Are you wondering what your competitors are doing?
As the saying goes, “Keep your friends close but enemies closer” you should keep an eye on your competitors as well! Defining them as enemies might seem a bit dramatic, but it is always helpful to be informed of what others in your market are doing.
Competition is inevitable and crucial no matter what industry you are involved in. In order to learn something from this competition, you need to track what others are doing and make the necessary changes and enhancements.
It is not only about sales but grabbing customers’ attention for the future is also valuable. So here, we listed different competitor monitoring tools that you can use.
The competitor monitoring tool is one of the essential parts of marketing. It does not matter if you own a small business or a big one; you can learn a lot of things from your competitors.
You can track price changes, customer interests, the website traffic and more while monitoring competitors!
But what are the best competitor monitoring tools? Check out these 23 best competitor monitoring software and choose what suits your business best!
We have listed tools for you to analyze your competitors’ actions below. These are based on price monitoring, examining social media activities, searching technologies used in websites, SEO-related topics and traffic of competitors’ websites.
You can choose from this list according to your needs and curiosity!
Monitoring organic keywords and backlinks of your competitors is possible with SEMrush. You can also examine the social media marketing of the companies in your industry.
Pros:
Cons:
Pricing: Free trial option with limited access. Starts from $119 per month. G2 Rating: 4.6/5
Check out SEMRush reviews on G2.
Intelligencenode’s price optimization software is an AI-driven service that shows you comprehensive data of brands. It gives price recommendations along with your competitors in a specific market.
Pros:
Cons:
Pricing: Free to use with limited service. Packages start from $49 up to $149 monthly.
G2 Rating: 4.8/5 (G2 reviews for Intelligencenode)
With Owler you can see your competitor’s activities, earnings, revenue, employee count, funding and top competitors. Also, it shows you new businesses by filtering industry, sector, annual revenue, location and so on.
Pros:
Cons:
Pricing: Free to use with limited company search. Annual subscriptions start from $99.
G2 Rating: 4.1/5
Check out Owler reviews on G2.
Being one of the most used competitor price monitoring services, Price2Spy allows you to observe price changes and analytics of companies.
Pros:
Cons:
Pricing: Starts from $23 per month with limited access up to $599.
G2 Rating: 4.8/5
Check out Price2Spy reviews on G2.
Prisync is one of the competitor price-changing tools that helps you to see this data clearly. It gives a perspective of both stock availability and price adjustments.
Pros:
Cons:
Pricing: Starts from $59 basic package up to $229 per month.
G2 Rating: 4.7/5 (Prisync reviews on G2)
BuiltWith has a technology profiler feature which helps you to see the technology your competitor used. In addition, it allows you to keep up with new technologies and recent trends.
Pros:
Cons:
Pricing: Starts from $295 per month.
G2 Rating: 4.2/5
See reviews of BuiltWith on G2.
Wappalyzer shows technologies used on websites as well. It is an add-on tool you can use on your browser. It also gives notifications when there is an update on your competitors’ websites.
Pros:
Cons:
Pricing: Has a free plan with limitations. The starter plan starts at $99 per month.
G2 Rating: 4.5/5 (G2 reviews of Wappalyzer)
Mailcharts is for those looking for a tool to monitor competitors’ email marketing. Being a tool for competitor email monitoring free to use, it also offers email examples. You can compare your campaigns with those in the library of the website.
Pros:
Cons:
Pricing: Has a free account option. The team account starts from $49.
G2 Rating: 4.5/5
Check out Mailcharts reviews on G2.
Awario is a social media competitor analysis tool that you can benefit from. By adding your competitor’s domain, you can reach out to their content and make comparisons.
Pros:
Cons:
Pricing: Free trial is available. Starts from $39 per month.
G2 Rating: 4.1/5
Sparktoro helps you to compare target audiences. You can also track influencers who follow these companies’ social media accounts. Data includes many platforms such as Instagram, Twitter, podcasts, and the web.
Pros:
Cons:
Pricing: Offers five free searches per month. Has different plans starting from $50 per month.
G2 Rating: 4.6/5
Check out Sparktoro reviews on G2.
Mention is one of the competitor analysis tools for social media. With Mention, you can track specific keywords to see the attention they get. Also, there are real-time alerts, which are good, to be on track with updates.
Pros:
Cons:
Pricing: Free trial is available. Starts from $29 per month.
G2 Rating: 4.3/5 (Mention reviews on G2)
Hootsuite allows you to track profiles on 35 different social media platforms. By using it, you can monitor your competitors’ content and reactions to content as well.
Pros:
Cons:
Pricing: Free trial for 30 days. Starts from $39 per month.
G2 Rating: 4.1/5
Check out Hootsuite reviews on G2.
By using Sprout Social you can see the social media platforms of your competitors overall and optimize your own. It also allows you to monitor trends of that period.
Pros:
Cons:
Pricing: Has a 30-day free trial option. Starts from $89 per month.
G2 Rating: 4.3/5
Read Sprout Social reviews on G2.
Phlanx is a competitor monitoring tool to see whether followers of a social media account are active or not. You can see both your followers and your competitors’ audience, with this platform.
Pros:
Cons:
Pricing: Free trial for a month. Starts from $25 per month.
Google Trends is one of the most used competitive analysis tools. If you are looking for free competitor analysis tools, Google Trends has handy features.
Pros:
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Pricing: Free.
G2 Rating: 4.4/5
Check out Google Trends reviews on G2.
SimilarWeb is great for competitor monitoring and analysis. You can see the traffic your competitors get and the sources of their traffic. Also, audience demography and useful details about them are given.
Pros:
Cons:
Pricing: Free option with limited usage. Starts from $199 per month.
G2 Rating: 4.4/5
Check out SimilarWeb reviews on G2.
BuzzSumo accompanies you while looking for trend content in specific industries. In addition, you can search for your competitor’s content and see the keywords they use and the traffic they get.
Pros:
Cons:
Pricing: Has a 30-day free trial plan. Starts from $99 per month.
G2 Rating: 4.5/5
Check out BuzzSumo reviews on G2.
Neil Patel’s UberSuggest is an SEO tool you can use to analyze your and your competitors’ websites. Besides, it is one of the free competitor analysis tools.
Pros:
Cons:
Pricing: Free.
G2 Rating: 4.5/5
Check out UberSuggest reviews on G2.
iSpionage is another competitor monitoring software that you can use to check competitors’ advertisements. For example, you can track AdWords and analyze their organic search results.
Pros:
Cons:
Pricing: Starts from $59 per month. Annual plans are also available, and they start from $50 per month for a year.
G2 Rating: 3.5/5
Check out iSpionage reviews on G2.
Alexa is a far-reaching tool that can answer your questions while monitoring your competitors. In addition, it has free services that allow you to check traffic statistics.
Pros:
Cons:
Pricing: Free trial is available. The advanced version of this tool starts from $149 per month.
G2 Rating: 4.1/5 (Alexa reviews on G2.)
Serpstat assists you while tracking your competitors’ websites and their organic keywords. It also shows the paid search and analysis of contextual advertising.
Pros:
Cons:
Pricing: Starts from $69 when paid monthly. Annual plans start from $55 per month.
G2 Rating: 4.6/5
Check out Serpstat reviews on G2.
WooRank is an SEO monitoring tool that you can use to track competitors’ keywords and analyze their content.
Pros:
Cons:
Pricing: Starts from $53 per month.
G2 Rating: 4.4/5
Check out Woorank reviews on G2.
Last but not least, Ahrefs is one of our favorite tools to search for keywords and traffic potential. Being an all-in-one SEO tool, Ahrefs can also be used as a competitor research tool.
Pros:
Cons:
Pricing: 7-day trial option for $7. Starts from $99 per month.
G2 Rating: 4.6/5
Check out Ahrefs reviews on G2.
Overall, Awario and Sprout Social are the best tools for social media tracking. Ubersuggest and Ahrefs are the best ones for keyword researching and SEO. Owler is the best tool for price tracking.
It depends on your company’s needs and what you want to analyze for sure. We listed 23 different analysis tools that could help you compare your business to your competitors’. These are for competitor price tracking, social media marketing, website traffic analysis, SEO, and email marketing.
You can benefit from these separately based on what you want to monitor about industries in the market.
By using these competitor analyzing tools, you can see what your competitors are doing in the market. As a result, you can learn how to improve your company as well.
Also, if you are a small business that aims to grow, you can go ahead on your own path with the influence of these comprehensive analysis tools.
You can also have an idea of what your audience likes and their interests. In that way, you can improve your content and grab customers’ attention easily. Monitoring competitors gives you opportunities to estimate their actions and next moves.
Comparing yourself to your competitors and doing necessary optimizations is excellent, of course. But to see the difference and essential changes that need to be done, the time span of this research is vital.
If you do it every week, you might not get convenient results. You would end up looking for your competitors all the time, and it is time-consuming.
So it would be better if you monitor your competitors each month or every two months.
Let us know in the comments what tools you use to be informed about your competitors!
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