· 20 min read

Wix vs. GoDaddy: Deciding the Ideal Website Builder in 2024

Wix and GoDaddy are popular website-building platforms offering user-friendly tools for creating impressive websites.

In today's digital age, having a professional website is essential for individuals and businesses alike.

So, a well-designed and functional website serves as a virtual storefront, providing a platform to showcase products, services, or personal portfolios to a global audience.

We will explore and contrast various aspects of these website-building platforms, including their features, ease of use, customization options, pricing, and customer support. By examining these key factors, you'll better understand whether Wix or GoDaddy aligns best with your specific needs and goals.

Let’s begin!

Overview of Wix and GoDaddy

Wix is a renowned website-building platform that enables users to easily create visually stunning and fully functional websites.

Wix homepage with the headline in the center followed by a get started button and a website preview window below, all on a dark blue bakcground

It offers a drag-and-drop editor, allowing users to customize their sites without any coding knowledge.

Wix caters to a wide range of users, from small businesses and entrepreneurs to creative professionals and individuals looking to establish their online presence.

Its strength lies in its extensive collection of professionally designed templates and a vast array of features, including e-commerce capabilities and robust SEO tools.

However, some users may find Wix's interface overwhelming, and its pricing plans can be comparatively higher.

GoDaddy, a well-established name in the web hosting and domain registration industry, also offers a website-building platform.

GoDaddy homepage with the headline on the left followed by a “Find Your Domain” button with a “www.” and “.com” search bar with a vase image behind, and on the right, there is a “Create your free website” CTA

It targets individuals and small businesses seeking a straightforward solution to create their online presence.

GoDaddy provides a user-friendly interface and offers various templates to jumpstart website creation. It's particularly appealing for users already using GoDaddy for domain registration or hosting services.

GoDaddy's key strength lies in its seamless integration with its other services, making it convenient for users with existing GoDaddy accounts.

However, its customization options may be relatively limited compared to Wix, and some users have reported a lack of advanced features.

Wix vs. GoDaddy
Features Wix GoDaddy
 Pricing  💰Expensive plans, but more options and functionality 💰Relatively affordable plans, fewer options
 Ease of Use  🚀Extensive customization options, user-friendly  🚀Simple, beginner-friendly interface
 Design and Customization  🎨Extensive template library, advanced customization  🎨Limited customization options, polished designs
 SEO  📈Robust SEO tools, comprehensive features  📈Limited SEO tools, higher-tier plans for advanced features
 Customer Support 🫂24/7 customer support, multiple channels  🫂24/7 customer support, multiple channels  
 Business Features 📊Wide range of first and third-party tools    📊First-party tools, accessible for beginners
 E-commerce Capabilities  💻Comprehensive features, customization options 💻Simple and quick setup, less customization 
 Marketing Tools 📣Extensive range of marketing tools and integrations   📣Limited marketing features, built-in email marketing

In summary, Wix and GoDaddy are both prominent website-building platforms with unique strengths.

Wix stands out with its extensive customization options, professional templates, and robust features, making it suitable for users who prioritize design flexibility and advanced functionality.

GoDaddy, on the other hand, appeals to users looking for a simpler, integrated solution that aligns with their domain and hosting needs.

By understanding the market positions, target audiences, and strengths and weaknesses of Wix and GoDaddy, you can better determine which platform suits your specific requirements.

So let’s compare Wix vs. GoDaddy in detail now.

Pricing Plans

Wix offers a free plan, but it displays Wix branding and may have limitations.

The “Connect Domain” plan starts at $5 per month (billed annually) and allows users to connect their domains.

Other plans of Wix include:

  • Combo: Starts at $16 per month (billed annually) and includes a custom domain, free SSL certificate, removal of Wix branding, 2 GB bandwidth, 3 GB storage space, 30 minutes of video hours, four lead-capture forms, and ten fields per form.
  • Unlimited: Starts at $22 per month (billed annually) and includes all Combo features, along with unlimited bandwidth, 20 GB storage space, ten lead-capture forms, 20 fields per form, a Site Booster app, and a Visitor Analytics app.
  • Pro: (US, AU Only) Starts at $27 per month (billed annually) and includes everything in the Unlimited plan, 20 GB storage, 2 hours of video storage, and more.
  • VIP: Starts at $45 per month (billed annually) and provides 35 GB storage space, 5 hours of video storage, 75 lead-capture forms, 75 fields per form, a professional logo, social media logo files, and priority customer care.

Wix also offers come e-commerce plans:

  • Business Basic: Starts at $27/month (billed annually) for small online stores.
  • Business Unlimited: Starts at $32/month. Ideal for larger online stores.
  • Business VIP: Starts at $59/month. Provides 50 GB storage, unlimited video hours, 150 lead-capture forms, and more.

GoDaddy’s Pricing and Plans are as follows:

  • Basic plan ($9.99/month): connect own domain, one social media platform, 100 marketing emails
  • Standard plan ($9.99/month): SEO optimization, three social media platforms, 500 marketing emails
  • Premium plan ($14.99/month): unlimited social media, 25,000 monthly marketing emails, advanced online appointments
  • E-commerce plan ($16.99/month): includes all features designed for online selling

To cut a long story short, Wix offers a broader range of features compared to the GoDaddy website builder.

While Wix may seem more expensive initially, it provides more options and functionality.

Ease of Use

When it comes to ease of use, both Wix and GoDaddy offer user-friendly interfaces and intuitive tools.

GoDaddy's website builder is designed to be beginner-friendly, with a simple editor and an intuitive dashboard.

Their drag-and-drop functionality makes it easy for anyone to create a website quickly.

However, Wix stands out for its extensive customization options and design templates.

Wix website editor shows the “Quick Edit” section highlighted with a female posing as the background of the website on the left panel

While Wix provides more choices and features, which require users to make decisions about their website's appearance and functionality, GoDaddy's builder is more straightforward and restricts movement to ensure ease of use.

In terms of coding knowledge, both Wix and GoDaddy require no programming skills. Their drag-and-drop editors allow users to modify fonts, images, and colors easily.

Wix offers more flexibility in manipulating sections, while GoDaddy's editor provides pre-built sections that are less flexible but simpler to use.

Overall, Wix is considered easier to use due to its user-friendly editor and extensive customization options. Users appreciate the helpful tips and hints provided by Wix throughout the website-building process.

On the other hand, GoDaddy is praised for its speed and efficiency, making it a suitable choice for those who prioritize quick and simple website creation.

A GoDaddy website editor shows a website customization panel on the right, as highlighted, with a female putting on makeup on the left as the background image of the website

Ultimately, the choice between Wix and GoDaddy depends on individual preferences and priorities. If ease of use is the top priority and flexibility can be compromised, GoDaddy is a suitable option.

However, for users who desire more customization options and are willing to invest a bit more time, Wix provides a user-friendly experience with extensive design flexibility.

Design and Customization

Wix offers a wide range of over 900 templates for users to choose from. These templates are categorized into various industries, allowing users to preview and test them before making a final selection.

Wix website templates with different styles and images, such as a female photo, a hand holding a book, and another female photo next to the text “hello”

It's important to note that once you publish your website on Wix, you cannot switch to a different template. If you decide to use another template, you will need to recreate your entire site from scratch.

Therefore, it is recommended to thoroughly explore all available options before publishing your site.

Wix is a website builder with a drag-and-drop editor, so it allows users to customize their websites easily. The editor functions like Lego, where you can choose elements and place them anywhere you want on your site.

There are no limitations in terms of blocks or rows, giving users the freedom to be creative.

However, the editor interface can be a bit crowded and overwhelming initially, requiring some time to get familiar with.

GoDaddy's website builder offers a simpler approach, primarily utilizing an Artificial Design Intelligence (ADI) function to build websites automatically based on user inputs. The resulting designs are polished and professional-looking.

GoDaddy website templates with different styles; on the left-hand panel, there are categories such as “coming soon” and “fashion & beauty”

Unlike Wix, GoDaddy's customization options are more limited. The block-based layout of GoDaddy's editor allows users to resize and move images within a confined area and add additional elements or pages.

However, the overall design tends to be similar across GoDaddy websites, making it challenging to stand out from the crowd.

Comparing the design functionalities of Wix and GoDaddy, Wix emerges as the winner. Wix provides a broader selection of templates, better customizability, and more freedom in design placement.

On the other hand, GoDaddy's approach is focused on simplicity and efficiency, with limited scope for personalization.

Web design experts have also favored Wix's templates for their aesthetics and ease of customization, making it the preferred choice for those seeking a visually appealing and unique website.

It's worth mentioning that both Wix and GoDaddy offer an ADI product, but Wix's ADI provides less editing control compared to its main editor, catering to different user preferences.

In conclusion, Wix's design capabilities surpass those of GoDaddy. Wix offers superior design flexibility with its extensive template library, advanced customization options, and comprehensive editor.

Conversely, GoDaddy's website builder is more streamlined but lacks the same level of design customization.


When it comes to optimizing your website for search engines, Wix and GoDaddy offer different levels of SEO tools and features.

Let's explore the SEO capabilities of each platform and see how they stack up against each other.

Wix takes pride in providing robust SEO tools regardless of the plan you choose.

Wix offers a comprehensive set of tools to optimize your store's online presence. You can customize meta tags for your store pages, create SEO patterns for easy updates, and add structured data markup to enhance your search engine visibility.

Wix Search Engine Optimization settings page with the setting categories on the left and SEO-related settings on the right section

Additionally, Wix allows you to personalize information for social sharing, manage URL redirects, and edit the robots.txt file.

With integrated features like Google Business Profile management, Google Search Console integration, and a unique Site Inspection Tool, Wix ensures that your website is technically sound and easily discoverable by search engines.

On the other hand, GoDaddy also provides SEO tools but with some differences.

GoDaddy offers two distinct categories of SEO options: a DIY tool that guides users through improvement steps, and a managed service performed by human employees, which is charged on an hourly basis.

GoDaddy website editor with the website preview on the left and some SEO settings on the right

The DIY GoDaddy SEO tool offers limited functionality, primarily focusing on generating SEO-friendly titles, crafting meta descriptions, changing title tags, adding keywords to text, and alt text to images.

However, it lacks advanced features such as optimizing image titles, custom schemas, adding meta tags, viewing backlinks, and other comprehensive indexing capabilities.

In conclusion, Wix offers a wide range of SEO tools and features, making it a favorable choice for users looking for comprehensive SEO capabilities.

They provide beginner-friendly options and advanced functionality for more experienced users.

On the other hand, GoDaddy offers SEO tools across various plans, but some advanced features are limited to higher-tier plans, and some do not exist.

Both platforms have their strengths, so it ultimately depends on your specific needs and preferences when deciding between Wix and GoDaddy for SEO optimization.

Customer Support

When it comes to customer support, both Wix and GoDaddy offer various channels to assist their users.

Wix understands the importance of personalized attention, and they provide multiple avenues for users to seek assistance.

Wix offers comprehensive customer support options to cater to users' different preferences.

For those who prefer self-help, the Help Center provides a wealth of articles and tutorials covering various topics, from getting started to troubleshooting common issues.

On the other hand, users seeking direct assistance can rely on Wix's 24/7 customer support, available through phone, email, and live chat, ensuring prompt responses within 24 hours.

Wix help page with “How can we help?” written on top, followed by a search bar and different support categories

Additionally, Wix offers a convenient callback service, enabling users to schedule a call with a support agent for personalized assistance.

The Wix community forum serves as a valuable resource, allowing users to engage with each other, share tips and advice, and find solutions swiftly.

On the other hand, GoDaddy offers comprehensive customer support options as well. Users can reach out to their support team via live chat or phone, with 24/7 support available through live chat.

The phone support operates during their working hours from Monday to Friday. GoDaddy's knowledge base and community forum are valuable resources for finding answers to common questions.

GoDaddy support page with a pink/brown hair female smiling on the right, and on the left, there is a headline followed by a support number and chat button

However, users may need to spend additional time conducting their own research for more specific inquiries.

Both Wix and GoDaddy provide 24/7 support, ensuring assistance is available whenever needed.

In terms of support quality, Wix has received positive feedback for the quality of their responses. However, the preference for contacting support may vary depending on individual user needs.

GoDaddy's round-the-clock phone support may be appealing to users who prefer direct assistance, while Wix's live chat option offers a convenient alternative.

Business Features

When it comes to business features, both Wix and GoDaddy offer a range of tools to help you effectively run your online business. However, there are some notable differences between the two platforms.

Wix stands out with its incredible array of first and third-party tools, making it a versatile option for various types of online businesses.

Whether you're selling products, offering services, or running a blog, Wix has you covered. With its extensive app market, you have access to a vast library of apps that can add extra functionality to your website.

Wix App Market website with categories on the left-hand panel and “Team Picks” on the right with a search bar above

From marketing and customer management to inventory tracking and analytics, Wix's app market provides a wealth of options. This flexibility allows you to customize your website and tailor it to your specific business needs.

On the other hand, GoDaddy focuses primarily on first-party tools for selling, marketing, and measuring your site's overall performance.

While it may not offer the same level of customization and third-party integrations as Wix, GoDaddy provides an accessible suite of business features particularly suited for beginners.

Its dedicated dashboard streamlines the setup and management process, making building and maintaining your online store easy.

GoDaddy features page with some ceramics products image on the left, and on the right, there is a feature description followed by a “Start for Free” button

Unlike Wix, GoDaddy doesn't offer an app store for further site enhancement.

GoDaddy offers native tools for managing inventory, tracking sales, and handling marketing campaigns. It simplifies the process by offering built-in solutions, eliminating the need to search for third-party apps or plugins.

E-commerce Capabilities

In terms of e-commerce capabilities, both platforms allow you to sell products online.

Wix's e-commerce plans provide comprehensive features for designing online stores, setting up digital selling channels, managing inventory, running marketing campaigns, and tracking sales.

It offers extensive customization options, multiple currency support, and integration with loyalty programs like Smile.io.

On the other hand, GoDaddy's e-commerce functionality is more focused on simplicity and ease of use.

While it may not have the same level of customization as Wix, GoDaddy's online store feature allows you to set up and manage your shop quickly.

Marketing Tools

When it comes to marketing tools, Wix offers an impressive range of options. Its app market includes integrative marketing tools like Wix ShoutOut, which simplifies the creation, sending, and sharing of email marketing campaigns.

Wix also allows you to display social media feeds and integrate with popular email marketing platforms like Mailchimp and Constant Contact.

GoDaddy, on the other hand, has its own built-in email marketing service, but it comes at an additional cost on top of the monthly fee.

While GoDaddy's marketing features are limited compared to Wix, it still provides essential tools for promoting your business.

In summary, Wix shines in terms of business features thanks to its robust offerings and extensive app market.

It provides customization options, third-party integrations, and a wide range of tools suitable for different business types.

On the other hand, GoDaddy focuses on simplicity and offers a more streamlined experience with its first-party tools. It may be a better fit for beginners or those who prefer a straightforward approach to website management.

Before You Leave…

To wrap it up, whether you opt for Wix or GoDaddy, both platforms offer unique features and benefits that can help you create a remarkable online presence for your business.

Wix stands out with its impressive array of design options, extensive features, and vast app market. If you're looking for a platform that offers limitless customization possibilities, Wix is the clear winner.

With Wix, you can create stunning websites, feature-rich online stores, and captivating blogs. Its flexibility and versatility make it ideal for businesses that value creativity and want to stand out from the crowd.

On the other hand, GoDaddy takes a simpler and more user-friendly approach. It offers an intuitive interface, built-in business features, and a hassle-free setup process.

If you prioritize ease of use and a streamlined experience, GoDaddy may be the platform for you. It's perfect for those who want to quickly get their website or online store up and running without diving into complex customization options.

It ultimately comes down to your specific needs, preferences, and comfort level with technology.

Take the time to explore both platforms, experiment with their features, and make an informed decision that aligns with your goals.

Remember, the power to build an extraordinary website or online store is in your hands.

Good luck and happy building!

Frequently Asked Questions

1. Which Platform is Better for E-commerce Websites, Wix or GoDaddy?

Both Wix and GoDaddy provide e-commerce functionality, but Wix is generally considered more robust in terms of features and customization options.

Wix offers a dedicated e-commerce plan with advanced tools, while GoDaddy's e-commerce features are more limited.

2. Does Wix Include a Free Domain Name?

No, Wix plans do not include a custom domain name (like yourbusinessname.com).

Instead, they provide a Wix subdomain (such as yourbusinessname.wix.com). However, Wix offers the option to purchase a domain directly from them, which can streamline the process of connecting your domain to your Wix website.

3. Which is Better for Building an Online Store?

Wix is generally considered better for building an online store due to its more powerful e-commerce capabilities.

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