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Podcast Definition - What is a Podcast?

The term podcast is derived from two terms: iPod and broadcasting. The podcast is an on-demand online pre-recorded audio clip for audiences to enjoy more comfortably than just reading words on a page. Because of audio compatibility, listeners can feel the emotions behind the words and can even listen to them while engaged in other tasks. With the help of RSS, listeners can find it is easy to reach.


Benefits of Podcast Marketing

Helps build the audience: You reveal your material to thousands of prospective viewers free of charge when you post your podcast on different sites. These sites are search engines, and they are used by individuals to discover podcasts. This organic exposure will help you boost your scope and crowd.

Its affordable and quick to make: There are not many measures involved in creating a podcast. The equipment needed for the same thing is fairly priced and readily accessible. To create a podcast, you'd need a decent quality microphone and headphones. The editing software is free and very easy for this purpose. A good WiFi link is essential to upload the files to your website. For this, you would need to make the podcasts available on a variety of distribution channels.

Podcasts are always with customers: Podcasts are always available, which is particularly sustainable for the sake of optimal marketing. Podcasts accompany visitors while walking or traveling by vehicle in public transport or engaging in housework. Therefore, offering a podcast is an excellent service for your clients and opportunities. And the podcast is an excellent substitute for consumers, particularly in the era of the new data protection legislation.

Podcast Related Terms

Click-Through Rate

Customer Acquisition Cost (CAC)

Landing Page


User Experience (UX)