Digital Marketing Encyclopedia eBook

137 Pages - 61 Chapters - PDF

With the e-book, you will get knowledge about the common jargon of digital marketing terms. There are also some subheadings to have a better understanding of each term.

The terms in this e-book are related to;


  • Email marketing,
  • Content marketing,
  • Conversion rate optimization,
  • Search engine optimization,
  • Lead generation,
  • Social media marketing,
  • Influencer marketing.
digital marketing encyclopedia ebook cover image

Featured Chapters

Call-to-Action

Call to Action (CTA) is all of the warning messages inviting the user in accordance with a specific purpose. You can see the most common CTAs almost every day, such as "Add to Cart ”, "Buy Now”, "Subscribe”, or “Download for Free“.

CHAPTERS #4

Inbox Placement Rate

Inbox Placement Rate (IPR) is the percentage of sent emails that were able to reach the targeted inboxes rather than the spam or junk folders of subscribers. Calculated as number of emails delivered / Number of emails sent.

CHAPTERS #35

Remarketing

Retargeting, often defined as Remarketing, is a type of online advertising that helps a company to show its product to a customer after a visit. It is customizing ads in order to customers' visits.

CHAPTERS #4 3

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