21 min read

14 Free SEO Audit Tools to Leverage Your Website Performance

Free SEO audit tools can be the best favor you have done to your website and your budget.

Everyone wants their website to perform at its best and rank high. For that, SEO is the inevitable key.

Do your keyword research, check content quality, and monitor your backlinks.

This is not all, of course; that’s why you need to control your website’s progress and had better start using SEO audit tools.

We have gathered the 14 free SEO audit tools to leverage your website performance with audits and help you see the impact.

What is an SEO Audit Tool?

An SEO audit tool is software that identifies websites in terms of SEO and presents suggestions for websites to work well.

SEO audit tools are vital for your website because they determine the fate of your website’s rank on SERP.

a person writing on the laptop with hands shown only

You can detect issues on your website with the help of SEO audit tools, and you are more apt to make optimizations accordingly.

As the name suggests, SEO is done for optimizing websites on search engines, and SEO audit tools are for auditing this performance.

14 Free SEO Audit Tools and Details

It is now time to see what free SEO audit tools are and know the necessary details about what tools offer.

1. Semrush

Semrush is an all-in-one marketing tool with various capabilities that relate to SEO.

Semrush homepage with purple tones andon a desktop window background

The services of Semrush include competitive research, keyword research, link building, cost per click, pay per click ad, on-page and tech SEO, and more.

In terms of the SEO audit of Semrush, you need to enter your domain and start the audit.

You will get a detailed report about the site's health, errors, warnings, and crawled pages. Semrush sends the report as an email if you want.

Furthermore, Semrush allows you to track positions, check organic traffic sources and on-page SEO, audit backlinks, analyze content, arrange social media, and more.

Semrush Pricing: There is a free plan to audit your site, but you can create only one project. However, you can upgrade your plan and try the PRO 7-day free trial.

  • The Pro Plan costs $119.95 monthly and $99.95 annually.
  • The Guru Plan costs $229.95 per month and $191.62 yearly.
  • The Business Plan is $449.95 monthly and $374.95 annually.

If any of these offers don’t fit you, you can request a custom plan.

2. Google Search Console

Google Search Console is a free audit tool that lets you know your website with all details.

Unlike other SEO audit tools, you need to enter all the details of the websites before starting to audit. It’s not with one click.

The homepage of Google Search Console with the CTA button to start

Nevertheless, after you enter your domain and make the arrangements, you can audit each page of your website.

Google Search Console will give you the traffic, rank, CTR, indexing, experience, and enhancements.

Either choose to examine the pages of your website each by each, or see the website’s performance fully.

Google Search Console Pricing: The best thing about Google Search Console is that there is no charge or fee you need to pay.

All you have to do is ensure everything is fine with your website and or fix the issues if there are any.

3. Ahrefs

Ahrefs is a popular SEO audit tool that presents a comprehensive analysis of the websites in the SEO market.

It gives detailed information about all kinds of SEO, like its competitor Semrush.

Ahrefs homepage with blue-centered webpage and promotes the SEO audit

To audit your website with Ahrefs, you need to complete the three-step verification process, including Scope, Ownership, and Site Audit.

After Ahrefs completes auditing, you can reach various sources, like

  • Last crawl,
  • Status,
  • Health score,
  • URLs crawled,
  • Internal URLs having errors,
  • Scheduled.

If you want more detail about your website, it orders the issues on your webpage, gives errors and issues distribution, checks HTTPS status codes, and presents bulk exports.

Ahrefs Pricing: Ahrefs presents a very strict pricing plan.

You can create a free account and pay as you go, but you need to be careful and keep track of your actions not to overpay.

The paid plans are:

  • The Lite plan starts at $99 monthly and $83 yearly.
  • The Standard plan starts at $199 monthly and $166 yearly.
  • The Advanced plan starts at $399 monthly and $333 yearly.
  • The Enterprise plan starts at $999 monthly and $833 yearly.

Also, keep in mind that these plans start at these prices. If you use any extra features, you will also be charged for them.

4. Moz

Moz is another useful tool for SEO audits, and it appeals to SEO experts.

There are many solutions that Moz displays for users. We can sort them as

  • Keyword Research,
  • Rank Tracking,
  • Site Crawl,
  • On-Page Optimization,
  • Link Research,
  • Custom Reports.
the homepage of Moz with the brands

When you audit your website with Moz, it will provide issues as a new, critical crawler, total, and recommended.

Also, Moz claims that potential issues are pre-determined, and you can fix them beforehand.

If you don’t regularly check your website, you still don’t need to worry because Moz sends you an alert email about the issues.

Moz Pricing: There is a 30-day free trial on Moz, and all plans have customer support.

The Standard plan costs $99 per month and $79 annually by saving 20% with 3 campaigns.

The Medium plan costs $179 per month and $143 annually by saving 20% and with 10 campaigns.

The Large plan costs $299 per month and $239 annually by saving 20% and with 25 campaigns.

The Premium plan costs $599 per month and $479 annually by saving 20% and with 50 campaigns.

You can also request an enterprise plan from Moz for your needs that do not fit the plans.

5. SE Ranking

SE Ranking's all-in-one SEO platform offers a complete suite of tools and features to analyze websites and provides a range of free SEO tools to optimize your site effectively.

SE Ranking homepage homepage with a text that says "All-in-one SEO software made simple."l

With a wide range of features, including tracking word and character counts, checking IP addresses, determining domain age, and generating passwords, SE Ranking simplifies the SEO audit process.

You can also take advantage of its free Robots.txt Generator, Robots.txt Tester, View as Googlebot, and Redirect Checker tools.

SE Ranking Pricing: The tools that solve minor SEO tasks are available for free and are accessible on their website online. If you are looking for a complex solution to monitor your project, analyze competitors or find keywords, you have to purchase one of the paid subscription options listed below:

Essential plan: €31.20 per month, perfect for freelancers & newbies.

Pro plan: €71.20 per month, perfect for small agencies & teams.

Business plan: €151.20 per monolith, perfect for mid-size agencies and businesses.

6. WooRank

WooRank is a complete toolset.

WooRank’s services are competitive analysis, keyword research and tracking, technical website audits, instant website reviews, and white-label reports.

Woorank homepage with a call-to-action line and search engine

WooRank works for better website optimization, and you can have handy outcomes, like

  • Custom reports,
  • Finding and fixing issues,
  • Keyword strategy.

To start your free trial, you need to create a profile with your credit card information.

Then, you can give WooRank a try and decide.

WooRank Pricing: There is a 14-day free trial at first. If you’re satisfied with WooRank, there are paid plans as:

  • The Pro Plan: $79.99 for a project and 2500 pages per month, and $53.25 when billed yearly.
  • The Premium Plan: $199.99 for five websites and 10.000 pages per month, and $133.25 when billed annually.
  • There is also an enterprise plan with extra projects.

When billed annually, there are four months free for auditing your website.

7. Serpstat

Serpstat is mainly known as an SEO management tool.

That is, it serves to audit websites and all the related things for the optimization of websites.

Serpstat homepage with blue color and the search engine to audit website

Serpstat gives the report based on the priority of the issues.

Moreover, the elements are determined meticulously to fix if there is any problem.

You need to log in with your credit card information for billing purposes, but you can cancel anytime since they don’t charge you within seven days.

Serpstat Pricing

  • The Lite Plan: $69 for one month and $55 when billed yearly.
  • The Standard Plan: $149 for one month and $119 when billed yearly.
  • The Advanced Plan: $299 for one month and $239 for the year.
  • The Enterprise Plan: $499 for one month and $399 for the year.
  • There is a custom plan for more extensive needs and demands.

8. SEO Site Checkup

SEO Site Checkup presents fast SEO audit to enhance your website’s performance.

You can enter your website URL and demand a checkup for your website to fix.

the homepage of SEO Site Checkup with a fair background

Since SEO Site Checkup has a toolbox, you can reach issue analysis, competitor research, white-label reports, and more.

The better detail about SEO Site Checkup is that it has many free tools to audit your website and help the SEO performance of the website.

SEO Site Checkup Pricing: There is a 7-day free trial.

  • The Basic Plan costs $29.95 monthly and $26.95 yearly by saving 10%.
  • The Webmaster Plan costs $49.95 monthly and $44.95 yearly by saving 10%.
  • The Professional Plan: costs $89.95 monthly and $80.95 yearly by saving 10%.

9. SEOptimer

SEOptimer is an SEO audit tool that offers free website analysis.

SEOptimer gives you the grade of your website with the number of needed improvements.

the homepage of SEOptimer with the 'start auditing' promotion

On-page SEO, links, usability, performance, and social are the categories presented by SEOptimer.

The difference from the other audit tool about SEOptimer is that white-label reports are presented with multiple languages and customization options.

You can check SEOptimer’s free SEO toolbox for further analysis as well.

SEOptimer Pricing: There is a 14-day free trial.

  • The DIY SEO Plan is $19 monthly and $171 yearly for crawling your website for problems.
  • The White Label Plan is $29 monthly and $261 yearly for checking solutions in 15 languages.
  • The White Label & Embedding Plan is $59 monthly and $531 yearly for generating leads straight from your site.

10. Seomator

Seomator gives in-depth technical SEO analysis and SEO on-page tests.

Seomator presents free SEO tool for website audit checklists.

the homepage of Seomator with catchy and huge call-to-action words

The grades are the methods of Seomator as well. Therefore, the recommendations are ordered to fix.

You can check ranks, linkings, and usability in terms of both desktop and mobile.

Seomator Pricing: You can check your website for free with the free tools of Seomator.

  • The Basic Plan: $49 per month for a project.
  • The Pro Plan: $99 per month for five projects.
  • The Agency Plan: $279 per month for ten projects.
  • You can book a demo for the paid plans.

P.S: Seomator has a version 2 update, and you can have access to it when you visit their website.

11. SEObility

SEObility is another SEO audit tool that checks and crawls websites.

On-Site Audit, Rank Tracking, and Backlink Checker are important for auditing websites, and SEObility has them all.

the homepage of Seobility, which is a SEO audit tool

The SEObility dashboard gives the details, such as the last crawl, crawl duration, crawled pages, and monitored search terms.

Signing up and getting website analysis is so easy.

SEObility Pricing

  • The Basic Plan: This is the free plan you can use SEObility for a project.
  • The Premium Plan costs $50 per month with a 7-day free trial for three projects.
  • The Agency Plan is for $200 monthly for 15 projects.
  • If these plans don’t meet your requirements, you can contact the SEObility team.

12. Screaming Frog

Screaming Frog is different from the SEO audit tools because it is an agency that presents search engine marketing and optimization.

SEO Spider Tool is the audit tool of Screaming Frog, and it crawls the pages like the other tools.

Screaming Frog with a green background

From audit redirects to extracting data with XPath, SEO Spider Tool covers what can be done for the SEO performance of websites.

After the audit, you can evaluate your performance and ranks of your website and even more.

Screaming Frog Pricing: Screaming Frog presents both free and paid versions.

  • The Free Screaming Frog Plan presents 500 URLs.
  • The Paid Screaming Frog Plan costs $259 per year in return for unlimited websites and many features in one plan.

13. Wope

With Wope, users can simply type in their website address and complete the setup process in just 60 seconds rather than spending hours on the task.


Wope offers the ability to spot trending or declining seasonality of keywords, detect mobile page issues by analyzing ranking differences, track the history of ranking to identify the best possible rank and provide market intelligence through SERP feature-based CTR calculation.

Wope also offers a customizable keyword selection engine, which allows advanced users to fine-tune their SEO strategy by customizing the selection of keywords they want to target.

Wope Pricing: Wope offers a 14-days free trial without entering your card information.

  • After free trial, you will have a customizable pricing plan. For example, 1,000 keywords cost $57.5 per month. You can increase or decrease the number of keywords according to your need.

14. Sitechecker

Sitechecker is a versatile SEO platform with all the tools to conduct a quality website SEO audit in its arsenal.

a screenshot of landing page of Sitechecker, which is an SEO audit tool

While auditing with this tool, you can detect any issues that affect your website's SEO. It can also constantly monitor your site and notify you when new issues arise.

Sitechecker's main features include:

  • Website Crawler
  • Website SEO Monitoring
  • Keyword Rank Tracker
  • Backlink Checker & Tracker
  • On-Page SEO Checker & Audit

You can also connect your Google Search Console and Google Analytics to get even more accurate website reports. This tool also has a handy Chrome extension for on-page SEO.

Sitechecker is also great for SEO agencies because of its White Label feature.

Sitechecker Pricing: There is a 14-day free trial. There are also the following paid plans available:

  • Basic plan: $49 per month
  • Standard plan: $199 per month
  • Premium plan: $399 per month
  • There is also an Enterprise Plan with customized pricing depending on your requirements. You will receive a discount if you purchase any of the plans for a year at once.

What Are the Benefits of Using SEO Audit Tools?

a man reseaching and auditing website for SEO performance

Using SEO audit tools is simple, and there are many benefits when you use them. If we take a quick look at the benefits:

SEO Audit Tools…

  • Improve your website performance. After determining the issues, SEO audit tools will help you find and fix them.
  • Help rank higher. Your website will have a better positioning on the SERP.
  • Determine user intent and satisfy users and visitors.
  • Help you have more traffic to your website.
  • Help you optimize content and keyword research to increase engagement.
  • Decide the compatibility of mobile devices.
  • Arrange the links and backlinks your website has.
  • Help you know your competitors and make your plan more strategic.

To Conclude

Using free SEO audit tools will improve your performance and affect your visibility on SERP.

These 14 free SEO audit tools provide a wide range of features and benefits.

They will identify and fix issues in your website’s progress over time. As a result, even you will stay ahead of your competitors.

Start considering SEO audit tools for your website's SEO performance and achieving your goals.

Frequently Asked Questions

We have touched upon the frequently asked questions that might appear about free SEO audit tools.

What are the Issues That SEO Audit Tools Detect?

There may appear many issues related to auditing your website, but the most common issue that SEO audit tools detect are duplicate or low-quality content, broken links, not being mobile-responsive, slow website loading, incorrect tags, and too much keyword usage. For sure, the points may elevate.

Do I Need Technical Knowledge to Use Free SEO Audit Tools?

No, you do not. Free SEO audit tools have user-friendly interfaces and provide step-by-step guides on how to use the tool. Therefore, copying and pasting your website URL is enough for most of the time.

How Often Should I Use Free SEO Audit Tools?

Regularly. It is mostly recommended to use free SEO audit tools in the course at least once a month. It is important to ensure that your website's SEO performance is optimized and is ahead of any technical issues that may arise.

How Long Does it Take to See Results from an SEO Audit?

The time of seeing SEO audit results changes based on the size and complexity of your website. Also, the more issue, the more time you spend. After you update your website’s SEO performance, it is possible to see improvement clearly.

Is There Any Difference between the Free and Paid SEO Audit Tools?

Depends. Some SEO audit tools give the privilege of optimizing the website with the necessary criteria; however, some need upgrading the plan. Therefore, you may need to choose your SEO audit tools based on your expectations and results.

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