· 15 min read

2023 Popupsmart Recap: A Year to Remember

Yes, it is that time again, folks!

Another year has come and gone (gosh, time flies), and what a journey 2023 has been for Popupsmart!

It's been a wild ride, full of excitement, growth, and some seriously impressive milestones.

We were blown away by all the amazing support and incredible engagement from all of our lovely users.

It's been an unforgettable year, and we can't wait to share all the juicy details with you.

So grab a cup of coffee, put on your comfiest sweats, and join us on this retrospective adventure to relive all the Popupsmart magic moments of 2023.

Our 2023 Stats: What They Tell Us

What a journey we had this year!

an infographic showing Popupsmart popup builder data for 2023

We welcomed a whopping 20,536 sign-ups so far to our platform.

There are currently 3,465 active websites using Popupsmart.

We are constantly amazed by the support and engagement of our community and are truly grateful for the opportunity to help businesses grow and succeed. 🚀

The real cherry on top is our impressive average popup conversion rate of 6.86%.

That's a major win for brands using Popupsmart. 😎

We've also served up a total of 89,603,634 popup displays to users.

That's something worth celebrating! 🥳

The Most Popular Triggers Were…

URL Targeting became the most popular trigger this year!

Through URL targeting, you can target users who are navigating to a particular webpage of yours with a popup.

It's like the website giving visitors a virtual hug and saying "We have special offers & content about what you are looking for!"

Also, if you don't want to add a popup on each page of your website, you can select the URLs of the page you want to include using this targeting.

You can target pages with specific keywords or adjust certain keywords to match according to your goals.

It's a useful tool for capturing the attention of the right audience, which appears to be loved by many of you.

After X Seconds also got your attention as the second most used targeting.

With the After X Seconds feature, you can display targeted popups to users based on their physical location.

You can use the "After X Seconds" trigger to avoid overwhelming your visitors with immediate popups on your webpage.

While reaching the right audience is important, reaching them at the right time is crucial as well. By setting the After X Seconds, considering your campaign timing goals, you can present your offer or make announcements at the proper time.

You can use customizable templates with precise targeting for various business needs or create campaigns with unique segmentation abilities.

Your Most Favorite Templates in 2023

The most favorite template award goes to:

Popupsmart's most popular Popup template in 2023 that says "Win Sneakers Right Now!”

Combining text input, email input, notice and consent, and button elements, this popup became the perfect solution for those who wanted to collect form submissions.

Here is the second favorite template you can't get enough of:

Popupsmart's second favorite popup template that says

This one also includes a form element, which is email input, and a minimal yet effective call-to-action button.

With the attention-grabbing headline "Hey You!" this template was a hit for those who want to quickly encourage visitors to take action.

We Enhanced Playbook with Various Popup Templates

To help our users find what they are looking for in their campaigns easily, we enriched Popupsmart Playbook with a wide range of popup templates!

Business objective and goal categories in Playbook, such as promoting products & offers, collecting form submissions, increasing user engagement, and gamifying your campaign, helped users create conversion-ready campaigns for their specific goals.

With industry-specific popups for health & beauty, e-commerce, food & beverage, education, travel, and automotive, our users got the most out of their campaigns and stood out from the competition in their industries.

We also have industry-based solutions pages that you can explore according to your goals!

With seasonal popup categories based on back-to-school, Black Friday & Cyber Monday, Christmas, Easter, Halloween, and Valentine's Day, we gathered the most converting popup templates for seasonal campaigns.

Our New Targeting Solution: Shopify Audience Targeting

Our new targeting solution Shopify Audience Targeting joined the club and accompanied Shopify store owners in achieving their target goals!

Utilizing Shopify Audience Targeting allows you to efficiently focus on users for diverse campaigns such as discounts, free shipping promotions, lead collection efforts, and crucial announcements.

You can target users based on specific registered addresses, cart totals exceeding 100 USD, specific products in their cart, logged-in status, and more.

You can explore more Shopify solutions to boost your sales & engagement.

We Launched Shopify App

We launched our Shopify application in August to provide the best experience for Shopify users!

a screenshot of Popupsmart application on Shopify App store

If you want to drive sales and engagement to your store, you can seamlessly integrate Popupsmart Shopify app and start achieving your goals.

Popupsmart already integrates with Shopify without an application, but if you prefer to use it as an app, you can quickly add it to your store.

We Are Committed to Launching New Features & Improvements

Thanks to our hardworking team 🥰, we made many improvements and launched new features, as we explained.

Our valuable users have been raving about the advanced features and eye-popping templates.

Our users enjoyed customization options and mentioned creating popups suitable for their brand identity. They also loved our integration capabilities with other marketing platforms!

Many different CMS users were welcomed this year, too! Since many integrations from Shopify to Squarespace are available, our users enjoyed seamlessly integrating Popupsmart into their websites.

But this is just the tip of the iceberg.

We have so many more exciting features and improvements on the way, and we can't wait to share them with you.

Here's a quick sneak peek of what's to come:

  • Email Automation: Thanks to popup-based triggers and Shopify-based triggers, you will be able to send follow-up emails after a popup form submission and boost your visitor engagement.
a screenshot of overview page of Popupsmart dashboard
  • Overview Page: With a detailed overview page that consists of valuable insights, you will be ready to get a better understanding of your popup campaigns.

Our Website Was Pretty Busy This Year

2023 was a very active year for our website!

We had 1,946,909 unique visitors browsing our site. (we love new visitors almost as much as we love cookies).

And we hope to see even more of you in 2024!

Popupsmart Community Came Alive 🥳

This year, we created Popupsmart Community to interact with our valuable users and formed an atmosphere where people can share their questions and requests.

Feel free to join the club and learn more about digital marketing tips, strategies, and insights!

We Proudly Shared Our Customer Stories

Hearing about our users always puts a smile on our faces!

This year, we made Popupsmart Customer Stories pages live and shared the stories of our users.

Our users who achieved their goals using Popupsmart shared their experiences and testimonials with customer stories.

Social Media Growth 2023: A Year in Review

As we delved deeper into social media marketing in 2023, we experienced incredible engagement and growth!

Now, let's look back at what we accomplished on each platform this year with your help.

You Watched Us 522,371 Times on YouTube

Yesss, we made it to 522,371 viewers! 🤩

With 522,371 views, 4357.4 watch time hours, and 881 new subscribers, we were over the moon to capture your precious time & attention.

And let's not forget the 4,385 likes - as they say, the cream always rises to the top.

Speaking of great content, it's no surprise that our top three most-watched videos were:

These tutorials were clearly a hit, and we're glad they were helpful to so many of you. 🥰

But our YouTube success went beyond those three videos. 👀

This year, we published 319 videos, all thanks to our great video marketing team's hard work & dedication and, of course, our top YouTube star Nazli.

We couldn't have done it without her!

Last but not least, we want to give a special shoutout to India & the United States for being the top viewing countries on our channel.

Thank you for your support & interest, which makes our YouTube channel a success! 💙

The X (Formerly Twitter) Got Surprised by All the Mentions

This year, we published 4 informative threads every week, covering everything from how to build a high-quality email list to a list of the best AI tools for e-commerce.

We were thrilled to gain 197 new followers this year, and we appreciate each and every one of them.

But the love didn't stop there - we were also mentioned in a ton of tweets from famous companies like LottieFiles, users & experts, who were kind enough to recommend us as a great tool for boosting brand conversion.

a LottieFiles’ tweet mentions Popupsmart’s get started button

We couldn't be more grateful for the support and are thrilled to see our hard work paying off.

Give us a follow on X!

We Could Not Resist TikTok Hype

We couldn't fight the temptation of creating TikTok content!

So, we shared 215 TikTok videos and gained 2,450 likes! 🎊

a screenshot of Popupsmart TikTok account showing the number of followers and following and the recent videos published

While it's not much compared to some of the Gen Z TikTok stars out there, we're proud of our humble beginnings, and we know that good content will eventually find its way into TikTokers' hearts.

So, if you want to see more of our (hopefully fun & informative) content, feel free to follow Popupsmart on TikTok!

We Were Impressed on Pinterest

We were overjoyed by our 1.68M impressions, 31.24K engagements, and 661.74K total audience on Pinterest!

We shared a wide range of our popup templates, email marketing examples, and much content that can inspire you!

Popupsmart Popup BuilderPopup DesignsFollow On

So grateful for all of the interest, and the best part is that we've got even cooler content on the way.

Get ready for some more fun, creative, and engaging Pinterest boards from us!

You Could Not Take Your Eyes Off These 3 Blogs

With the huge number of visitors coming to check out our content, it's clear that our focus on organic traffic paid off, and we're glad to see such engagement from our readers.

One of the highlights of the year was the success of our blog, which featured a number of popular articles, including:

These articles struck a chord with our audience, and we're glad they were able to provide valuable information and insights.

We can't wait to see what the future holds and to continue providing top-quality content for our readers.

The Most Used Popupsmart Micro Tool Award Goes to…

One of the standout successes of the past year has been our micro tool, the Cookie Consent Popup Creator solution.

Cookie Consent Popup Creator micro tool homepage

This handy and FREE tool lets users instantly add a cookie consent popup to their website, helping them comply with cookie laws.

It's no surprise that it was so popular - users loved it so much that we created an imaginary award for it, the "Most Used Micro Tool" award. (Okay, so it's not an actual award, but we like to think it should be!)

In all seriousness, we're thrilled to see such enthusiasm for the Popup Cookie Creator tool, and we're grateful to our users for their support.

The Fun Never Stopped, and It Won't Any Time Soon

At Popupsmart, the fun never stops, and we don't plan on slowing down anytime soon.

From quarterly meetings to exciting events, we've kept the good times rolling all year long.

popupsmart team together and celebrating birthdays

We celebrated our dear team members' birthdays and cherished the moments we got together during our meetings. 🥰

We Gathered All for Our Quarterly Meetings

Even if we work mostly remotely, we know how important it is for the whole team to connect and come together.

Popupsmart team in a meeting all together sitting around a desk

That's why we made sure to gather everyone for these special gatherings throughout the year.

Sponsorship of Networking at JavaScript Sessions

The Javascript session with Popupsmart showing the speaker and a desk, on the desk there is a mug with the logo of Popupsmart and a macbook

In addition to these internal events, we also sponsored various networking JavaScript Sessions, bringing together experts from around the industry to share their knowledge and insights.

We Were Pretty Happy on Fridays

And, of course, we made sure to inject some fun into every work week by celebrating happy hours on Fridays (and sometimes Mondays, Tuesdays, or Wednesdays 😉).

Popupsmart happy team sitting all together smilling at the camera

It's all about finding the right balance between work and play!

Thanks for sticking with us in 2023!

There's no doubt that even greater things are on the horizon, and we're grateful to have you by our side as we continue to grow and evolve.