Do trust badges work?
According to a blog post about how to reduce online shopping cart abandonment, one of the studies by Actual Insights shows that 61% of shoppers will not complete a purchase if the security logos are missing.
In terms of conversion rate optimization, it seems 61% is a great rate. From this point of view, we can claim that security badges are in operation.
So, there is no doubt, the existence of trust badges has a positive impact on people's shopping decisions. Because consumers are quite aware of the importance of cybersecurity issues nowadays.
Also, a study conducted by Statista shows that concerns about payment security are one of the primary reasons for digital buyers to abandon their carts in the United States as of 2015. There is an undeniable impact of secure checkout badges on cart abandonment rates.
Put yourself in the shoes of an online shopper. Which one would you trust? The stores that have the security badge or the ones that don't? Undoubtedly you would consider social proof while shopping, too.
In that respect, I'll show you 3 ways of adding trust badges to your Shopify store to gain social proof and increase conversion rates.
How do I add trust badges to the Shopify footer?
1) Use Apps on Shopify
If you want to use Shopify trust badges as an effective sales method, it is available to create one via payment trust badges for sales conversion and social proof apps on Shopify.
Shopify is compatible with plugins and it provides you to install an app suitable for your budget and business plan. There are several trust badge apps for free. You can show them below the "add to cart" button. You can choose yours from the best trust badge apps for Shopify.
Trust badges apps are simple, easy to use, and they do not require any technical knowledge. However, they have limited options in terms of design and geolocation, which is not enough for a professional store. At the end of the day, they are not the only option.
2) Edit Footer Options on Shopify
Second, you can go to the theme editor and make changes on the footer section. Adding payment providers to your page is another effective method of having trust badges. In this way, customers can know how they pay you and take back in exceptional conditions. To edit footer options in Shopify, you need to follow these instructions:
- Go to the theme editor.
- Click Footer.
- Check the Show payment icons checkbox.
- Click Save.
However, according to Shopify's guide if you do not use a free theme from Shopify, and your theme does not include the option to enable payment icons in the footer, then this customization will not work for your theme.
3) Create Your Own Security Badge
The last option is the most technical of all. But there will be those who want to create their own trust badge. If you have photoshop skills, you can create your own security badge. Just make sure that you use a transparent background, so your design integrates with every website color.
To add your own security badge design for Shopify, go to Assets > Add a new asset section. And then copy your new image URL. Then you have to pass your URL code to the "URL" part above.
These are commonly used ways of adding trust badges to the Shopify store. If you are looking for alternative solutions, let's have a look at what we offer for you. Now I will tell you how you can create social proof with Popupsmart.
How to Create Social Proof Popups With Popupsmart?
Are you tired of struggling with a lot of codes and limited options on free apps? Then, we will have a no-code solution for your Shopify store: social proof popups. You can use social proof popups to:
- show product ratings
- include reviews
- reinforce customer trust
- create a social counter
- highlight individual testimonials
- show the number of subscribers
- display celebrity endorsements
Don't underestimate the power of reviews. People tend to follow reviews while shopping online and act accordingly.
Not only reviews but also displaying satisfaction guarantee, money-back guarantee, or security logos on your page will provide you to build customer trust. In that respect, social proof popups act as some sort of trust badges.
If you aim to reach satisfactory sales results with one tool, you are in the right place.
To explore the advanced features of our popups, you are free to register and start to create your first campaign. There is no need for prior technical knowledge for enjoying Popupsmart's ready-made templates.
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