18 min read

24 Competitor Monitoring Tools Marketers Will Love To Use

Are you wondering what your competitors are doing?

As the saying goes, “Keep your friends close but enemies closer” you should keep an eye on your competitors as well! Defining them as enemies might seem a bit dramatic, but it is always helpful to be informed of what others in your market are doing.

Competition is inevitable and crucial no matter what industry you are involved in. In order to learn something from this competition, you need to track what others are doing and make the necessary changes and enhancements.

It is not only about sales but grabbing customers’ attention for the future is also valuable. So here, we listed different competitor monitoring tools that you can use.

Cover image with the text "24 Competitor Monitoring Tools Marketers Will Love To Use" and a visualization of a woman spying on the right.

What Is a Competitor Monitoring Tool?

The competitor monitoring tool is one of the essential parts of marketing. It does not matter if you own a small business or a big one; you can learn a lot of things from your competitors.

You can track price changes, customer interests, the website traffic and more while monitoring competitors!

But what are the best competitor monitoring tools? Check out these 23 best competitor monitoring software and choose what suits your business best!

Top 10 Competitor Monitoring Tools: Comparison

Competitor Monitoring Tools
Tool Best For Free Plan
Starting Price
SEMrush Comprehensive SEO, PPC, and Content Analysis 7-day free trial $129.95/mo
Ahrefs In-depth SEO and Backlink Analysis -  $99/mo

Hootsuite Social Media Management and Monitoring 30-day free trial  $99/mo

Sprout Social Social Media Listening and Analytics 30-day free trial  $199/mo

SimilarWeb Comprehensive SEO, PPC, and Content Analysis 7-day free trial
BuzzSumo Content Analysis and Influencer Identification 30-day free trial  $199/mo

Meltwater PR and Social Media Monitoring and Analysis - Custom 
Mention Real-time Brand Mention Monitoring 14-day free trial  $41/mo

Owler’s Financial Competitive Financial Analysis $0/mo (Free forever!)
Google Trends Search Trend Analysis  -  $0/mo (Free forever!)

We have listed tools for you to analyze your competitors’ actions below. These are based on price monitoring, examining social media activities, searching technologies used in websites, SEO-related topics and traffic of competitors’ websites.

You can choose from this list according to your needs and curiosity!

24 Competitor Monitoring Tools

1. SEMrush

Screenshot of Semrush home page, one of the Competitor Monitoring Tools.

Monitoring organic keywords and backlinks of your competitors is possible with SEMrush. You can also examine the social media marketing of the companies in your industry.


  • In-depth analysis of keyword search.
  • You can examine the traffic of your competitors’ keywords according to different regions.


  • Reports are not customizable from time to time.
  • No choice of globally searched keywords.

Pricing: Free trial option with limited access. Starts from $119 per month. G2 Rating: 4.6/5

Check out SEMRush reviews on G2.

2. IntelligenceNode Price Optimization

Screenshot of IntelligenceNode home page, one of the Competitor Monitoring Tools.

Intelligencenode’s price optimization software is an AI-driven service that shows you comprehensive data of brands. It gives price recommendations along with your competitors in a specific market.


  • 99% accuracy of prices.
  • Enables you to see historical pricing data of the last two years.
  • You can see price trends and optimize yours with price change tracking tools.


  • A bit confusing since there are no user manuals.
  • Pro account might be expensive since it is a monthly package.

Pricing: Free to use with limited service. Packages start from $49 up to $149 monthly.

G2 Rating: 4.8/5 (G2 reviews for Intelligencenode)

3. Owler’s Financial Competitive Analysis

Screenshot of Owler home page, one of the Competitor Monitoring Tools.

With Owler you can see your competitor’s activities, earnings, revenue, employee count, funding and top competitors. Also, it shows you new businesses by filtering industry, sector, annual revenue, location and so on.


  • Documentation about training.
  • Daily reports and updates on companies are helpful.


  • Employee count and revenue information might be outdated for some companies.
  • Small companies are not well covered.

Pricing: Free to use with limited company search. Annual subscriptions start from $99.

G2 Rating: 4.1/5

Check out Owler reviews on G2.

4. Meltwater

Screenshot of Meltwater home page, one of the Competitor Monitoring Tools.

Meltwater stands out as a comprehensive competitor monitoring tool that provides valuable insights into competitors' strategies across various digital platforms. Its sophisticated analytics enable businesses to track competitor mentions, sentiment analysis, and trending topics, empowering informed decision-making.


  • In-depth analysis of competitor sentiment.
  • Utilizes AI for predictive analytics and actionable insights.
  • Excellent customer service.


  • It has a steep learning curve.
  • Not recommended for smaller businesses. 

Pricing: The pricing details for Meltwater aren't readily available. You need to reach out to the company for a personalized quote.
G2 Rating: 4.0 / 5 

See reviews of Meltwater on G2.

5. Price2Spy

Screenshot of Price2Spy homepage, one of the Competitor Monitoring Tools.

Being one of the most used competitor price monitoring services, Price2Spy allows you to observe price changes and analytics of companies.


  • Price change alerts let you know about recent updates.
  • Shows the relevant websites to prevent chaos.
  • Compares prices of certain companies with each other.


  • The dashboard is not user-friendly.
  • The UI is old-fashioned.
  • Full access is expensive.

Pricing: Starts from $23 per month with limited access up to $599.

G2 Rating: 4.8/5

Check out Price2Spy reviews on G2.

6. Prisync

Screenshot of Prisync home page, one of the Competitor Monitoring Tools.

Prisync is one of the competitor price-changing tools that helps you to see this data clearly. It gives a perspective of both stock availability and price adjustments.


  • Shows price changes, out of stock, position, tracking summary at the same time on the overview page.
  • Price updates are given in detail and not outdated.
  • Gives a comprehensive report with detailed analytics.


  • Requires technical skills to use some features.
  • Competitor data is a bit broad.

Pricing: Starts from $59 basic package up to $229 per month.

G2 Rating: 4.7/5 (Prisync reviews on G2)

7. BuiltWith

Screenshot of Builtwith home page, one of the Competitor Monitoring Tools.

BuiltWith has a technology profiler feature which helps you to see the technology your competitor used. In addition, it allows you to keep up with new technologies and recent trends.


  • Offers both mobile and desktop versions.
  • It is easy to use and user-friendly.


  • Data outputs are not well-organized.
  • A bit expensive if you want to try it out first.

Pricing: Starts from $295 per month.

G2 Rating: 4.2/5

See reviews of BuiltWith on G2.

8. Wappalyzer

Screenshot of Wappalyzer home page, one of the Competitor Monitoring Tools.

Wappalyzer shows technologies used on websites as well. It is an add-on tool you can use on your browser. It also gives notifications when there is an update on your competitors’ websites.


  • Easy to use as it is an extension.
  • Great customer support and user-friendly.


  • Some technologies are not recognized.
  • A bit expensive.

Pricing: Has a free plan with limitations. The starter plan starts at $99 per month.

G2 Rating: 4.5/5 (G2 reviews of Wappalyzer)

9. Mailcharts

Screenshot of Mailcharts home page, one of the Competitor Monitoring Tools.

Mailcharts is for those looking for a tool to monitor competitors’ email marketing. Being a tool for competitor email monitoring free to use, it also offers email examples. You can compare your campaigns with those in the library of the website.


  • Great examples that can give you insight.
  • Free version allows you to give it a try.


  • Not every email marketing program is shown.

Pricing: Has a free account option. The team account starts from $49.

G2 Rating: 4.5/5

Check out Mailcharts reviews on G2.

10. Awario

Screenshot of Awario home page, one of the Competitor Monitoring Tools.

Awario is a social media competitor analysis tool that you can benefit from. By adding your competitor’s domain, you can reach out to their content and make comparisons.


  • Easy to use and user-friendly.
  • Customer service is very beneficial.
  • Real-time track of company mentions.


  • There is a limitation on filters, and it might be restrictive.

Pricing: Free trial is available. Starts from $39 per month.

G2 Rating: 4.1/5

See Awario reviews on G2.

11. SparkToro

Screenshot of SparkToro home page, one of the Competitor Monitoring Tools.

SparkToro helps you to compare target audiences. You can also track influencers who follow these companies’ social media accounts. Data includes many platforms such as Instagram, Twitter, podcasts, and the web.


  • Thanks to engagement analysis, you can see which hashtags are being used.
  • Very quick and easy to use.


  • Small businesses’ data is weak.

Pricing: Offers five free searches per month. Has different plans starting from $50 per month.

G2 Rating: 4.6/5

Check out Sparktoro reviews on G2.

12. Mention

Screenshot of Mention home page, one of the Competitor Monitoring Tools.

Mention is one of the competitor analysis tools for social media. With Mention, you can track specific keywords to see the attention they get. Also, there are real-time alerts, which are good, to be on track with updates.


  • Daily notifications are useful to monitor your competitors.
  • It searches both small and big websites.


  • Filters may not work properly.
  • Features are limited in the base plan.

Pricing: Free trial is available. Starts from $29 per month.

G2 Rating: 4.3/5 (Mention reviews on G2)

13. Hootsuite

Screenshot of Hootsuite home page, one of the Competitor Monitoring Tools.

Hootsuite allows you to track profiles on 35 different social media platforms. By using it, you can monitor your competitors’ content and reactions to content as well.


  • You can schedule your own social media posts.
  • It shows the content of competitors in detail.


  • Disconnections from platforms occur from time to time.
  • A bit complex to use.

Pricing: Free trial for 30 days. Starts from $39 per month.

G2 Rating: 4.1/5

Check out Hootsuite reviews on G2.

14. Sprout Social

Screenshot of Sprout Social home page, one of the Competitor Monitoring Tools.

By using Sprout Social you can see the social media platforms of your competitors overall and optimize your own. It also allows you to monitor trends of that period.


  • Easy to use in teams.
  • Gives business-critical insights to guide you.


  • The mobile app is not user-friendly.
  • Might be a bit expensive.

Pricing: Has a 30-day free trial option. Starts from $89 per month.

G2 Rating: 4.3/5

Read Sprout Social reviews on G2.

15. Phlanx

Screenshot of Phlanx home page, one of the Competitor Monitoring Tools.

Phlanx is a competitor monitoring tool to see whether followers of a social media account are active or not. You can see both your followers and your competitors’ audience, with this platform.


  • You can measure engagement rates of accounts.
  • Allows you to reach and contact influencers.


  • Platforms might seem limited for some people.
  • It can be expensive.

Pricing: Free trial for a month. Starts from $25 per month.

16. Google Trends

Screenshot of Google Trends home page, one of the Competitor Monitoring Tools.

Google Trends is one of the most used competitive analysis tools. If you are looking for free competitor analysis tools, Google Trends has handy features.


  • Shows mentions on the web thoroughly.
  • Makes comparative keyword research easy.


  • No option to search globally, limited to specific regions.
  • Data is not given in detail.

Pricing: Free.

G2 Rating: 4.4/5

Check out Google Trends reviews on G2.

17. SimilarWeb

Screenshot of SimilarWeb home page, one of the Competitor Monitoring Tools.

SimilarWeb is great for competitor monitoring and analysis. You can see the traffic your competitors get and the sources of their traffic. Also, audience demography and useful details about them are given.


  • You can identify affiliate blogs and campaigns.
  • Conversion analysis can be made with this tool as well.


  • Pro plans are expensive.
  • Free plan has limited access to data, and only one user can use it.

Pricing: Free option with limited usage. Starts from $199 per month.

G2 Rating: 4.4/5

Check out SimilarWeb reviews on G2.

18. BuzzSumo

Screenshot of BuzzSumo home page, one of the Competitor Monitoring Tools.

BuzzSumo accompanies you while looking for trend content in specific industries. In addition, you can search for your competitor’s content and see the keywords they use and the traffic they get.


  • Guides you to create high-performing and attention-grabbing content.
  • Gives content analysis reports and domain reports in the free plan.


  • Using a pro plan might be expensive for teams.
  • Facebook and Youtube analysis options are only available in the large plan, which is $299 per month.

Pricing: Has a 30-day free trial plan. Starts from $99 per month.

G2 Rating: 4.5/5

Check out BuzzSumo reviews on G2.

19. UberSuggest

Screenshot of UberSuggest home page, one of the Competitor Monitoring Tools.

Neil Patel’s UberSuggest is an SEO tool you can use to analyze your and your competitors’ websites. Besides, it is one of the free competitor analysis tools.


  • User-friendly tool that is not complex.
  • Insights of keywords are accurate and up-to-date.


  • Keyword search is not that broad and might be restrictive.
  • Questions and phrases are not seen in the keyword search.

Pricing: Free.

G2 Rating: 4.5/5

Check out UberSuggest reviews on G2.

20. iSpionage

Screenshot of iSpionage home page, one of the Competitor Monitoring Tools.

iSpionage is another competitor monitoring software that you can use to check competitors’ advertisements. For example, you can track AdWords and analyze their organic search results.


  • It allows you to see organic results and compare them with your competitors.
  • There is an alert option that can keep you on track with trends.


  • Data is not that straightforward and comprehensive.
  • Social media competitive data is not included.

Pricing: Starts from $59 per month. Annual plans are also available, and they start from $50 per month for a year.

G2 Rating: 3.5/5

Check out iSpionage reviews on G2.

21. Alexa

Screenshot of Alexa home page, one of the Competitor Monitoring Tools.

Alexa is a far-reaching tool that can answer your questions while monitoring your competitors. In addition, it has free services that allow you to check traffic statistics.


  • Has a Chrome Extension that you can use while surfing the web.
  • Breaks down keywords to easy-to-rank, optimization opportunities, keyword gaps, and so on.


  • Data can be limited and estimative.
  • Advanced version is slightly expensive.

Pricing: Free trial is available. The advanced version of this tool starts from $149 per month.

G2 Rating: 4.1/5 (Alexa reviews on G2.)

22. Serpstat

Screenshot of Serpstat home page, one of the Competitor Monitoring Tools.

Serpstat assists you while tracking your competitors’ websites and their organic keywords. It also shows the paid search and analysis of contextual advertising.


  • SEO reporting is broad and includes competitor analysis, custom report, data visualization and white label.
  • It also shows SERP rank tracking and link building.


  • Might be expensive since the Lite account option has limited features.
  • Credit system in this tool may limit you while searching for competitors’ keywords.

Pricing: Starts from $69 when paid monthly. Annual plans start from $55 per month.

G2 Rating: 4.6/5

Check out Serpstat reviews on G2.

23. WooRank

Screenshot of WooRank home page, one of the Competitor Monitoring Tools.

WooRank is an SEO monitoring tool that you can use to track competitors’ keywords and analyze their content.


  • Webinars and videos are helpful to understand how to use this tool.
  • Gives rating of a website which is useful to make optimizations.


  • Might give previous reports which are not up-to-date.
  • Shows unrelated content that might be confusing and time-consuming.

Pricing: Starts from $53 per month.

G2 Rating: 4.4/5

Check out Woorank reviews on G2.

24. Ahrefs

Screenshot of Ahrefs home page, one of the Competitor Monitoring Tools.

Last but not least, Ahrefs is one of our favorite tools to search for keywords and traffic potential. Being an all-in-one SEO tool, Ahrefs can also be used as a competitor research tool.


  • You can find external links of your competitors and make comparisons.
  • Great tool to understand how to increase your website traffic.


  • Might seem complex at first.
  • A bit expensive.

Pricing: 7-day trial option for $7. Starts from $99 per month.

G2 Rating: 4.6/5

Check out Ahrefs reviews on G2.

Frequently Asked Questions

What are the best competitor analysis tools?

Overall, Awario and Sprout Social are the best tools for social media tracking. Ubersuggest and Ahrefs are the best ones for keyword researching and SEO. Owler is the best tool for price tracking.

It depends on your company’s needs and what you want to analyze for sure. We listed 24 different analysis tools that could help you compare your business to your competitors’. These are for competitor price monitoring, social media marketing, website traffic analysis, SEO, and email marketing.

You can benefit from these separately based on what you want to monitor about industries in the market.

What can you learn from monitoring competitors?

By using these competitor analyzing tools, you can see what your competitors are doing in the market. As a result, you can learn how to improve your company as well.

Also, if you are a small business that aims to grow, you can go ahead on your own path with the influence of these comprehensive analysis tools.

You can also have an idea of what your audience likes and their interests. In that way, you can improve your content and grab customers’ attention easily. Monitoring competitors gives you opportunities to estimate their actions and next moves.

How often should you use competitor analysis tools?

Comparing yourself to your competitors and doing necessary optimizations is excellent, of course. But to see the difference and essential changes that need to be done, the time span of this research is vital.

If you do it every week, you might not get convenient results. You would end up looking for your competitors all the time, and it is time-consuming.

So it would be better if you monitor your competitors each month or every two months.

Let us know in the comments what tools you use to be informed about your competitors!

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