26 min read

AI Lead Generation Tips & Tools to Enrich Growth Potential

If you are not focusing on AI lead generation to transform your business's growth, you are missing out.

Whether you're an entrepreneur, small business owner, or a marketer, by using AI for lead generation, you can improve your growth efforts.

In this comprehensive guide, we're diving into the concept of AI lead generation, along with tips and the top 12 tools on the market. By discovering this comprehensive guide, you can adapt artificial intelligence to your lead generation activities and get the most out of them.

Let's explore them together!

AI Lead Generation Strategies & Tips to Apply to Your Business

Here, you can find AI lead generation strategies and tips that are easily applicable. You can use these ideas to enrich your growth potential, collect more leads and reach potential customers. Let's discover them together!

1. Collect & Find Leads to Target

"Audience" written on a whiteboard and a hand holding a pen next to it

By using AI-based outreach and contact search tools, you can collect lead information to focus on. That way, you can make your prospecting process smoother and quicker by finding accurate and relevant contact information.

AI doesn't just bring in more leads but can also bring you the right and qualified leads. By analyzing data and understanding lead behavior, AI ensures that the leads you engage with are more likely to resonate with your goals. This means higher quality interactions and a greater chance of conversion.

Later on, you can get the most out of the leads you collect through outreach or other marketing campaigns suitable for your business.

Through lead scoring, AI assigns a value to each lead based on engagement levels and other factors. This ensures your sales team focuses their efforts on the most promising leads, increasing conversion potential.

2. Create Automated Email Marketing Campaigns

a computer screen showing Gmail page

AI plays a part in nurturing leads throughout their journey, not only in the first contact. Automated follow-up sequences that depend on the actions of your visitors can be set up.

AI monitors lead behavior and preferences in order to deliver personalized emails in response to triggers like sign-ups, abandoned carts, and other events. Without the need for manual intervention, this strategy can maintain leads engaged.

AI guarantees that leads remain engaged and informed by delivering personalized follow-up emails or engaging leads through email campaigns.

You can create separate campaigns and emails for your different audiences, as well as send relevant emails to different groups. You may ensure that your target audience is motivated to take action by sending these emails.

3. Use AI Content Creation Tools

a person using a laptop on a white table

The heart of AI lead generation lies in personalization. AI-powered content creation tailors messages, emails, and website content to match each lead's preferences. It's like having a one-on-one conversation that directly addresses what matters most to them.

You can use AI copywriting tools to craft suitable content for your business needs. That way, you can save time and effort and focus on more ideas for lead generation.

Besides blog posts, creating content with AI tools for email marketing campaigns, social media, and other channels is possible. You can enrich your marketing efforts by using game-changing AI content tools.

If you have a small team with few content writers, using AI content creation tools can speed up the process. But reviewing the content you create with AI is always suggested to prevent irrelevant content.

You can use AI content tools during brainstorming or outlining processes for sure if you prefer something other than adding AI-generated content to your website.

4. Include AI Chatbots to Offer Support

a white robot with blue eyes and a blue laptop

AI-driven personalization captures attention and keeps leads engaged. When your messages hit the mark, leads are more likely to stay interested, creating a meaningful connection that nurtures long-term relationships.

By including AI chatbots to provide support for your visitors 24/7, you can form better relationships by keeping them engaged.

AI chatbots can provide quick answers to your visitors' questions and can turn them into loyal customers.

Also, by including an email request on your chatbot, you can turn your bot into a lead magnet bot. At the end of each chat, you can ask your visitors' email to contact you later on or add them to your email list for future campaigns.

Also, you can use AI bot tools like LiveChatAI to ask for visitors' emails at any time of the chat and turn them into loyal customers by reaching out later.

5. Monitor Social Media

a group of social media icons on a table

AI can monitor social media platforms to identify potential leads and engage with them. By analyzing replies, sentiments, and mentions, AI helps you join relevant discussions and establish your brand's presence. This engagement can lead to organic lead generation and help you reach your target audience.

Also, by monitoring social media with AI, you can recognize potential customers and detect trending topics.

If you are interested in influencer marketing and creating relevant campaigns, you can use artificial intelligence to detect influencers in your industry and reach out to them.

After analyzing these, you can start improving your social media platforms' presence and increase brand awareness.

Apart from these, you can also utilize AI-powered algorithms to optimize your ad targeting. That way, precise targeting solutions can save you so much time and money, allowing you to reach the right audience properly.

6. Recommend Relevant & Personalized Content

AI-driven content recommendation engines enhance the user experience by suggesting relevant content to leads based on their interactions. As leads engage with your content, AI algorithms analyze their preferences and behaviors to offer content that aligns with their interests, nurturing their journey further.

AI enables you to personalize content for leads on a large scale. Whether it's product recommendations or website content recommendations, AI ensures that content resonates with individuals' interests and needs.

This level of personalization boosts engagement and encourages leads to take the next step.

By seeing the relevant content and recommendations, people can take action and engage with your business, eventually becoming loyal customers.

7. Monitor Predictive Analytics

a person using a laptop and checking data

By tracking patterns from past interactions, AI can predict the next steps leads are likely to take. This insight helps you to optimize your strategies accordingly, ensuring that your interactions remain relevant and timely.

Whether it's forecasting which leads are most likely to convert, identifying optimal outreach times, or predicting the types of content that got the most interaction, predictive analytics empowers you to stay one step ahead.

By monitoring and acting upon these predictions, you're able to guide leads seamlessly through their journey and increase the likelihood of conversions.

As your AI system learns from new data, its predictions become more accurate over time. This means that your approach becomes increasingly strategic and effective, resulting in higher-quality leads and improved conversion rates.

Top 12 AI Lead Generation Tools to Achieve Growth

Here, we listed 12 AI lead generation software that you can use to achieve your goals. Discover them by looking at their features, pricing details, and G2 ratings, and find the one that answers your needs!

1. LiveChatAI

a screenshot of the landing page of LiveChatAI, AI lead generation tool

LiveChatAI represents an AI bot powered by GPT-4, an advanced AI technology offering solutions for creating customized AI bots. This tool enables the development of AI bot assistants on your website. Its utility optimizes response times, and fosters improved relationships with visitors through swift customer support.

Top Features:

  • Adding an email request feature lets you ask for visitors' email addresses on your AI chatbot to grow your email list.
  • The tool supports various media formats, including images, to enrich customer interactions.
  • It leverages AI agents to extend customer engagement across platforms such as Intercom, Slack, and emails.
  • LiveChatAI primarily utilizes ChatGPT 3.5 but also offers compatibility with GPT-4.
  • The live chat functionality permits you to respond to conversations initiated by the AI and assign them to team members.


  • The Basic plan, which starts at $39 per month, suits personal use. It includes 5,000 messages, one website, one chatbot, and data import of up to 1 million characters.
  • The Pro plan starts from $89 per month and is designed for small businesses. It consists of 10,000 messages, ten chatbots, unlimited websites, data import of 8 million characters, and API access.
  • The Expert plan starts at $389 per month. It offers unlimited messages, 50 chatbots, unlimited websites, data import of 50 million characters, API access, human chat routing, support for GPT 4, and the option to remove branding.

2. Drift

a screenshot of the landing page of Drift, AI lead generation tool

Drift is an AI-powered conversational platform that includes solutions for chat, email, and video. It can be used to provide personalized experiences for target audiences and enhance the customer experience.

Top Features:

  • With AI-powered chatbots, you can interact with visitors with human-like conversations, which can improve the customer support process.
  • It includes AI insights, which help users to make data-driven decisions for marketing campaigns.
  • Audiences feature allows users to bring marketing data together and offer valuable insights to reach the target audience.
  • Thanks to the conversational landing pages solution, you can provide a seamless user experience and increase user engagement with interactive landing pages.


  • The Premium plan starts from $2,500 per month and includes live chat, meetings, custom chatbots, intel, real-time notifications, and conversational landing pages.
  • The Advanced plan has custom pricing, so you can contact sales. It includes everything in the premium, audiences, A/B testing, and flex routing.
  • The Enterprise plan has custom pricing, and you can get in touch with the sales team for details. It includes access to workspaces, AI-powered chatbots, and custom RBAC.

G2 Rating: 4.4/5

See Drift reviews on G2.

3. Jasper

a screenshot of the landing page of Jasper, AI lead generation tool

Jasper functions as an AI copywriting solution, enabling users to craft captivating marketing content. This tool proves valuable for enhancing your lead generation activities with an AI-backed technology since it is designed for generating marketing copy.

Top Features:

  • It can be seamlessly trained to embody your brand's unique voice, effortlessly producing content that suits your distinctive style.
  • Real-time collaboration with your team is available, offering practicality when working on projects, exchanging feedback, and more.
  • It incorporates inherent features and adheres to industry standards to ensure the safeguarding of your data's security and privacy.
  • This tool leverages a range of AI models, including GPT-4 from OpenAI, Anthropic's models, and those developed by Google.


  • You can use a 7-day trial for free.
  • The Creator plan is priced starting at $39 monthly, offering unlimited word usage, over 50 templates, one seat, one brand voice, a browser extension, and 50 knowledge assets.
  • The Teams plan, beginning at $99 per month, provides unlimited words, three users, SEO mode, three brand voices, ten campaigns, and 150 knowledge assets.
  • The Business plan's pricing is tailored to your needs. It provides limitless functionalities, personalized templates and workflows, a dedicated success manager, API access, advanced administrative analytics, and Single Sign-On (SSO).

G2 Rating: 4.7/5

Discover Jasper reviews on G2.

4. Surfer SEO

a screenshot of the landing page of Surfer SEO, AI lead generation tool

Surfer SEO is an AI-driven lead generation tool for combining content strategy, creation, and optimization into a workflow. The tool streamlines the process and empowers content and SEO teams to effortlessly enhance brand presence, boost organic traffic, and drive revenue growth.

Top Features:

  • You can gain access to relevant keywords and optimization measures with the Content Editor tool while writing for lead generation.
  • Keyword Research tool is a useful solution for exploring keywords that suit your content strategy, organic traffic growth, fresh content ideas, etc.
  • Surfer AI add-on helps users to pick a keyword, article settings, review outline and generate an article with an AI-backed technology.
  • Audit add-on tool allows you to repurpose old content and find SEO errors which can be helpful in getting higher rankings, eventually gathering more leads.
  • Free tools such as AI outline generator and keyword surfer extension are available, which can make the content creation process smoother with AI solutions.


  • The Essential plan starts at $69 per month and includes 180 content editor credits per year and two organization seats.
  • The Advanced plan starts at $149 per month and includes 540 content editor credits per year and five organization seats.
  • The Max plan starts at $249 per month and includes 1080 content editor credits per year, ten organization seats, and all add-ons.
  • The Enterprise plan has custom pricing and includes a custom number of articles, unlimited organization seats, dedicated customer success manager.

G2 Rating: 4.8/5

See Surfer SEO reviews on G2.

5. Landbot

a screenshot of the landing page of Landbot, AI lead generation tool

Landbot is an AI chatbot tool that enables the development of conversational chatbots, interactive landing pages, and websites. Its various capabilities can be useful in lead generation and the growth of your business.

Top Features:

  • By using built-in analytics, you can track essential metrics and create custom goals to get the most out of your lead generation activities.
  • Through personalized design options and versatile embedding choices, you have the ability to tailor chatbot templates to create visually appealing results.
  • Integration with popular software platforms is available, and the tool can be further customized using Webhooks and APIs.
  • Thanks to available templates, you can generate engaging chatbots with appealing looks.


  • A free plan is available, and it features limited integrations, basic power-ups, basic flow operations, and team inboxes.
  • The Starter plan is for €24 per month and provides custom code CSS/JS, basic integrations, upgraded flow operations, and power-ups.
  • The Pro plan is for €64 per month and provides essential integrations, advanced power-ups, advanced flow operations, personalized branding, webhooks & API access, along with live chat support.
  • The Business plan, starting at €300 per month, offers a dedicated success manager, team training, priority support, and personalized documentation review.

G2 Rating: 4.7/5

See Landbot reviews on G2.

6. Customers.ai

a screenshot of the landing page of Customers.ai, AI lead generation tool

Customers.ai is a sales outreach automation and data prospecting tool that is backed with AI. It is an all-in-one tool that can help you to gather new leads.

Top Features:

  • You can send triggered personalized sales outreach messages automatically and reach the target prospects you have.
  • Email delivery and multiple sender tools of Customers.ai can help you create email outreach campaigns with high open and response rates.
  • With DM automation funnels, you can convert your Facebook and Instagram audience into leads. Also, Instagram & Facebook ad tools are available.
  • Thanks to lead alerts, you can get notified about qualified leads through email and SMS in real time.
  • The tool flexibly integrates with Slack, Zapier, CRM tools, and so on.


  • Free plan is available and includes email support.
  • The Starter plan starts from $199 per month and includes email and phone support, CSV export, onboarding support, Zapier integrations, and premier consulting.
  • The Pro plan starts from $499 per month and includes email and phone support, dedicated support, Zapier integrations, and more.
  • The Enterprise plan has custom pricing and includes everything in the Pro, API & webhooks.

G2 Rating: 4.8/5

Discover Customers.ai reviews on G2.

7. LeadIQ

a screenshot of the landing page of LeadIQ, AI lead generation tool

LeadIQ is a prospecting tool that can help you book more meetings and reach potential prospects easily.

Top Features:

  • You can monitor your prospects' accurate emails and phone numbers and sync contact data to sales tools quickly.
  • By getting verified data to the proper places, you can eliminate manual data entry and get the most out of your prospecting efforts.
  • You can track key insights such as contacts getting promoted, leaving a company, or starting a new job, which can make your contact list clean and functional.
  • Getting notified about key sales triggers in real-time is possible, which can be great for reaching the right people at the right time.
  • With the generative AI solution, you can craft well-written personalized messages that can stand out and help you form better relationships.


  • Freemium plan is available, and every user gets 20 verified work emails per week, ten phone numbers per month, 40 email generations per month, and ten accounts tracked.
  • The Essential plan starts from $39 per month per user and offers 500 verified work emails, 30 mobile phone numbers, 100 email generations per month, and 50 accounts tracked.
  • The Pro plan starts from $79 per month per user and provides 1,000 verified work emails, 70 mobile phone numbers, 500 email generations per month, and 100 accounts tracked.
  • For the pricing details of the Enterprise plan, reach out to the sales team.

G2 Rating: 4.3/5

Read LeadIQ reviews on G2.

8. Seamless.ai

a screenshot of the landing page of Seamless.ai, AI lead generation tool

Seamless.ai is a sales lead software offering diverse solutions for enhancing sales conversion rates and gathering leads. Its search engine facilitates user connections with their goals, nurturing sales pipelines.

Top Features:

  • It delivers current and updated contact information, which can be especially advantageous for the sales teams as they work towards finalizing deals.
  • It seamlessly integrates with various tools, including HubSpot, Pipedrive, Keap, Salesforce, Zapier, and more.
  • Thanks to AI-driven algorithms, the platform utilizes multiple data points for contact details, a valuable asset in enhancing lead generation.
  • Buyer Intent Data solution allows users to find qualified prospects. It identifies, prioritizes, and engages with accounts to provide valuable insights.
  • You can automate lead generation and attract the right leads with AI-based solutions of the tool.

Pricing: There is a free-to-use plan. Three paid plans are available: Basic, Pro, and Enterprise. For detailed information, you can reach out to the sales team.

G2 Rating: 4.2/5

See reviews of Seamless.ai on G2.

9. Leadfuze

a screenshot of the landing page of Leadfuze, AI lead generation tool

Leadfuze is an automated lead generation software that includes an AI assistant. It can be used for various use cases, including sales, marketing, recruiting, and more.

Top Features:

  • You can automatically sync leads to CRM and outreach tools.
  • Real-time verification allows you to gather, match, and verify data from 500+ million people.
  • With an account-based search solution, you can locate individuals within specific companies or roles according to your goals. Also, qualifying leads based on Adwords spending and other criteria is possible.
  • You can use integrations and workflows for multi-channel campaigns thanks to popular CRM and Zapier integrations.
  • With the AI-based assistant Fuzebot, you can effortlessly build lists suitable for your needs and goals.


  • The Scaling plan starts from $147 per month and includes unlimited lists, account-based search filters, market-based search filters, Fuzebot list build automation, CSV export, integrations, 500 lead credits, and more.
  • The Unlimited plan starts from $397 per month and includes everything in the scaling plan and unlimited lead credits.
  • For The Custom plan's pricing details, you can contact the sales team.

G2 Rating: 4.6/5

See reviews of Leadfuze on G2.

10. Conversica

a screenshot of the landing page of Conversica, AI lead generation tool

Conversica is an AI-powered conversation tool for lead generation. It provides solutions for building quality pipelines, converting opportunities and improving customer experiences.

Top Features:

  • Conversica employs Generative AI to drive natural interactions that align with your brand and business processes.
  • AI dynamically generates responses, understanding intent and incorporating relevant data for optimal engagement.
  • The tool integrates with more than 50 CRM, MAP, CSP, and ABM platforms. That way, you can automate your business workflows and processes.
  • Standard reports are available, and they provide funnel, status & quality view for messaged leads.
  • From the lead manager, you can monitor collaboration between AI and humans and easily track your reps' engagement.

Pricing: You can contact sales for pricing details.

G2 Rating: 4.5/5

See reviews of Conversica on G2.

11. Swordfish

a screenshot of the landing page of Swordfish, AI lead generation tool

Swordfish is a lead-generation tool that allows you to find email addresses and mobile phone numbers. By using this contact search engine, you can reach target prospects and achieve your goals.

Top Features:

  • It includes real-time updates with live data partners, so you can monitor up-to-date data.
  • You can find prospects quickly thanks to bulk search and automatic sync with the tools you are using.
  • Advanced filtering and frictionless syncing with CRMs help you to search data according to your needs. Also, you can curate lists and export your data.
  • Buyer intent data solution helps you explore and reveal your target audience's contact information. With accurate and verified contact details, you can save time and effort.
  • With the Reverse Search solution, you can use the data you have to find the information you don't have, using combinations like name, company, email, phone, and social profile.

Pricing: Sales, Recruiter, Marketer, and API pricing plans are available, and you can get in touch with the sales team for details.

G2 Rating: 4.6/5

Explore reviews of Swordfish reviews on G2.

12. Exceed.ai

a screenshot of the landing page of Exceed.ai, AI lead generation tool

Exceed.ai is a conversational marketing and sales platform that uses AI to speed up your lead generation efforts.

Top Features:

  • With an AI-powered assistant, you can easily automate your follow-up emails and SMS campaigns.
  • Website Chatbot solution can be helpful in turning your website visitors into customers and leads.
  • AI Lead Qualification feature helps you in asking qualifying questions and redirects these leads to your sales team to achieve business goals.
  • The tool integrates with many platforms, including Zapier, Slack, HubSpot, Pipedrive, Active Campaign, Marketo, Zoho, and more.

Pricing: You can request a quote by filling out the form on the pricing page of the website.

G2 Rating: 4.7/5

Discover reviews of Exceed.ai reviews on G2.


With AI, the once-daunting task of lead generation can become a streamlined and efficient process. Since AI empowers you to identify and engage with potential customers precisely, you can optimize your efforts for maximum impact.

So, whether you're a small startup or a big company, embrace the possibilities that AI lead generation brings.

In order to get the most out of your AI-powered lead generation efforts, analyze and monitor the results and constantly improve your activities.

You can use AI lead generation software to make this process smoother and quicker. We have listed a few in this blog post, so be sure to check them out and find the one that can solve your problems and accompany you during lead generation activities.

Frequently Asked Questions

What is Generative AI for Lead Generation?

Generative AI for lead generation is a revolutionary technology that uses the power of artificial intelligence to create original and compelling content, such as emails, blog posts, and social media messages.

Unlike traditional automation tools that rely on pre-existing templates, generative AI creates content from scratch, mimicking human language and creativity.

This innovation enables businesses to efficiently produce personalized and engaging content at scale, effectively nurturing and converting leads with authentic interactions.

What Types of Businesses Can Benefit from AI Lead Generation?

Any business that aims to attract and convert customers can benefit from AI lead generation. From startups to enterprises, B2B or B2C, AI technologies can optimize lead generation processes across industries by enhancing efficiency, accuracy, and engagement.

Before you go, check out these blog posts: