What is The Difference Between UX And UI Design? (Video)

UX design and UI design are two terms that are often lumped together and used interchangeably. Today we’re going to cover the difference between them.

the video explaining what is the difference between ux and ui design by popupsmart

UX and UI are not the Same Things

The difference between UX and UI.

Yes, the two go hand-in-hand but they’re very different.

UX stands for User Experience Design

UX design is a human first way of designing products. It’s all about the user’s interaction or experience with a product or service. It asks some questions like,

  • How straightforward is this experience?
  • How easy is it for the user to complete their desired tasks?
  • Is the experience smooth or clunky?

UX can cover everything from physical product to digital experiences like online shopping or swiping through an app.

UI stands for User Interface Design

UI is what you use to interact with the product and it focuses on the user’s visual experience.

UI design covers all the screens and visual interactive touch points that the user moves through when navigating from A to B.

Imagine a product as the human body, the bowings would be the code that gives the body its structure.

The organs represent the UX design measuring and optimizing against input for supporting life functions.

UI design represents the cosmetics of the body its presentation its sensors and reactions.

 UX is focused on the user’s journey to solve a particular problem, UI design is focused on how a product surfaces or interfaces look and function.

Consider an e-commerce website,

  • if the checkout process is really long-winded over complicated and buggy you’ll come away feeling like you’ve had a bad UX.


  • if the process is quick straightforward and hassle-free you’re considered a good user experience.

What Does a UX Designer Do?

What is UX?

They combine,

  • market research
  • product development strategy
  • design to find out what the user wants and needs in a particular context.

Then, they use their findings to design a product that puts the user first.

Empathy is absolutely crucial as the UX designer really needs to be able to put themselves in the user’s shoes.

The UX designer works out what journey the user is trying to complete and maps out user flows. They then create wireframes and prototypes which are tested and iterated until the final design is ready. Unlike UI design it has nothing to do with visuals or making things look good.

What Does a UI Designer Do?

Illustration of UI, user interface.

Unlike UX design, user interface design focuses specifically on the user’s visual interactive experience.

  • How does the user interact with the product interface?

  • How do they get from one screen to another and what happens when they click this button or tap that image?

UI designers, design every single screen an interactive touch point that the user encounters.

They consider the layout of each page and the spacing between every element. They design buttons, scroll bars and slides working with color palettes and typography.

Just like UX designers, UI designers will create mock-ups and prototypes to see how the final product will look.

In a nutshell, UI design is all about the presentation look and feel of the product. Of course, the UI of a product has a huge impact on the user’s overall experience. However, UI is much more closely related to visual communication and graphic design.

Essentially the UI designer takes the bare-bones blueprint from the UX designer and turns it into something aesthetically pleasing and interactively seamless.

Having explored both UX and UI in more detail we can see that they’re very different.

Illustration of the difference between UX and UI.UX is highly analytically rooted in psychology and cognitive behavior. It’s all about problem-solving and understanding how the user takes. UI is much more focused on the visuals on whether or not the product is aesthetically and interactively pleasing.

UX is all about making a product functional and useful while UI is concerned with making it beautiful and interactive.

UX ensures that the user can open an app or website and easily do what they weren’t there to do whether it’s ordering a pair of shoes checking their bank balance or tracking their calorie intake.

UI is a chance to make a real emotional connection with the user. Ultimately UX is a huge concept that applies to everything. It’s the entire experience that the user has with a product or brand.

For more on UX and UI, head over to our Conversion Optimization & Digital Marketing blog. Please share your thoughts in the comments below!

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