Shopping search engines help you find what you're looking for at prices lower than retail and compare a variety of prices in one place.
There are a number of specialized shopping search engines that let you search quickly and easily for specific online retailers. With so many options online, finding the item you want has never been easier.
Pricing data from customers show that %20 of the e-commerce traffic for all sorts of product categories comes from shopping search engines.
So as an e-commerce store owner, you should focus on the ones that will bring you the most traffic. Luckily, we gathered the best shopping search engines for you. Before you see our extensive list, let's start with its definition.
A shopping search engine is a tool that allows shoppers to compare the prices, shipping options, and services provided by multiple retailers on a single webpage. The goal is to identify the merchant that offers the best deal.
Shopping search engines are excellent for e-commerce merchants to promote their products because the people using them are already interested in buying and are just looking for the best price.
Now let's dig in!
Shopping search engines provide several general advantages, such as:
Shopping search engines enable you to expand your reach outside your website. This way, shopping search engines allow you to find new clients.
Your conversions will also be improved. Because a potential consumer will only visit your website after seeing an image of the product, a price, and other information, including who you are, on a shopping search engine. You have a better chance of converting since customers are more inclined to click on listings they like.
Shopping search engines have a distinct edge over marketplaces. When a consumer purchases one of your items from a marketplace, they become a customer of that marketplace. This makes it hard for you to interact with them meaningfully in the future. Alternatively, you can convert them into a repeat customer using a shopping search engine which makes the customer yours.
You may use shopping search engines to find out who your competitors are. With so many new companies appearing every day, it might be challenging to keep track of who is swiftly ascending the rankings within your industry. Shopping search engines might help you find new competition.
You can always benefit and get inspired by online shopping statistics to create a solid strategy for your shopping search engine journey. Below you may see the usage of price comparison websites in the United Kingdom (UK) in 2017 by age group. It is a good idea to see your audience before starting a business in an area.
So let's start with the industry giant. Keep reading.
Google Shopping, formerly known as Google Product Search or Froogle, is one of the largest and most popular shopping search engines that allow users to search for items on online shopping websites and compare prices from various suppliers.
Consumers may access Google Shopping by searching for things directly on the platform's website, shopping.google.com. You may also access the service by performing a regular Google search for an item in a web browser and tapping or clicking on the Shopping option underneath the search bar.
Google also launched a Beta Benchmarking Tool for Shopping Ads that show, on average, how other merchants are pricing the same products that you sell. Benchmarking tool allows you to:
Google Shopping charges a fixed percentage markup on the cost-per-click (CPC) paid in the Google auction. This is the cost charged for putting Shopping ads. In practice, the bids are subtracted from the margin before they are submitted to the auction.
The auction is set up so that businesses spend just what is required to outbid the next highest bidder and do not compete with their own advertising provided via another CSS.
As a result, following the auction, Google Shopping recalculates and reapplies the margin on the bids. Google Shopping charges no extra costs for its Google-quality consulting services.
Bing Shopping is a product search and discovery service that saves time by grouping items from many merchants on a single page. It harnesses the power of Bing to offer product results–including photographs and product data.
You can compare prices and also, products can be filtered. Purchases are made through the seller's website.
Bing operates in the same way as Google does. They list items in Bing Shopping and on Bing's search result pages. If you're pleased with Google Shopping, you might as well list on Bing Shopping to get some extra clients who use Bing as their primary search engine.
You can see a quick comparison between Google Shopping and Bing Shopping below:
|Google Shopping Data||Bing Shopping Data|
|The average revenue per click||$3.58||$4.43|
Clicks from the Product Listings section of the Shopping tab are free; retailers do not need to pay for them. Please keep in mind that they do not accept new merchant feeds during certain seasons of the year, such as the Christmas season. So be sure you get your name on the list as soon as possible.
Pinterest is sometimes disregarded by marketers, yet it may be one of the most effective platforms for increasing brand recognition, clicks, and sales. Being a popular social network, Pinterest is also a popular shopping search engine that allows users to buy and compare products quickly.
For example, suppose you search for sunglasses. In that case, you will obtain different results from which you can easily verify product information, pricing, etc.
If you want to generate sales on Pinterest quickly, Pinterest Ads might be your path to success.
Pinterest's weekly conversions shot up by 300% the previous year, with an increase in 'add-to-cart' and 'checkout' attributed conversions, so it might be a beneficial shopping search engine that you can use for your e-commerce.
Using Pinterest for e-commerce is free!
Shopzilla is one of the best shopping search engines in the business. Users can do a direct search using the search bar, or they can simply browse by department. It also has a "Trends" option for you to see the products currently trending.
Searching leads to a results page with a lot of information. There are large photos of the products, and there is plenty of space for product details. You can also use several filters when searching for items online.
E-commerce companies can use Shopzilla to advertise their products.
To list items in Shopzilla, you must do the following:
Shopzilla uses a pay-per-click(CPC) approach. When opening an account, merchants pay a $50 refundable deposit that goes toward CPC expenses. The CPC rate is determined by a minimum bid that varies by category and changes throughout the year. The higher a company bids, the higher its items will show on the listing.
It has many features, including cashback deals, a price tracker, and shopping inspiration. In addition, they have special deals on the homepage all the time.
To get your items shown on Yahoo, just purchase Bing Shopping clicks. For the price of one, you'll have access to two comparison engines. You pay a cost-per-click fee for each visitor. It starts from 0.5½ to 1$ depending on how your products are categorized.
Customers may quickly and conveniently compare prices with Shopmania.
It has a section for great deals where you can find products at reasonable prices. Shopmania also has a recommended for you section where you will see top offers according to your interest.
There are certain things that you should have if you want to promote your items on Shopmania. For example,
Once you are done with all the necessary requirements, you'll be ready to promote your items on Shopmania.
ShopMania, like most other shopping search engines on this list, is a pay-per-click platform. When you sign up for Shopmania, you will also be able to sell on Facebook for free.
Wanelo is a shopping search engine where customers may explore and purchase things. Over 12 million goods have been placed by individuals from over 300,000 retailers, including huge names as well as small merchants.
If you install the Wanelo Sales Channel on your Shopify store, all your products will be imported to Wanelo. You can then remove the products you don't want on Wanelo using Shopify's interface.
Suppose you want to start using Wanelo for your e-commerce. In that case, firstly
Each of these elements is critical in differentiating your profile as a reflection of your actual shop.
Then make sure that you claim and then validate your store. This will enable you to manage your store's Wanelo profile and post items.
Then all you have to do is post. Distribute your items. You may organize them by style, season, or color by categorizing them into collections in any way you like.
The Wanelo Sales Channel is free, but once a merchant is authorized to sell on Wanelo, a 17.1% fee is charged on all completed orders. The commission is automatically deducted from the order subtotal. This covers both the item's cost and delivery.
Wanelo substitutes the Shopify processing charge with a 2.9 percent processing fee on the total order cost in addition to the 17.1 percent commission. You do not pay until you make a sale.
PriceGrabber, launched in 1999, is a shopping search engine and distributed content commerce business.
It is owned by Connexity. So, when you list your items on this platform, you have access to Connexity's retail performance marketing network, which offers hands-on assistance with campaign setup and management.
Furthermore, there are no long-term commitments, so you may discontinue a product at any moment if it isn't producing income.
The good side of PriceGrabber is that there are no minimum bids. Plus, you have three binding source possibilities, such as
It also has a range of media alternatives to increase exposure: Banner placements, Featured Merchant, Featured Products, and Category Showcase are all options.
In order to list your products on PriceGrabber, you need to pay a $50 deposit. You must pay a minimum of $0.10 to display your logo on your ad, in addition to a minimum ad spend of $700. On Wanelo, Ad Spend/Budget is used quickly since ads are presented to qualified traffic more quickly. There is no daily limit to restrict how much money you spend each day.
Pronto is a shopping search engine that delivers price comparisons for the items that the customer prefers.
Pronto is known for being the first comparison shopping service to offer social shopping features on its site to help users make more informed buying decisions.
With millions of product listings organized into numerous retail verticals and millions of monthly visits, Pronto should be considered for any retailer's shopping search engine efforts.
Merchants are charged on an affiliate-style cost-per-acquisition basis rather than on a CPC basis, as is common with other shopping engines.
Nextag ranks high among bargain seekers and has been servicing clients since 1999 by giving additional details on the product, service, and industry-related searches.
Although Nextag outperforms the bulk of Shopping Engines with a 20.66 percent COS, the engine converts at nearly 3%. In addition to category and product-level bidding, Nextag's CPC bidding model allows merchants to bid at the brand level.
The e-commerce industry is bigger than ever now. That's why customers have more alternatives than they can possibly go over one by one. Luckily, shopping search engines are here to make the buyers' jobs easier.
They help customers compare items to discover the greatest bargains and save consumers a significant amount of time. That is why there has recently been a substantial increase in the usage of shopping search engines.
In order to increase your conversions, whether you use shopping search engines, advertisements, or popups, always note that there is no such thing as "the best" that applies to every business. You should consider which ways perform the best with the things you sell.
Even if the shopping search engine you selected doesn't create huge amounts of conversions, don't feel discouraged. You can always try different shopping search engines, social proof tools, subscription management software, or creating free popups in 5 minutes anytime!
It's your turn now. Have you ever utilized a shopping search engine to help you purchase online? How did it go?
Meet me in the comments section below!
On the consumer side, shopping search engines function similarly to search engines, with the exception that shopping search engines will display goods side by side and how they compare in terms of pricing.
On the business side, each shopping search engine is unique. You basically pay a charge, submit the necessary material (product photographs, URL, price, description, etc.), and list your stuff. Your items will then appear in relevant searches alongside comparable products that are rated by price.
You may be required to provide a shopping search engine-compatible product feed with all of the information the platform wants in order for them to correctly list your goods. Some e-commerce systems have programs that produce product feeds automatically based on the online shop.
But don't just accept anything the app suggests. If you want to increase sales from your online business, you still need to optimize your product names, descriptions, and keywords.
While some shopping search engines provide free listings, the cost varies according to the platform.
Some platforms require you to implement a pay-per-click system in which you must operate within a specific budget. Furthermore, you will be charged based on clicks rather than outcomes or conversions. Depending on your specialty and product pricing, this can be profitable or not.
There is also a cost-per-action system in place, in which you only pay a shopping search engine depending on the results.
Other CSEs need payment after the sale. They just take a share of the sale if it is made through their traffic.