· 13 min read

How to Remove Powered by Shopify- 3 Simple Steps

"Removing the 'Powered by Shopify' tagline is a simple yet impactful change for personalizing your Shopify store.

In this post, we'll guide you through the quick steps to eliminate this default tagline, helping you to brand your business uniquely.

If you are ready to start the process, let’s discover how to remove “powered by Shopify” one by one.

What Does “Powered by Shopify” Mean?

Powered by Shopify is a text or a link that shows that the platform is empowered by Shopify, the leading e-commerce platform.

This is generally located on the footer of Shopify websites.

If you are not delighted with the tagline on the footer, it is proper to remove it easily.

Why Does Shopify Add 'Powered by Shopify' to Their Themes?

a man wearing a Shopify sweatshirt sitting on a couch with a laptop

Understanding why Shopify includes the 'Powered by Shopify' branding in its themes is key to grasping the full context of this feature.

Here's why Shopify does this:

  • Brand Promotion: Increases Shopify's visibility and brand awareness.
  • Trust and Credibility: Adds trust for new stores, leveraging Shopify's reputable name.
  • Marketing Tactic: Part of Shopify's strategy is to remind users of the platform behind the store.
  • Acknowledgment: Credits Shopify for the e-commerce platform provided.

While helpful for new stores, established brands often remove it to highlight their unique identity.

How to Remove “Powered by Shopify” without Coding

No coding. Not much effort is needed.

Removing “Powered by Shopify” is divided into three steps and mentioned below.

By completing these three steps, you can have a store without any tagline on the footer.

Let’s start!

Step 1. Log into your Shopify account and choose Online Store.

It is free to start a store on Shopify for a trial.

You can find Online Store under Sales channels. Once you find it, click on it.

a focal point box highlighting online store under sales channel tab on Shopify Admin page

Step 2. Click three dots (...) on your current theme and “Edit default theme content” on the dropdown.

Clicking on the Online Store will automatically lead to the Themes.

When you click on the three dots, you can find Edit default theme content.

edit default theme content on Shopify theme on Shopify Admin page

Step 3. Search for “powered” on the bar and delete the “Powered by Shopify” tagline on the Links part.

There is a search bar on the Theme content page.

You can write “powered” to find the target place directly.

Next, on the "Links" part, you need to delete the second “Powered by Shopify" script.

By deleting the script, you are all set.

Theme Content page of Shopify powered search

You shouldn’t forget to click “Save” after you have made all the changes.

This is as straightforward as it is. It will take around five minutes of yours at most.

How to Remove “Powered by Shopify” on Code Editor

Alternatively, you can edit the code to remove the “Powered by Shopify” following the steps below.

Also, although you sometimes delete the tagline without coding, the tagline may still appear.

Then, you need to manually edit the code as follows.

P.S: Before editing the code, don’t forget to back up your source code in case you want to add “powered by Shopify” again.

Step 1. Log into your Shopify account and find the Online Store.

Simply create your free Shopify store and start trying.

“Online Store” is under the Sales Channel tab on the left sidebar.

a focal point box highlighting online store under sales channel tab on Shopify Admin page

Step 2. Choose “Themes” and “Edit Code” from the three dots (...) on the current theme.

The “Theme” is under the Online Store tab.

Then, you will see the current theme on the main screen; you should click the three dots on the current theme.

There, you will find the “Edit code” option.

Themes tab and edit code of the theme highlighted on Shopify Admin page

Step 3. On the Editor, write “footer.liquid” on the left search bar and click it.

On the left sidebar, there is a search bar where it writes “Search files.”

Once you write ‘footer.liquid’, you will choose the related part under the Sections tab.

Sections and searching footer liquid on the Theme Editor of Shopify

Step 4. Click the source code to find the “powered” tagline.

After you click the source code, press CTRL+F on Windows or Command+F on Mac to find the “powered” tagline.

Without clicking the source code editor, you cannot search the target tagline with your browser’s search.

Therefore, you should click the editor and search for the word “powered” within the editor.

Step 5. Find the tag and delete it.

You should find {{ powered_by_link }} and remove it.

There may be more than one tag based on your theme choice; it is better if you delete them.

Or you can decide where to show.

finding powered word on theme editor on Shopify

After deleting, click “Save” at the right top of your screen on your Editor.

That’s all!

Why Do People Need to Remove “Powered by Shopify”?

Powered by Shopify is an automatically added tagline on the website, so you cannot control your theme firsthand.

However, it is acceptable that many people prefer removing this tagline.

Here's why many choose to remove this tagline:

  • Brand Identity: A unique brand identity is crucial for stores where the website is the primary customer touchpoint. Removing the tagline helps in crafting a distinct and memorable brand image.
  • Professional Appearance: A custom, tagline-free site appears more professional and polished, making a strong first impression on visitors.
  • Design Aesthetics: The default tagline may clash with the site's design theme, disrupting the visual appeal and user experience.
  • Marketing Strategy Alignment: Tailoring every site element, including removing default taglines, aligns with a brand's marketing strategy, fostering a consistent and focused user experience.
  • Brand Ownership Perception: Eliminating the tagline can reduce confusion about brand ownership, reinforcing the store as an independent entity rather than a Shopify affiliate.

What to Consider While Removing “Powered by Shopify”?


Though you can easily remove “powered by Shopify,” there are some criteria that you need to take into consideration.

Keep these key considerations in mind:

  • Coding Knowledge for Theme Editor: If the initial method doesn't work, you must use the Theme Editor. This requires basic coding skills, so be prepared or seek assistance.
  • Backup Original Code: Always back up your store's original source code before making changes. This safety step is vital to revert to the original state.
  • Customize or Remove Completely: Decide whether to remove the tagline or replace it with custom text that better represents your brand.
  • Double-Check Your Website: After removing the tagline, thoroughly check your website to ensure the change has been successfully implemented.
  • Document Your Changes: Keep detailed notes of the changes you make. This will be invaluable if you need to locate and adjust the code again.

What to Put in Shopify Footer After Removing 'Powered by Shopify'

Once you've removed the 'Powered by Shopify' tagline from your store's footer, it's important to consider how to use this space to benefit your brand and customers effectively.

Here are some impactful elements you can include:

Element Description
Contact Information Email, Phone number, 'Contact Us' link
Social Media Links Links to social media channels
Newsletter Signup Subscription form for updates and offers
Links to Popular or New Products Showcase bestsellers or new arrivals
Customer Service Links FAQ, returns policy, shipping information
Trust Badges Certifications, awards, secure payment badges
Custom Message or Brand Tagline Impactful message or tagline

Also, you can explore “14+ Best Shopify Landing Page Examples” for landing page inspiration.

To Conclude

In conclusion, mastering how to remove the 'Powered by Shopify' tagline can significantly enhance your store's branding and user experience.

With the straightforward steps outlined in this post, you can make this customization confidently.

Removing or modifying this tagline should align with your brand's identity and strategy. If you want to make your Shopify store uniquely yours, you can apply these changes today!

Frequently Asked Questions

Let’s look at a few questions that might shape how you think about removing “powered by Shopify.”

Can I Add Back the "Powered by Shopify" Tagline After Removing It?

Yes, of course. You can use the system or Editor to make the changes. All you need to do is write “powered by Shopify” in the Theme Content, Links part. Or, you can simply add the related code to the Editor, and that’s all.

Should I Remove “Powered by Shopify” If I Change the Theme?

Yes, you should. If your theme is changed, many customization options can change, including the tagline, “powered by Shopify.” However, although the theme changes, the steps remain the same, and you can make the changes in a fast and proper way.

Will Removing “Powered by Shopify” Affect the Website Performance?

No. Powered by Shopify is a tagline that informs the visitors that the platform is supported by Shopify. Therefore, it will not affect your website performance if you remove it or not. Removing it is more about your brand and your strategies in general.

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In addition to learning how to remove “Powered by Shopify,” you can have a look at these articles to customize your Shopify store easily.