 11 different ways to find Shopify stores in your niche.
Using these strategies, you can gain valuable insight into your niche and develop a stronger understanding of the e-commerce landscape.
At the same time, you can increase your sales on Shopify store, gain a competitive advantage, discover new trends, and even find potential collaborators.
By applying a mix of these strategies, you can make your Shopify store shine in your niche.
Frequently Asked Questions
Is It Legal to Spy on Shopify Competitors?
Collecting public information about your competitors is generally a legal and ethical practice.
You can examine their websites, social media profiles, marketing strategies, and publicly available data.
Many tools and browser extensions are also available to spy on your competitors.
These tools must be used legally and ethically.
What Are the Key Mistakes to Avoid When Researching Shopify Competitors?
When researching Shopify stores in your niche, it's essential to avoid common mistakes to ensure your analysis is accurate and useful.
The Internet enables global competition, so not considering international competitors is a mistake that should be avoided.
Not analyzing your competitors' online presence, including their websites, SEO strategies, and social media activities, will leave you far behind in the digital age.
Market dynamics are changing, so it's vital to update your competitive research regularly.
Competitor research can inspire and inform your strategies, but copying it is a big mistake.
How can I explore niche-related events, webinars, or conferences to find Shopify stores?
Start by clearly defining your niche to discover Shopify stores related to your niche through events and conferences.
You can then search platforms like Eventbrite, Meetup, and LinkedIn using niche-related keywords.
Additionally, engage with niche-specific forums, social media groups, and Shopify meetup communities to find potential connections.
Check These Out!
- 10 Excellent Shopify Success Stories That Will Motivate You
- Shopify Checkout Optimization Checklist (20+ Easy Tips)
- 15 Solid Shopify Marketing Strategies to Drive Sales
Frequently Asked Questions
How to find a niche Shopify store?
To find a niche Shopify store, start with targeted Google operators that surface Shopify-hosted sites, such as searching your product keyword plus site:myshopify.com (for example, “organic dog treats” site:myshopify.com) or combining your keyword with “powered by shopify” to locate stores that display the Shopify footer credit; once you land on a candidate store, confirm it’s on Shopify by checking the footer (“Powered by Shopify”), the checkout URL patterns, or Shopify-specific scripts/apps in the page source. You can also broaden discovery using tools and databases (e.g., BuiltWith, Wappalyzer, Similarweb, Koala Inspector, or niche-specific store lists) to filter by technology, traffic, and category, then validate relevance by reviewing product catalog depth, pricing, shipping regions, and brand positioning. Finally, leverage social platforms by searching hashtags and keywords on Instagram, TikTok, Pinterest, and YouTube (e.g., “#shopifyboutique” plus your niche), and follow the link-in-bio or storefront links to uncover emerging competitors and microbrands that may not rank well on Google yet.
How much does Shopify take from a $100 sale?
Shopify doesn’t take a flat fee from a $100 sale; what you pay depends on your plan, whether you use Shopify Payments, and the payment method used. If you use Shopify Payments, you typically pay a per-transaction card processing rate (often a percentage plus a fixed amount, which varies by country and plan tier), and Shopify generally does not add an extra platform transaction fee on top of that. If you use an external payment gateway instead of Shopify Payments, Shopify usually charges an additional transaction fee (a percentage that also varies by plan) on top of your gateway’s own processing fees. In practice, that means the “Shopify take” from a $100 order could be mainly payment processing (plus any extra transaction fee if you don’t use Shopify Payments), and it won’t include other business costs like shipping labels, apps, themes, chargebacks, or currency conversion, which can also affect your net profit.
How to discover Shopify stores?
To discover Shopify stores efficiently, combine search operators, technology lookups, and platform-specific footprints: on Google, use queries like “your keyword” inurl:myshopify.com, “your keyword” “powered by shopify,” or “your keyword” site:shopify.com to surface relevant storefronts, then refine with niche modifiers (e.g., “vegan,” “handmade,” “subscription,” “USA shipping”). For a more systematic approach, use Myip.ms to identify Shopify stores by IP and hosting signals: you can look up IP ranges associated with Shopify infrastructure or search within Myip.ms for hosted domains, then filter results to find active sites and cross-check each domain to confirm it’s a Shopify store (footer credit, checkout flow, or Shopify tech detection). Tools like BuiltWith or Wappalyzer can also help you find sites running Shopify and even segment by industry, traffic, or installed apps, while social discovery (TikTok/Instagram/Pinterest) and marketplaces/communities (Reddit, niche Facebook groups, influencer link lists) often reveal newer Shopify brands that haven’t built strong SEO yet—ideal for competitor research, partnership outreach, and trend spotting.
Which niche sells the most on Shopify?
The niche that “sells the most” on Shopify varies by region and season, but consistently strong categories tend to be those with broad demand, repeat purchases, and clear differentiation opportunities—commonly including health and wellness (supplements, fitness accessories, recovery tools), beauty and cosmetics (skincare, haircare, clean beauty), fashion and clothing (especially microbrands with a strong identity), home decor (organization, lighting, wall art), pet supplies (treats, toys, grooming, custom items), baby products (essentials, safe materials, gifting), and travel gear (bags, packing solutions, accessories). That said, the best-performing niche for a specific store is usually the one where you can offer a compelling unique selling proposition—such as superior ingredients/materials, better sizing/fit, bundles and subscriptions, strong community branding, or faster shipping—because Shopify success is driven less by picking a “hot” category and more by product-market fit, margins, customer acquisition costs, and retention. A practical way to validate a niche is to analyze existing Shopify competitors’ pricing, ad activity, reviews, and content strategy, then look for gaps like underserved sub-audiences, missing product variants, or weak brand storytelling you can outperform.
What is Find shopify stores in your niche free?
“Find Shopify stores in your niche free” typically refers to using no-cost methods to locate Shopify-based competitors and inspiration brands without paid databases, and the most effective free approach is Google search operators and manual verification. You can search combinations like “keyword” inurl:myshopify.com, “keyword” “powered by shopify,” “keyword” intitle:“shopify store,” and use the minus operator to exclude irrelevant terms (for example, “streetwear” “powered by shopify” -jobs -theme -app). Once you find a store, confirm it’s Shopify by checking the footer credit, the checkout experience, and Shopify-specific URL patterns, then build a list in a spreadsheet with notes on product range, pricing, shipping, and positioning. You can also use free tiers of tech detectors (like Wappalyzer), social search (hashtags, influencer link-in-bio pages), and competitor backlink clues (searching brand names plus “shop” or “store”) to uncover additional Shopify stores in the same niche—without spending money on premium tools.
What is Find your niche meaning?
“Find your niche” means identifying the specific market segment where your business or content can serve a clearly defined audience with a distinct need, preference, or problem—and where you can compete with a meaningful advantage. Instead of targeting a broad category like “fitness,” a niche narrows the focus to something like “strength training for busy moms,” “low-impact mobility for seniors,” or “plant-based high-protein meal prep,” which makes your branding, product selection, messaging, and marketing channels far more effective. A good niche sits at the intersection of demand (people actively want it), differentiation (you can offer something unique or better), and viability (you can reach customers profitably and maintain healthy margins). In eCommerce terms, finding your niche also involves understanding customer intent, price sensitivity, and repeat purchase potential, then validating it by researching competitors, trends, and real-world signals like reviews, community discussions, and search behavior.
How to find your niche quiz?
A “find your niche quiz” is a guided set of questions designed to help you narrow down a profitable, sustainable focus by mapping your interests and strengths to real customer demand and competitive opportunities. These quizzes typically ask about what topics or products you’re most knowledgeable about, what problems you enjoy solving, the audiences you understand or have access to, your preferred price points and business model (one-time purchase vs. subscription, digital vs. physical), and your comfort with content creation, branding, and customer support. The best quizzes also push you to validate answers with evidence—such as checking search trends, evaluating competitor density, estimating margins, and identifying a clear unique selling proposition—so you don’t choose a niche based only on passion. If you use a quiz, treat the result as a shortlist: pick 2–3 potential niches, then confirm them by researching existing Shopify stores, analyzing product-market fit (reviews, repeat purchase potential), and testing demand with small experiments like a landing page, a waitlist, or a few low-budget ads.
