What is Average Page Views?

Two man examining their business's average page views

According to Google Analytics, the definition of a page view (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Page Views is a metric defined as the total number of pages viewed. Average views of page views are the average amount of people viewing a single page. High average page views is a good sign as soon as there occur conversions because it leads to customer engagement.

Average Page Views

The total number of page views divided by the total number of visits during the same timeframe.

Average Page Views per Visit= Page Views / Total Visits

Sophisticated users may also want to calculate average page views per visit for different visitor segments.

“Page Views” is a fairly generous measurement. If you land on a page, that’s a pageview. If you reload that same page, it counts as another. If you leave the page and come right back, it’s yet another pageview—all from the same page and user.

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