What Are Featured Products on Shopify?
Featured products are items highlighted on your Shopify homepage, product pages, or other sections to draw attention.
You can easily feature products on your Shopify store for different purposes. To showcase them effectively, you need to define your strategy and decide which products should be highlighted.
When selecting featured products, avoid overloading the page, choose only a few items and use them as persuasive elements rather than displaying too many.
Why Do People Use Featured Products on Shopify?
Store owners use featured products on their Shopify stores for several reasons.
One of the main objectives is to promote products. You may have a new campaign or a product you want to highlight—in such cases, featured products can be very effective.
Another reason is to increase sales. Boosting sales isn't always as easy as it sounds, but featuring a specific collection or product can help drive more conversions.
Featured products can also be used as announcements. When you launch new products, adding them to the homepage helps greet and inform your visitors as soon as they arrive.
How to Add Featured Products on Shopify
Adding featured products on Shopify doesn’t take much time, yet it can be highly effective in increasing sales and boosting user engagement.
Before you begin, make sure your products are already set up in your store.
To add a product, go to your Shopify admin panel, click the “Products” tab, then select “Add product.”
Step 1: Go to Your Shopify Store and Locate Collections
First, click the “Products” tab in the left sidebar.
Then, select “Collections.”
Now, click the “Create collection” button in your Shopify store.
Step 2: Create a Collection
Fill in the relevant details such as the Title, Description, and Collection type, then click Save.
Step 3: Locate Your Products
After creating your collection, scroll down to find the “Products” section.
To add products, click the “Browse” button next to the search bar.
Step 4: Select Your Featured Product
Mark the product you want to feature, then click Add.
Your product has now been added to the collection.
Step 5: Customize Your Theme
From the left sidebar, go to Online Store, then select Themes to customize your store’s design.
Step 6: Add a Featured Product Section
Your website may already include a default featured products section. You can edit this section or manually highlight a specific product.
To do so, click “Add section” and then select “Featured product.”
Step 7: Change the Collection for Featured Products
To edit the Featured Products section, click on it and scroll down within the same panel until you find the “Change collection” option.
Step 8: Display Your Collection
Now select the collection you want to showcase as Featured Products, then click Select.
Don’t forget to click Save while making these changes so your collection is properly displayed.
The Easiest Way to Add Featured Products on Shopify
You’ve already learned how to manually add featured products to your Shopify store.
Now it’s time to explore some alternatives!
You can also showcase your featured products to customers using Popupsmart.
With the Shopify element, one of the most useful components of our builder, you can easily display your featured products inside a popup.
All you need to do is add the Shopify element to your popup and configure it to display your featured products.
You can use the Shopify element to promote your product, cross-sell, or create a sense of urgency. It’s entirely up to you.
If you’re looking for inspiration, feel free to explore the popup templates available in our Playbook.
Ready to Highlight Your Best Products?
Adding featured products to your Shopify store isn’t complicated.
By following these eight steps, you can easily showcase selected products to your visitors and highlight what matters most.
Don’t forget to carefully choose both your featured products and your marketing strategy.
Whether you use Shopify’s built-in process or Popupsmart, it’s time to put your products in the spotlight.
Once you decide which products to feature in your Shopify store, we’ll always be here to answer your questions about using the Shopify element.
Frequently Asked Questions
Showing featured products doesn’t require much effort, but if you still have any questions, take a look at this FAQ.
What’s the difference between Related Products and Featured Products on Shopify?
Related products are similar to recommended products in your Shopify store. You can display them after a visitor adds an item to their cart or views a specific product. However, unlike Featured Products, related products do not appear on your homepage.
Featured products are displayed on your homepage to attract attention and promote them more prominently.
How can I remove featured products from my Shopify store?
To remove featured products, customize your theme and click on the featured products section. From there, you can either change the collection or remove the entire section. Once updated, the products will no longer be shown as featured on your store.
How do you decide which products to feature on Shopify?
While this depends on your sales strategy, here are some general recommendations:
- Showcase your most popular or best-selling products to new visitors
- Highlight discounted or high-value items
- Display seasonal items or limited-time offers based on your campaign goals
Recommended Blog Posts
If you’d like to dive deeper into Shopify-related content, these articles might help:
- 11 Best AI Product Description Generator Tools in 2025
- How to Export Images From Shopify Store? A Complete Guide
- Shopify Cart Abandonment Emails: How to Set Up & Edit (with Examples)
- 16 Best Subscription Apps For Shopify to Use
Frequently Asked Questions
How to add featured products in Shopify?
To add featured products in Shopify, you typically feature them through a homepage (or page) section that pulls items from a collection: first make sure the products you want to highlight already exist in Products, then go to Products > Collections and create a new collection (often called “Featured” or “Homepage picks”) and add the chosen products (manually for full control, or automatically using conditions if appropriate). Next, open Online Store > Themes, find your current theme, and click Customize to launch the theme editor; from there, add or select a section such as “Featured collection,” “Collection list,” or “Featured products” (the exact name depends on your theme), choose the collection you created, set how many products to display, and adjust layout options like grid/rows, image style, and “Show vendor/price” toggles. Save your changes and preview your storefront to confirm the section appears where you want it; if you want to feature a single product rather than a group, use a “Featured product” section (if your theme supports it) and select the product directly.
How to arrange featured products on Shopify?
To arrange featured products on Shopify, you generally control the order through the collection that powers your featured section, because most “Featured collection” blocks display products in the same order as the underlying collection’s sorting rules. Go to Products > Collections, open the collection you’re using for the featured area, and set the Sort dropdown to a method that matches your goal—if you need a custom sequence, choose “Manual” (or “Manually”) and then drag and drop products into the order you want. Once the collection order is set, return to Online Store > Themes > Customize and confirm the featured collection section is pointing to that collection; you can also adjust display settings such as “Products to show” and rows/columns so your most important items appear above the fold. If you’re using an automated collection, note that you usually can’t drag-and-drop a manual order, so you may need to switch to a manual collection for precise control, or adjust the automated sorting (for example, by best-selling or newest) to get a predictable arrangement.
Why is my featured product not showing on Shopify?
If your featured product isn’t showing on Shopify, it’s usually due to a setup, visibility, or theme configuration issue rather than the product “not existing.” Start by confirming the product is Active (not Draft), has at least one in-stock variant (or that “Continue selling when out of stock” is enabled if you allow backorders), and is available on the correct sales channel (especially “Online Store”) in the product’s Sales channels and apps section. Next, verify the product is actually included in the collection used by your featured section (for automated collections, it must meet the conditions; for manual collections, it must be added explicitly), and check that the collection itself is available/published. In the theme editor, confirm the section is enabled, assigned to the right collection/product, and set to display enough items (for example, if the section shows 4 products but your desired item is 8th in the collection order, it won’t appear). Also watch for theme-specific settings like hidden sections on certain templates, caching after changes, or conflicting apps that modify collections/product visibility; a quick test is to preview in an incognito window and temporarily disable any recently added theme app extensions related to merchandising or filtering to see if the product returns.
How do I add a featured collection?
To add a featured collection in Shopify, create (or choose) a collection that contains the products you want to highlight, then place a “Featured collection” section on the page where you want it to appear—most commonly the homepage. In your Shopify admin, go to Online Store > Themes and click Customize on your live theme, then navigate to the homepage (or the specific template where you want the section), click “Add section,” and select “Featured collection” (or a similarly named section depending on your theme). Choose the collection from the section settings, set the number of products to show, and fine-tune layout options like columns, rows, and whether to show product details such as price, vendor, or quick add. If you want the featured collection higher on the page, drag the section upward in the left panel to reposition it, then save and preview to ensure it displays correctly on both desktop and mobile.
How to change order of featured products on Shopify?
To change the order of featured products on Shopify, update the sorting of the collection that feeds your featured section, because the featured display usually mirrors the collection’s product order. Go to Products > Collections, open the relevant collection, and use the Sort control: select “Manual” to set a custom order, then drag and drop products into the exact sequence you want (placing your highest-priority items first so they appear in the initial visible slots). After that, check your theme settings under Online Store > Themes > Customize to ensure the featured collection section is set to show enough products and that it’s still pointing to the same collection. If you’re using an automated collection and can’t manually reorder, switch to a manual collection for full control, or choose a sort option like “Best selling” or “Newest” to influence which items appear first based on sales or publish date.
