Top 14 Funnel Builder Software to Grow Your Business

Funnel builder software can be a handy tool for sales and marketing purposes. It can help you create a sales funnel that converts your leads into customers more efficiently.

If you’re looking for the best funnel builder software to help grow your business, you’ve come to the right place. In this blog post, we will discuss some of the best available options today.

We’ll review the 14 funnel builders available with their features, pros and cons, pricing details, and ratings.

Let’s dive into them!

top 14 funnel builder software to grow your business

What is Funnel Builder Software & Why Do You Need It?

Funnel builder software is used to create an online sales funnel. A sales funnel is a system of capturing leads, nurturing them into customers, and then getting them to buy from you again.

These tools can be marketing automation that helps you create and manage your email campaigns. It enables you to create personalized, relevant, and engaging emails. It also enables you to manage the process of emailing customers.

For further information about the conversion funnel, check this out: What is a Conversion Funnel?

Why Should You Use Funnel Builder Software?

Funnel builder software is essential for any company that wants to improve its sales process. It’s one of the best ways to ensure that your sales and marketing efforts are working together to produce the most revenue possible, and it can be used in many different ways.

You should use funnel builder software in your business for many reasons. A funnel builder software will help you:

  • Create funnels based on events that happen on your site, such as clicking a link or submitting a form.

  • Track how many people went through each step of your funnel.

  • See which part of your funnel works best (and which parts need improvement.)

Top 14 Funnel Builder Software

Software  User Interface Ease of Use Free Plan/Trial Available
Click Funnels Practical Excellent Yes
Kajabi Great Fine Yes
Landingi Simple Great No
Practical Fine Yes
Get Response Practical Excellent Yes
Kartra Needs Improvement Good No
Keap Needs Improvement Fine No

We researched funnel builder software and listed 14 of them below. While reviewing their features, we included funnel builder tools' pros and cons, features, pricing details, and G2 ratings.

So you can find the one suitable for your business quickly by checking out these funnel builder tools now!

1. GetResponse

getresponse funnel builder software Being an email marketing tool, GetResponse offers a sales funnel builder feature. It can be used as a solution for ecommerce by online retailers. Its automated sales funnel creator helps you build landing pages and automate email campaigns. Also, you can recover abandoned orders and convert your customers.


  • It has basic reporting and web analytics features that can be useful for analyzing your marketing efforts.
  • Lead management features include marketing lead database, data quality management, lead nurturing and lead scoring and grading.
  • Building dynamic content, landing pages, and forms becomes much easier with this tool, thanks to its drag and drop feature.
  • It has a user-friendly user interface, and the dashboard is adaptable.


  • Funnel building can be a bit limited, and it needs to be improved.
  • Fonts are limited, and you cannot add your fonts. It would be better if there were more font options.
  • Customer segmentation process can be hard to use for beginners.
  • Customer support needs to be improved.

Pricing: It has a free forever plan with limited access. Other plans start from $15.58 per month. Pricing plans may differ depending on the number of your contacts.

G2 Rating: 4.2/5

Check out G2 reviews of GetResponse.


systemeio funnel builder software is an all-in-one marketing tool that offers many valuable features for different kinds of online businesses. It helps its users grow and scale their business by building sales funnels and sending automated emails to customers. Setting up a website and automating other parts of your campaigns are also practical.


  • You can create sales funnels based on proven templates and convert more.
  • Creating email campaigns and sending unlimited emails to your prospects is possible.
  • Affiliate program management allows you to create an affiliate program and automate payouts.
  • With the evergreen webinars feature, you can run webinars and reach out to your target audience.


  • The standard embed forms need to be optimized since their design is basic.
  • It would be better if page building and email marketing had more advanced options.
  • Onboarding process needs to be improved since newcomers might find it challenging to adapt to the platform.

Pricing: It has a free forever plan with a limited contacts option. The startup plan starts from $27 per month, and the webinar plan starts from $47 per month.

G2 Rating: 4.4/5

Check out G2 reviews of

3. Kartra

kartra funnel builder software Being an all-in-one business platform, Kartra is mostly used by online business owners. Kartra is a marketing funnel builder software that allows you to create automation based on your customers’ actions. It has lead management features such as a marketing lead database, segmentation, data quality management, automated alerts, and tasks that can be beneficial.


  • Email marketing features include building emails, personalizing emails, sending outbound emails, and automated email responses.
  • Pages you build in Kartra can be interconnected. Its multi-page funnel flow makes your job so much easier.
  • Lead tagging feature helps you to segment your prospects into subgroups.
  • It has pre-made marketing options that help you to increase your sales conversions.


  • The user interface and user experience need to be improved.
  • Checkout pages need optimization.
  • It can be a bit expensive if you want to try this tool out first.

Pricing: The starter plan starts from $99 per month and offers up to 2,500 leads. The silver plan starts from $199 per month and offers up to 12,500 leads.

G2 Rating: 3.9/5

Check out G2 reviews of Kartra.

4. ActiveCampaign

screenshot of activecampaign' homepage ActiveCampaign has tools for the sales funnel and offers campaign-building options to its users. Thanks to its web analytics and basic reporting solutions, you can analyze the outcome of your actions. Its email marketing solutions are practical and user-friendly as well.


  • Its sales engagement automation can be helpful in using customer data from sales and marketing efforts.
  • Lead scoring feature brings dynamic messages and alerts sales. Also, it has online behavior tracking and lead nurturing features.
  • It has an easy-to-use interface and offers understandable help documentation.
  • It keeps track of interactions with clients and potential leads, which can be helpful to convert more.


  • Customizing automation and forms can be difficult for beginner users.
  • Email templates and email builders need to be improved.
  • The plus plan might be expensive for some users, and the lite plan has limited access.

Pricing: The lite plan starts from $9 per month with limited access. The plus plan starts from $49 per month. Pricing details and features of different plans are divided into business types such as B2C, B2B, and ecommerce.

G2 Rating: 4.6/5

Check out ActiveCampaign’s G2 reviews.

5. ClickFunnels

clickfunnels' homepage ClickFunnels is among the most popular funnel builder software with many useful features. It offers ready-to-use templates and customization options as well. Also, it has easy-to-understand tutorials that can be helpful for users who are new to this area.

ClickFunnels integrates with Popupsmart as well, so you can build popups to increase your conversion rate.


  • It is an easy-to-use website and funnel builder platform that can be used by people who don’t have coding knowledge and experience.
  • It has growth features such as marketing tools, site analytics, SEO, and hosting features.
  • Sales automation features can be helpful while building a sales funnel.
  • Pre-made customizable designs make your job easier while building your business funnel.


  • It can be a little pricey for small businesses, and 14 days might not be enough if a company wants to try out the product first.
  • The design elements have to be improved since some errors occur.
  • Customer support of ClickFunnels needs to be improved since it takes a long time for them to answer.

Pricing: It offers a 14-day free trial. You can contact the sales team for pricing details.

G2 Rating: 4.7/5

Check out G2 reviews of ClickFunnels. for further information.

6. HubSpot

screenshot of hubspot sales hub page HubSpot’s Sales Hub solution can also be used for funnel building. As a sales CRM, it is a useful tool to step up your sales funnel game. It has sales engagement tools and robust sales analytics for businesses as well. Its funnel reports help you monitor conversion rates and analyze them, improving the outcome of your sales funnel.


  • Sales force automation features include contact, account management, and task and activity management options.
  • Its marketing automation offers solutions such as email marketing, campaign management, marketing ROI analytics, and lead management, which can help improve your marketing efforts.
  • Reporting and analytics features have dashboards and forecasting parts that can be helpful while monitoring your data.
  • It is an easy-to-use funnel builder tool with an intuitive user interface.


  • While importing your contacts, errors such as repetition might occur if there is an existing contact.
  • It does not use time as a data point; it only uses dates which can be a con for some users.
  • The professional plan might be expensive for small businesses.

Pricing: It has a free-to-use plan. The starter plan starts from $45 per month, and the professional plan starts from $450 per month.

G2 Rating: 4.4/5

Check out G2 reviews of HubSpot Sales Hub.

7. Thrive Themes

thrivethemes homepage Thrive Themes offers WordPress templates and plugins for beginners without coding and design experience. In addition, it has many solutions that can help build sales funnels.


  • It has customization options such as one-click color customization. Also, you can create any page you want using blocks and optimize them.
  • It allows users to build funnels with landing page sets quickly. For example, you can create upsell, confirmation, thank you, and download pages using the landing page sets.
  • Its ready-to-use templates are optimized for mobile devices, which allows you to convert more.
  • The help desk is beneficial and informative.


  • It is not GDPR compliant and can be challenging to customize.
  • Some issues might occur while integrating this tool with other platforms.
  • It might be a bit pricey for beginners and small business owners.
  • It would be better if there were more templates for different websites.

Pricing: The Thrive Suite quarterly plan starts from $99, and the yearly plan starts from $299.

G2 Rating: 4.1/5

Check out G2 reviews of Thrive Themes.

8. Keap

keap homepage Keap is one of the best funnel builder software you can use for your business. It is an all-in-one CRM and marketing automation platform that can help you grow your business.


  • Its basic reporting and analytics feature helps you analyze your business to improve it.
  • Email marketing solutions include building and personalizing emails, sending outbound emails, and automated email responses.
  • It has a drag and drop sales pipeline, which is user-friendly and easy to adapt. It helps users to close more sales and increase conversions.
  • Keap’s customizable dashboard makes managing your leads so much easier. Also, it allows you to segment your customers.


  • Creating a campaign and setting up the tool might initially seem a bit complex.
  • The interface of Keap can be overwhelming for beginners.
  • It would be better if the email templates were more flexible.

Pricing: The pro plan starts from $129 per month and offers 1500 contacts and two users. The max plan starts from $199 per month and includes 2500 contacts and three users.

G2 Rating: 4.2/5

Check out G2 reviews of Keap.

9. Leadpages

leadpages homepage Leadpages offers lead generation solutions to build business funnels. It makes publishing a website and creating landing pages practical with its functional features. In addition, Leadpages’ fast page load speed allows you to improve user experience as well.


  • Leadpages has a drag and drop interface that is highly customizable and easy to use.
  • It has automatic saving and duplicate & edit features, which can be helpful while building a landing page.
  • Lead backup, lead notifications, and lead routing are valuable features to collect leads and grow your business.
  • It offers mobile responsive and SEO-friendly pages.


  • It would be great to have search bar widgets and specialized page options.
  • It does not integrate with some platforms seamlessly.
  • Its ready-to-use templates need to be improved.

Pricing: The standard plan starts from $37 per month and can be used on one site. The pro plan starts from $74 per month and can be used on three different sites.

G2 Rating: 4.1/5

Check out G2 reviews of Leadpages.

10. Landingi

landingi homepage Landingi is an easy-to-use funnel builder tool that can be suitable for any type of business. It helps boost your sales, automate the sales process and identify areas with errors with sales funnel solutions.


  • Landingi offers more than 300 landing page templates you can use on your website. Also, templates are categorized into different industries.
  • It integrates with many platforms, including HubSpot, Salesforce, Sendinblue, and Mailchimp.
  • It has an intuitive user interface and can be used by complete beginners easily.
  • Landingi has a drag and drop feature that allows you to build your landing pages quickly.


  • It would be better if the landing pages were more flexible to organize.
  • Managing files can be overwhelming for some users.
  • Customer support needs to be improved since getting a response takes so much time.

Pricing: The Create plan starts from $65 per month and is suitable for business owners and small businesses. The Automate plan starts from $89 per month and can be used by marketing professionals.

G2 Rating: 4.4/5

Check out G2 reviews of Landingi.

11. Instapage

instapage homepage Instapage is a landing page and funnel builder that aims to increase sales conversions. It has many template layouts that you can choose from according to different industries and use cases.


  • It has a visual on-page collaboration feature that helps team members and clients to collaborate in real-time. It makes the design review process more efficient.
  • Widgets help users to add layers quickly.
  • Instapage has a form builder tool that makes reaching out to the target audience easier.
  • It is GDPR compliant and offers fast page loading to its users.


  • Insights about how specific pages perform need to be more accurate and detailed.
  • Mobile version needs to be improved since editing and adding some parts can be tricky.
  • It is an expensive tool if you want to try it out first.

Pricing: The Building plan starts from $199 per month. For the custom plan’s pricing details, you can contact the sales team.

G2 Rating: 4.3/5

Check out G2 reviews of Instapage.

12. EngageBay

engagebay homepage EngageBay is an all-in-one sales, marketing, and support software that can be used to build funnels. It offers many different solutions that can be used to achieve growth and increase sales conversions. If you wonder how to build a funnel for free, EngageBay can be a great option since it has a free plan.


  • Its marketing automation includes key features such as email sequences, website analytics, forms, and landing pages.
  • CRM and sales bay features help users organize email contacts and track their sales performance. In addition, it has appointment scheduling, sales automation, and deal management features.
  • Help desk software solution of EngageBay allows users to help their customers professionally.
  • Thanks to its live chat software solution, instant support, and personalized responses become possible.


  • Their help documentation and video tutorials should be improved.
  • Lists cannot be arranged in alphabetical order and must be optimized.
  • Email templates can be enriched.

Pricing: It has a free-to-use plan that includes 500 contacts. The basic plan starts from $11.99 per month and is suitable for businesses with 1,000 contacts.

G2 Rating: 4.6/5

Check out G2 reviews of EngageBay.

13. Kajabi

kajabi homepage Kajabi is a funnel builder software that includes many different solutions for improving a business. It improves the online presence of a brand and aims to increase sales conversions. Kajabi’s products are categorized into “create, grow and manage,” which are the main steps to growing a business.


  • Using Kajabi, you can create a website that integrates with marketing platforms to increase sales.
  • It offers many ready-to-use themes which are highly customizable. Moreover, the themes can be integrated with their website builder quickly.
  • Pipeline feature offers pre-written copy that you can fill according to your business needs.


  • Optimizing email sequences might be restrictive.
  • Community section can be improved since it is crucial to interact with other users.
  • Website timeout can be considered negligible, making users refresh the content.

Pricing: It has a 14-day free trial option. The basic plan starts from $149 per month. The Growth Plan that offers up to 25,000 contacts starts from $199 per month.

G2 Rating: 4.5/5

Check out G2 reviews of Kajabi.

14. ZenDesk Sell

zendesk sell homepage ZenDesk Sell offers solutions for service and sales that can improve your business. It can be used by small and medium businesses and startups for different use cases. ZenDesk Sell’s sales CRM helps business owners increase their productivity and keep their pipeline visibility.


  • Email integration feature helps users sync their email to increase productivity, thanks to alerts, email templates, and automatic tracking options.
  • Sales engagement tools allow you to create targeted prospect lists and generate leads.
  • Reporting and analytics solutions offer pipeline visibility features. You can forecast revenue growth accurately and optimize your sales methods.
  • Thanks to pipeline analysis and advanced analytics, you can get better insight into sales metrics.


  • Some set fields cannot be deleted or edited.
  • It might not be used effectively on mobile devices.
  • It does not allow you to add another user to a lead to work together.
  • Customer support needs to be improved since it might be challenging to reach out to the support team.

Pricing: It has a free trial option. The team plan starts from $19 per month. The growth plan starts from $49 per month.

G2 Rating: 4.2/5

Check out G2 reviews of ZenDesk Sell.

In Conclusion…

We hope you liked reading about this list of funnel builder software! You can’t go wrong with these funnel builders if you want to increase your sales conversions. Each has its benefits and strengths, along with different solutions.

Also, consider the other products they offer, how intuitive they are, and how affordable they will be to your business. Don’t be shy and share which one you like using most! Don’t forget to tell us your recommendations in the comments section below.

Frequently Asked Questions

What is a funnel, and how does it work?

A funnel is a website design that helps you collect leads and convert them into customers. It’s also a lead-generation tool. It is related to the steps you take to get people from one place to another to convert more.

It works by guiding your potential clients through a series of steps to accomplish their goals. You can use funnels to guide your visitors through the steps of buying something, signing up for a newsletter, or receiving an informational product.

Which funnel builder is best?

ClickFunnels, Leadpages, and EngageBay are among the best sales funnel builder software you can use to grow your business. There are many tools available to help you build an effective sales funnel. The right tool will depend on your site type, the number of visitors you get, and your budget.

In this article, we put together a list of funnel builder software. You can choose the best one that can work for your business by reading their pros and cons and what they offer for businesses.

What are the four stages of the sales funnel?

The sales funnel is a great way to visualize how you can improve your marketing and sales processes. It has four stages which are:

1) Awareness: This is where you get people’s attention and make them aware of your brand. You may do this by advertising or using social media to share content that piques people’s interest.

2) Interest: Once you’ve got people’s attention, you need to keep it. In the interest stage, you build relationships with potential customers by providing them with valuable information. Then, you can continue to engage with them on social media to grab their attention.

3) Desire: Now that your visitors are interested in your brand, they’ll want to know what it offers before making a decision. At this stage, you must provide detailed information about your products or services to support the desire.

4) Action: The fourth and final stage of the sales funnel is action or conversion, which happens when someone purchases a product or a service through your website or store!

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