What Are Featured Products on Shopify?
Featured products are items highlighted on your Shopify homepage, product pages, or other sections to draw attention.
You can easily feature products on your Shopify store for different purposes. To showcase them effectively, you need to define your strategy and decide which products should be highlighted.
When selecting featured products, avoid overloading the page, choose only a few items and use them as persuasive elements rather than displaying too many.
Why Do People Use Featured Products on Shopify?
Store owners use featured products on their Shopify stores for several reasons.
One of the main objectives is to promote products. You may have a new campaign or a product you want to highlight—in such cases, featured products can be very effective.
Another reason is to increase sales. Boosting sales isn't always as easy as it sounds, but featuring a specific collection or product can help drive more conversions.
Featured products can also be used as announcements. When you launch new products, adding them to the homepage helps greet and inform your visitors as soon as they arrive.
How to Add Featured Products on Shopify
Adding featured products on Shopify doesn’t take much time, yet it can be highly effective in increasing sales and boosting user engagement.
Before you begin, make sure your products are already set up in your store.
To add a product, go to your Shopify admin panel, click the “Products” tab, then select “Add product.”
Step 1: Go to Your Shopify Store and Locate Collections
First, click the “Products” tab in the left sidebar.
Then, select “Collections.”
Now, click the “Create collection” button in your Shopify store.
Step 2: Create a Collection
Fill in the relevant details such as the Title, Description, and Collection type, then click Save.
Step 3: Locate Your Products
After creating your collection, scroll down to find the “Products” section.
To add products, click the “Browse” button next to the search bar.
Step 4: Select Your Featured Product
Mark the product you want to feature, then click Add.
Your product has now been added to the collection.
Step 5: Customize Your Theme
From the left sidebar, go to Online Store, then select Themes to customize your store’s design.
Step 6: Add a Featured Product Section
Your website may already include a default featured products section. You can edit this section or manually highlight a specific product.
To do so, click “Add section” and then select “Featured product.”
Step 7: Change the Collection for Featured Products
To edit the Featured Products section, click on it and scroll down within the same panel until you find the “Change collection” option.
Step 8: Display Your Collection
Now select the collection you want to showcase as Featured Products, then click Select.
Don’t forget to click Save while making these changes so your collection is properly displayed.
The Easiest Way to Add Featured Products on Shopify
You’ve already learned how to manually add featured products to your Shopify store.
Now it’s time to explore some alternatives!
You can also showcase your featured products to customers using Popupsmart.
With the Shopify element, one of the most useful components of our builder, you can easily display your featured products inside a popup.
All you need to do is add the Shopify element to your popup and configure it to display your featured products.
You can use the Shopify element to promote your product, cross-sell, or create a sense of urgency. It’s entirely up to you.
If you’re looking for inspiration, feel free to explore the popup templates available in our Playbook.
Ready to Highlight Your Best Products?
Adding featured products to your Shopify store isn’t complicated.
By following these eight steps, you can easily showcase selected products to your visitors and highlight what matters most.
Don’t forget to carefully choose both your featured products and your marketing strategy.
Whether you use Shopify’s built-in process or Popupsmart, it’s time to put your products in the spotlight.
Once you decide which products to feature in your Shopify store, we’ll always be here to answer your questions about using the Shopify element.
Frequently Asked Questions
Showing featured products doesn’t require much effort, but if you still have any questions, take a look at this FAQ.
What’s the difference between Related Products and Featured Products on Shopify?
Related products are similar to recommended products in your Shopify store. You can display them after a visitor adds an item to their cart or views a specific product. However, unlike Featured Products, related products do not appear on your homepage.
Featured products are displayed on your homepage to attract attention and promote them more prominently.
How can I remove featured products from my Shopify store?
To remove featured products, customize your theme and click on the featured products section. From there, you can either change the collection or remove the entire section. Once updated, the products will no longer be shown as featured on your store.
How do you decide which products to feature on Shopify?
While this depends on your sales strategy, here are some general recommendations:
- Showcase your most popular or best-selling products to new visitors
- Highlight discounted or high-value items
- Display seasonal items or limited-time offers based on your campaign goals
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