· 19 min read

A Detailed Wix Review for 2024 (Overview of Top Features)

Wix is a website builder that has been gaining popularity due to its ease of use and affordable pricing plans. It allows anyone to create a professional-looking website within a matter of hours, considering Wix reviews' of users.

However, with so many website builders available, it can be difficult to determine if Wix is the right choice for your needs.

In this blog post, we will provide a comprehensive Wix review, discussing its ease of use, design and templates, features and functionality, pricing, and so on.

With this Wix review, you will have a better understanding of what it offers and whether it's the right website builder for you.

Let's dive into Wix's features and functionality with this detailed review!

Wix's Ease of Use

a screenshot of Wix homepage

One of Wix's most significant selling points is its ease of use. Users of the platform can effortlessly add and rearrange elements on their websites thanks to the editor's straightforward drag-and-drop functionality.

Also, Wix provides a selection of +900 customizable templates that enable users to quickly and easily construct websites with a professional appearance.

Wix has an intuitive and user-friendly user interface. In addition, the platform makes it simple for newcomers to get started by providing a step-by-step tutorial that leads users through the process of building a website.

Users can select which items to add and where to place them using the editor's customization features.

Overall, Wix is a great choice for beginners who want a simple and intuitive website builder without any coding knowledge.

Top Features of Wix

Wix provides an extensive list of features and functionality that makes the website building process smoother.

Here are a few highlighted features of Wix:

  • You can customize your website with a custom domain and easy-to-use drag-and-drop editor
  • Wix has an App Market with over 450 apps and business tools available. These tools can seamlessly integrate with your site.
  • Apps cover functions such as e-commerce, social media integration, and booking systems.
  • Wix offers features tailored to specific website types, such as e-commerce, blogs, portfolios, and event websites
  • Devoted 24/7 customer support via phone, email, and chat is available. Also, Wix has a help center that covers a wide range of topics.
  • Wix Mobile POS is available for selling products on the go and managing inventory and orders
  • You can use Open APIs or Velo, Wix's full-stack development platform, to create custom e-commerce solutions.

Wix has 3 options to create websites which are Wix Editor, Wix ADI & Velo by Wix:

1. Wix Editor:

Wix Editor is a web-based platform enabling users to create and customize their websites. Users can customize the drag-and-drop editor's design templates to match their brand's look or start from scratch with blank templates.

The platform provides stunning templates tailored for various industries, total design freedom, mobile-friendly design, unlimited fonts, scroll effects, and media galleries, which can make the website-building process easier.

The platform also provides advanced tools for SEO, enabling users to increase the visibility of their websites in search engine results pages.

2. Wix ADI:

Wix ADI (Artificial Design Intelligence) enables users to rapidly and easily design a unique website with AI power. To create a custom website design and layout, ADI analyzes a user's preferences and requirements using AI algorithms to create a website instantly.

After then, users can further modify their website by utilizing a drag-and-drop editor to add text, images, and other content.

Moreover, Wix ADI offers a number of solutions, including built-in SEO tools, smart tips, and tailor-made content.

3. Velo by Wix:

Users can build and launch unique and advanced web applications using the Velo by Wix development platform. A few of its features are a drag-and-drop editor, a database with built-in querying and filtering options, and access to third-party APIs.

Moreover, Velo provides serverless functions, enabling programmers to create backend programs without having to handle server administration. Thanks to this feature, you can create websites with total design freedom.

Velo's features include rapid visual front-end design, unified database management, production-grade runtime, IDE & DevOps, which can be helpful for experienced users. Also, it provides various business and marketing tools.

Design and Templates

a screenshot of Wix websites templates page

Wix offers an impressive selection of customizable templates that allow users to create a unique and professional-looking website.

The platform offers more than 900 templates, which can fit various industries' needs and interests. In addition, each template is fully customizable, allowing users to adjust elements such as font, color, and layout to match their brand's identity.

Wix templates can be filtered according to Business & Services, Store, Creative, Community & Blog categories. Apart from ready-to-use customizable templates, there are blank templates for those who want to start from scratch.

Each template has a description that states what it is good for, so selecting the best template for your website's needs would be quicker.

a screenshot of Wix logo maker landing page

Wix also provides users access to a wide range of design features, including a logo maker and image editor. With the logo maker, you can design a custom logo to match your brand and use it across all your channels, including your online store and social media.

Wix has animation tools that allow you to create dynamic websites that are attention-grabbing. Animation options include:

  • Bounce-In Glide-In
  • Float-In Expand-In
  • Fly-In Turn-In
  • Puff-In Fold-In
  • Fade-In
  • Spin-In
  • Arc-In

These tools make it easy for users to create eye-catching designs and visuals that add a professional touch to their websites.

Hosting & Website Infrastructure Details

Wix offers free and secure web hosting to its users and aims to maintain higher uptime.

Here are a few quick details about the hosting & website infrastructure details of Wix:

  • Wix has a high uptime Service Level Objective (SLO).
  • The infrastructure is built with industry-leading resilience to maintain 99.9% uptime.
  • Automatic disaster recovery system detects unusual activity and shifts user traffic to the nearest stable region.
  • Businesses can recover in minutes, even in the case of a major global disaster.
  • Built-in backups and protection against DDoS attacks are available so that websites can stay secure and stable.
  • Auto-scaling infrastructure proactively scales site stability & handles the load.
  • Multi-cloud Hosting with AWS, Google Cloud, Fastly, and Wix's data centers to deliver reliability on a global scale.
  • Secure SSL encryption is available.

SEO Capabilities of Wix

a screenshot of Wix SEO features landing page

Wix has impressive SEO capabilities that will help you to optimize your website for search engines.

Here are what you can do with the SEO capabilities of Wix:

  • Customize meta tags for store pages to optimize them for Google and SERP.
  • Create SEO patterns that can be instantly updated across your store's product pages.
  • Add structured data markup to display your e-commerce business as a rich snippet.
  • Personalize the information on your store pages for social sharing on platforms like Facebook and Instagram.
  • With the flexible URL redirect manager, you can preserve link equity, redirect single URLs, and manage your URLs properly.
  • You can edit the robots.txt file on Wix since websites automatically come with an editable file.
  • Manage your Google Business Profile directly from your Wix dashboard through the integration and enhance your business's local search.
  • With Google Search Console integration, you can verify your domain and, submit your sitemap, create properties from your Wix dashboard instantly.
  • Wix has a built-in Site Inspection Tool, which uses data from Google to analyze your site's technical health, making it the only CMS with this feature.
  • Optimize SEO settings for each targeted language using Wix Multilingual.
  • The Wix SEO Wizard offers recommendations to make sure your website is fully optimized.

Wix's E-commerce Solutions

a screenshot of Wix e-commerce website landing page

Wix provides a platform for professional e-commerce management with a comprehensive dashboard for those who want to build an online store.

Here are Wix's e-commerce platform's features:

  • Features include order handling, payment status, and inventory management
  • Unlimited products with up to 1,000 product variations
  • Retrieve abandoned shopping carts with personalized automation
  • Manage business from anywhere with Wix Owner App
  • Detailed analytics and personalized data-driven tips to improve store
  • Offer loyalty programs, coupons, discounts, and gift cards to enhance customer loyalty
  • Generate recurring revenue through flexible subscriptions and pre-order functionality
  • Automated email notifications for back-in-stock products and support for selling digital products
  • Wix Payments offers competitive payment processing rates and multi-currency payment options
  • Manage payout schedule on a daily, weekly, or monthly basis
  • Quick online checkout option for members
  • Translation into 180+ languages with Wix Multilingual
  • Choose from over 80 payment providers, including Wix Payments, Paypal, and Stripe
  • Secure online checkout with various payment options, including credit cards, digital wallets, and mobile payments
  • Provide Buy Now, Pay Later (BNPL) options from Klarna, Affirm, and others
  • It includes automated sales tax calculation with Avalara for accurate tax rates for customers worldwide
  • Rule-based risk system and AI to prevent fraud attacks are available

Wix's App Market

a screenshot of Wix app market page

Wix's app market has hundreds of applications that can seamlessly integrate with a Wix website. From Wix form builders to social apps, you can reach your audience properly and get the most out of your website.

Wix's app market has applications divided into various categories, which are:

  • Marketing
  • Sell Online
  • Services & Events
  • Media & Content
  • Design Elements
  • Communication

Each of these categories provides a wide range of applications and user reviews. By exploring the user reviews and average ratings of the apps, you can find suitable tools for your Wix website.

Apart from these, there are Collect Leads, Analyze Traffic, and Interact with Visitors categories that will help you achieve your business objectives.

How Much Does Wix Cost?

gold colored coins near a calculator

Apart from the free plan, Wix's pricing plans start from $16 per month. Wix provides a 14-day money-back guarantee on all premium plans, so if you want to cancel your plan, you can get your money back.

Wix's plans are divided into three main categories, which are: Website Plans, Business, and E-commerce Plans & Enterprise Plans.

Website Plans

Website plans are suitable for creating a professional-looking website. These plans include Free, Connect Domain, Combo, Unlimited & VIP.

  • Free Plan: Free to use but shows the Wix branding and can be limited for some users.
  • Connect Domain: You can connect a domain by using this plan. It starts from $5 a month if a yearly plan is chosen.
  • Combo: Starts from $16 per month for yearly plans. This plan provides a custom domain, a free SSL certificate, a free domain for a year, and the ability to remove Wix branding. It offers 2 GB bandwidth, 3 GB storage space, 30 minutes of video hours, four lead-capture forms, and ten fields per form.
  • Unlimited: Starts from $22 per month if billed yearly. It includes everything in the Combo plan, plus unlimited bandwidth, 20 GB storage space, ten lead capture forms, 20 fields per form, a Site Booster app, and a Visitor Analytics app.
  • Pro: (US, AU Only) Starts from $27 per month for yearly plans. It includes everything in the Unlimited plan, 20 GB storage, 2 hours of video storage, and more.
  • VIP: Starts from $45 per month if billed yearly. It provides 35 GB storage space, 5 hours of video storage, 75 lead-capture forms, 75 fields per form, a professional logo, social media logo files, and priority customer care.

Business & E-Commerce Plans

These plans suit e-commerce websites and include Business VIP, Business Unlimited & Business Basic plans.

All of these plans include features like accept payments, plans and recurring payments, customer accounts, custom domain, free domain for a year, the ability to remove Wix branding, and unlimited bandwidth.

  • Business Basic: It starts from $27 per month if billed yearly and can be suitable for small online stores. It includes 20 GB storage space, 5 video hours, 25 lead-capture forms, 50 fields per form & 24/7 customer care.
  • Business Unlimited: It starts from $32 per month and can be suitable for larger online stores. It provides 35 GB storage space, 10 video hours, 75 lead-capture forms, 75 fields per form & 24/7 customer care.
  • Business VIP: It starts from $59 per month. It provides 50 GB storage space, unlimited video hours, 150 lead-capture forms, 100 fields per form, customized reports, and priority customer care.

Customer Support of Wix

a screenshot of Wix customer support page

Wix offers several customer support options to its users, including a Help Center, 24/7 customer support, and a community forum.

Here are the key points of support:

  • The Help Center is ideal for users who prefer self-help, while the 24/7 customer support and callback service are perfect for those who want direct access to Wix support agents.
  • The Help Center offers many articles and tutorials on topics like getting started with Wix, creating your website, and troubleshooting common issues.
  • Wix's 24/7 customer support is available through phone, email, and live chat. Users can expect a response within 24 hours.
  • The platform provides a callback service, allowing users to schedule a call with a Wix support agent to assist them with their issues.
  • The Wix community forum is a place where users can ask questions, share tips and advice, and provide feedback. The community forum is an excellent resource for users who want to connect with other Wix users and solve problems quickly.

Who Should Use Wix?

a team working together with laptops

Wix is a user-friendly website builder made for anyone who wants to make a website that looks professional without knowing how to code.

Here are some types of users who would benefit from using Wix:

  • Small business owners: Wix makes it simple for small business owners to build a website that promotes their products and services by providing a selection of templates that are suited to various industries.
  • Freelancers: Freelancers use Wix to advertise their products and services. Wix gives freelancers the ability to build a blog, portfolio, or online store so they can market themselves and find clients.
  • Non-profits: Wix offers non-profits the resources they need to build a website that will aid in spreading the word about and collecting donations for their cause. Non-profits can use Wix to make a donation page and event registrations to tell their stories to an audience.
  • Individuals: Wix has a selection of templates perfect for those looking to build a personal website. Wix gives users the ability to make websites that express their personalities, whether it's a blog, an online resume, or a website to highlight their hobbies.

Pros & Cons of Using Wix

As we have covered above, there are various solutions Wix offers to its users. Here is a quick overview of the pros and cons of Wix that can be helpful for you to make up your mind about using it.


  • Wix has a user-friendly interface that makes website creation straightforward for anyone.
  • The platform offers a wide range of design options, including templates and adjustment options.
  • Wix is versatile enough to accommodate various types of websites.
  • Personalized emails can be sent to predefined segments.
  • Wix's app market includes many integrations with third-party tools which can enhance websites created with Wix.
  • Secure SSL encryption.
  • Wix provides devoted customer support, including a knowledge base help center, phone, live chat, and email support.


  • Free plan has limited features.
  • You will be charged 2.9% + $0.30 transaction fee if you don't use Wix Payments.
  • Device responsiveness needs to be enhanced.
  • Wix's integration with third-party apps might be limited for some users.
  • E-commerce store owners might face some limitations since it's not specifically built for e-commerce.
  • Although dropshipping is available through apps, having Business Unlimited or a higher premium plan is necessary to use this feature.


In conclusion, Wix is a great website builder that gives its users a lot of value. Its simplicity of use and design characteristics make it a fantastic choice for newcomers. Also, its rich capabilities and functionality are geared toward experienced users, as we have explained above.

Its appealing features are its reasonable pricing options, easy-to-use builder, and customer support.

However, it has its limitations, just like any website builder, and the choice to use Wix will ultimately depend on your requirements and preferences for your particular website.

We hope this Wix review has given you the details you require to decide if it is the best website builder. Feel free to share your ideas in the comments area! 🤓

Frequently Asked Questions

a gif of Lisa Simpson saying "any questions" to her friends

Can I Use My Domain Name With Wix?

Users of Wix can utilize their own domain name. A domain name can be purchased through Wix, or an existing domain name can be linked to a Wix website.

Is Wix Suitable For E-Commerce?

Wix provides various e-commerce services, including product galleries, inventory control, and payment gateways. Wix also interacts with well-known payment processors, which can make your store's transaction process smoother.

Is There A Mobile App For Wix?

Thanks to Wix's mobile app, users can maintain their websites while on the go. Both iOS and Android phone users can download the software to manage their Wix website.

Does Wix Offer SEO Tools?

Yes! Wix offers a range of SEO tools that allow users to optimize their websites for search engines. These tools include customizable meta tags, SEO-friendly URLs, and site mapping.

Is Wix Suitable For Blogging?

Absolutely! A built-in blogging platform on Wix enables users to write and publish blog posts. With Wix's drag-and-drop editor, users can change the appearance of their blog and add features like commenting and social network sharing.

Does Wix Provide Web Hosting?

Yes. Web hosting is offered by Wix for all of its websites. This implies that users won't need to go for a different hosting service to host their Wix website.

Can I Use Wix With Third-Party Apps And Integrations?

Wix integrates with a variety of third-party programs and services, such as PayPal, Google Analytics, and MailChimp. Additionally, users can browse and download new apps and integrations via Wix's App Store, which includes various applications in various categories.

Does Wix Provide A Money-Back Guarantee?

For its premium services, Wix provides a 14-day money-back guarantee. This means that individuals can try out a premium plan for the first 14 days and get a complete refund if they are unhappy.

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