Conversion tracking software helps you see if you are getting closer to your goals by monitoring every click, lead, or sale.
They do the hard work for you so you can focus on the areas that need improvement.
So, if you are not sure that you're on the right path on your digital journey, check out these conversion tracking software that help you keep a watchful eye on every step of the journey.
Conversion means achieving goals. These goals can be (but not limited to):
It is basically any desired outcome that a business wants to achieve.
Conversion tracking software helps businesses and marketers understand how effectively their online efforts are at achieving these conversion goals.
By using conversion tracking software, businesses can
And ultimately increase their conversion rates, improving business outcomes and revenue growth.
Now that we know what conversion tracking software is, discover our top picks. Let's start with a simple comparison.
|Ease of Setup 🛠️||Quality of Support 👨💻||Ease of Use😌|
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Google Analytics is a data collection platform for websites and apps, offering insights into user behavior and business performance.
This data helps optimize websites, understand audiences, and make informed decisions for business improvement.
Pricing: Google Analytics has two versions: a free one and a paid version called Google Analytics 360.
The free version is available to all users, while Google Analytics 360 offers extra features and support.
Pricing for Google Analytics 360 is around $150,000 per year or $12,500 per month. You must contact Google for specific details.
Adobe Analytics is a web and marketing analytics platform developed by Adobe Systems.
It provides businesses and organizations with tools to collect, analyze, and gain insights from data related to customer interactions across various digital channels.
Adobe Analytics allows users to track website and app performance, monitor user behavior, and evaluate the effectiveness of marketing campaigns.
Pricing: Adobe Analytics pricing depends on your website's traffic, with some smaller companies paying as little as $2,000. Larger enterprises may invest over $100,000 annually.
It offers 3 pricing plans: Select, Prime, and Ultimate, and you must contact the sales team for the exact pricing.
Kissmetrics is a person-based analytics tool designed to identify, understand, and enhance the key metrics driving online businesses.
It offers insights into customer behavior, enabling the tracking and analyzing their actions across the entire customer journey.
Kissmetrics streamlines data collection and reporting for businesses to make informed product and marketing decisions.
Kissmetrics offers a free trial, and it has flexible pricing options to accommodate different needs. You can also opt for the Pay-as-you-Go plan at a rate of $0.0025 per event.
The most popular plans include;
Crazy Egg is an analytics platform designed to monitor and enhance how visitors interact with your website.
It offers conversion tracking capabilities to analyze how well your site converts visitors.
Pricing: Crazy Egg offers a 30-day free trial. Its paid plans are:
Basic: $29/month, 30,000 pageviews, 25 snapshots, unlimited surveys, websites, and A/B tests.
Standard: $49/month, 75,000 pageviews, 50 snapshots, unlimited surveys, websites, and A/B tests.
Plus: $99/month, 150,000 pageviews, 75 snapshots, unlimited surveys, websites, A/B tests, and priority support.
Pro: $249/month, 500,000 pageviews, 100 snapshots, unlimited surveys, websites, and A/B tests.
You can contact Crazy Egg’s sales team for customer pricing.
Heap.io is a digital insights platform that helps businesses understand their customers' end-to-end journeys, improve conversion and activation, and deliver a great user experience.
With Heap.io, you can capture complete data automatically without the need for engineering work
It provides a comprehensive dataset and offers features like segments, charts, dashboards, and playbooks to help you optimize your funnel, understand user behavior, and drive product-led growth.
Pricing: Heap offers a free plan if you want to try it before purchasing. The free plan comes with core analytics and 6 months of data history (up to 10,000 monthly sessions).
The Growth is suitable for scaling startups. It offers customization, 12 months of data history, and email support, costing $3,600 annually.
The Pro offers analytics with account insights and report alerts with custom pricing.
The Premier plan is designed for large organizations. It includes data warehouse integration, unlimited projects, and premium support. You can contact Heap’s sales team for custom pricing.
AnyTrack is designed to help marketers track and attribute conversions across various marketing tools, channels, affiliate networks, and advertisers.
It is suitable for a wide range of users, including affiliates, e-commerce businesses, ad agencies, and affiliate networks, helping them make data-driven marketing decisions and optimize their campaigns for better results.
Pricing: AnyTrack offers 3 pricing plans:
Basic Plan: Ideal for solopreneurs starting with performance marketing, this $50/month plan offers tracking for 1 website, e-commerce integrations, Conversion API, and more.
Personal Plan: For small teams, the $150/month plan includes tracking for 3 websites, Conversion API, and unlimited campaigns, among other key features.
Advance Plan: Designed for agencies, the $300/month plan provides tracking for 10 websites, 3M sessions, and unlimited campaigns with e-commerce and lead-gen integrations.
AnyTrack has only 2 reviews on G2. Still, reviews express that:
Funnel is a marketing data hub designed to help marketers streamline their data collection, storage, organization, and reporting processes.
It helps make decisions based on data, growth, and testing, ultimately improving marketing results with an uptime of 99.99%.
Pricing: Funnel.io offers a free plan with up to 350 flexpoints and access to 230+ core connectors and 3 destinations.
The paid plans include:
Starter Plan: Starting from €360 per month with 700 flexpoints and 230+ core connectors, and 3 destinations.
Business Plan: Starting from €1000 per month, featuring 1000 flexpoints, 230+ core connectors, and advanced features like guided setup, multiple workspaces, and user roles and permissions.
Enterprise Plan: Designed for large-scale organizations with custom pricing, offering 1500 flexpoints, extensive core connectors, and advanced onboarding.
Matomo claims to be a Google Analytics alternative that provides 100% data ownership.
It provides insights into your website's performance, visitor behavior, and conversion rates.
It is a free, open-source alternative and prioritizes user privacy by supporting local data collection.
Matomo's On-Premise is a free self-hosted analytics platform with premium options, while Cloud Business costs $19/month for comprehensive analytics.
Cloud Enterprise offers customized pricing with advanced features and support.
Webtrends is an analytics solution that includes conversion tracking capabilities.
It allows businesses to track and analyze website user behavior, including conversions.
With Webtrends, you can gain insights into how users interact with your website, identify conversion funnels, and optimize your marketing efforts to improve conversion rates.
Pricing: Webtrends Analytics for SharePoint doesn't publicly display the pricing so you need to contact the sales team for details.
Webtrends Analytics for SharePoint has only 22 reviews on G2, but the most frequent user concerns are:
MixPanel is an analytics tool that captures user interaction data and offers interactive reports for data analysis.
It allows you to track specific events, like "Sign Up" or "Purchase Completed," to measure conversions and gain insights into user behavior.
Its user-friendly interface makes it accessible to team members with varying levels of data expertise.
Pricing: MixPanel offers a free Starter plan that supports up to 20 million monthly events and provides core reports, templates, and unlimited integrations.
The paid plans are:
Growth: Starting at $20 per month, this plan handles up to 100 million monthly events and offers advanced features like unlimited saved reports.
Enterprise: Beginning at $833 per month, the Enterprise plan is for large businesses with high data volumes.
Conversion tracking software helps you see if your website visitors, your audience, are taking the action you want them to take.
It helps you understand how well your campaigns and website perform.
This way, you can see if your marketing efforts deliver positive returns and fine-tune strategies for better results by allocating resources wisely based on conversion insights.
The benefits don’t stop there!
Using conversion tracking software, you can segment your audience for personalized campaigns, enhancing user experience for greater conversions.
Since you will be making informed choices backed by data, you will gain a competitive edge and adapt quickly to stay ahead of competitors.
Conversion tracking software is more than just a tool; it's a way to see how well you're doing.
It helps you measure, improve, and expand, making sure your online work matches your business plans.
So, if you want a deep insight into how well you’re doing online, use conversion tracking tools. You’ll see some serious business growth once you start taking data-driven actions.
We provided you with top conversion tracking tools. Now it is your turn to decide which one suits you best. Good luck!
The best way to track conversion rates is to start by defining your specific goals, like sales or sign-ups.
Then, you can use web analytics tools like Google Analytics to monitor user actions on your website.
These tools help you see how many visitors are completing your desired actions, and they provide insights to improve your website's performance and marketing strategies.
The Key Performance Indicator (KPI) for conversion rate is typically the conversion rate itself.
You can find the conversion rate with this formula:
Conversion Rate = (Number of Conversions / Total Number of Visitors) x 100%
Number of Conversions: This is the specific action you track, such as the number of products sold, sign-ups, or downloads.
Total Number of Visitors: This represents the number of people who visited your website or landing page during a specified time frame.
To find the right conversion tracking tool, it might be a good idea to start by clearly defining your conversion goals and budget.
You can research tracking tools that align with your objectives, considering integration with your advertising platforms and assessing their user-friendliness, accuracy, customization, and privacy compliance.
After testing a few options to see which one best suits your needs, you can evaluate your choice. Don’t forget to stay informed about evolving tools in the dynamic digital marketing landscape.