Can’t turn your site traffic into sales?
Your customers abandoning their carts?
Make potential customers notice special offers.
Need to increase sales on Shopify?
Struggling to collect form submissions?
Let them call you directly via popups.
Having trouble growing your email list?
Choose your offer and let the game begin.
Make sure important news unmissed.
Keep visitors & customers on your site longer.
Can’t draw attention to your surveys?
Grow social media followers and likes!
With this e-book, you will gain knowledge about the common jargon of
digital marketing. Some subheadings have also been added to help you
better understand each term.
The terms in this e-book are related to;
Call to Action (CTA) is any persuasive message inviting users to perform a specific action. You can see the most common CTAs almost every day, such as "Add to Cart ”, "Buy Now”, "Subscribe”, or “Download for Free“.Chapters #4
Inbox Placement Rate (IPR) is the percentage of sent emails that were able to reach the targeted inboxes rather than the spam or junk folders of subscribers. Calculated as number of emails delivered / Number of emails sent.Chapters #35
Retargeting, often defined as Remarketing, is a type of online advertising that helps a company to show its product to a customer after a visit. It is the customization of ads in accordance to customer visits.Chapters #4 3