Categories
active arrowAccount
active arrowGetting Started
active arrowCampaign Builder
active arrowAdvanced Design Customization
active arrowEmail Campaign Customization
active arrowSegment & Targeting
active arrowAnalytics
active arrowShopify
active arrowEmail Marketing and CRM Integrations
active arrowWhat is Popupsmart?
active arrowHow Popupsmart Works
active arrowHow to Embed the Code on your Site
active arrowHow to Verify Your Website
active arrowHow to Set up Popupsmart with Google Tag Manager
active arrowCreating Your First Popup
active arrowWhere Does Your Collected Lead Data Go?
active arrowHow to Measure the Value Generated by Popupsmart?
active arrowHow Email Automation Triggers Work
active arrowUsing Popupsmart In the Context of Content Security Policy (CSP)

How to Measure the Value Generated by Popupsmart?

Popupsmart will help you to collect leads and increase the revenue generated from your website.

In order to measure how much revenue has been driven or collected leads via Popupsmart you can go to Overview Page.

Overview Page

Total Leads

Via clicking the Total Leads, you can see the collected leads within the time frame you have selected via the date picker.

Driven Revenue

Driven Revenue is the revenue that Popupsmart helps you to generate. When a visitor performs any action reported as a conversion (like filling out a form or clicking on the "Call to action" button on the Popupsmart campaign) and makes a purchase within 5 days after the conversion, this will be attributed to our Driven Revenue calculation.

  • For Shopify Stores, you do not need to do anything in order to see the Driven Revenue in the Overview Page. It automatically comes to our end and we attribute the related revenues.
  • For non-Shopify Stores, you should implement Google Analytics e-commerce and purchase events should be coming to the data layer. You can refer to the GA4 Documentation about how to measure e-commerce and set-up purchase event.
💡 For Woocommerce you can find plugins in order to set up Google Analytics e-commerce easily

Interaction

Interaction refers to the popup clicks excluding close actions.

Via clicking the interaction you will be able to see the collected leads within the the time frame you have selected via the date picker.

Conversion Rate

Conversion Rate is the ratio of popup actions to the total number of times the popup is shown.

Via clicking the interaction you will be able to see the collected leads within the the time frame you have selected via the date picker.