25 min read

15 Cutting-Edge AI SEO Tools: AI Revolution in SEO

AI SEO tools: the ultimate solution to elevate your website’s visibility in today's digital world, where success hinges on digital supremacy.

By leveraging intelligent algorithms and data-driven analytics, these tools provide invaluable insights into keyword research, content optimization, and performance tracking.

They seamlessly integrate technology and strategy, enabling businesses to refine their online presence with maximum efficiency.

Are you ready to embark on an exciting journey towards SEO excellence? Let's dive in together and uncover the incredible potential of AI SEO tools!

What is AI-Based SEO?

AI-based SEO refers to the use of artificial intelligence technologies to improve search engine optimization.

It involves leveraging AI algorithms to automate tasks like keyword research, content creation, on-page optimization, and data analysis.

AI can analyze data, understand user intent, optimize web pages, and provide valuable insights for SEO strategies.

Ultimately, AI-based SEO aims to enhance search engine visibility and drive organic traffic to websites.

15 Best AI SEO Tools to Elevate your Online Presence

Now, let’s unleash the power of over 15 exceptional AI-driven SEO tools meticulously curated to elevate your online presence and optimize your website's performance like never before.

1. OutRanking

Outranking is a comprehensive content optimization tool that utilizes powerful AI features to help users improve their content's visibility, search engine rankings, and overall SEO success.

Outranking’s homepage with the headline in the center followed by a short piece of text and two buttons as “Signup” and “Book a Demo” with a product preview window below

Top Features:

  • AI-Assisted Writing: Uses AI to generate and enhance content, providing suggestions.
  • SEO Content Editor: Optimizes content for search engines, boosting visibility and ranking.
  • SEO Content Strategy: Guides content creation and structure for SEO success.
  • Content Optimization: Suggests improvements for keyword usage, readability, and formatting.
  • Content Briefs: Gathers information for high-quality content aligned with goals and target audience.
  • Keywords Clustering: Groups related keywords to understand relationships and optimize content.


  • Solo: $7 for the first month and $69 starting from the next month.
  • Pro: $129 per month.
  • Company: $249 per month.
  • Custom: Outranking offers a custom plan for businesses with high content needs. The pricing for this plan would be tailored to the specific requirements and volume of content needed by the business.

Capterra Rating: 4.6 ⭐️

2. Alli AI

Alli AI is a website optimization platform designed to enhance the performance and effectiveness of websites.

With a range of AI features and capabilities, Alli AI enables users to optimize their websites for better search engine rankings.

Alli AI’s homepage with the headline in the center followed by a piece of text and “Start a Free Trial” button with some brand names and logos below

Top Features:

  • Bulk OnPage Optimization: Create site-wide optimization rules and deploy code changes to individual pages with one click.
  • Live Editor: Edit and optimize text, content, and code directly on the page in your browser and instantly deploy updates.
  • AI-Automated Interlinks: Automatically implement interlinks to provide visitors with instant access to additional relevant information.
  • Self-Optimizer for Traffic ROI: Generate sitewide page titles with real-time focus keyword A/B testing to maximize traffic profitability.
  • Site Speed Optimizer: Optimize website speed and performance for faster loading times and improved user experience.
  • Schema Markup: Implement structured data using schema markup to enhance search engine understanding of your website's content.


  • Consultant: It costs $249 per month and includes 10 sites and 10 team members. You get 1,000 keywords and 2,500 pages.
  • Agency: The Agency plan is priced at $499 per month. It includes 25 sites and 25 team members. You get 2,500 keywords and 7,500 pages.
  • Enterprise: The Enterprise plan costs $999 per month. It offers unlimited sites and unlimited team members. You get 10,000 keywords and 25,000 pages.

Capterra Rating: 4.3 ⭐️

3. Semrush

Semrush is a comprehensive online marketing platform that offers tools and features for SEO, social media management, PPC advertising, content marketing, competitor analysis, and more.

It helps businesses improve their online presence and optimize their digital marketing strategies.

Semrush’s homepage with the headline in the center followed by a search field with “Start now” button followed by brand name and logos below

Top Features:

  • ContentShake AI: Find content ideas, create quality content, and optimize your content.
  • On-page SEO: Get ideas to improve your site's health and SEO performance.
  • Competitor Analysis: Increase website traffic and performance by analyzing competitors' strategies.
  • Content Marketing: Develop a content strategy using data-driven solutions.
  • Local SEO: Optimize your site for local searches to attract more customers in your area.
  • Rank Tracking: Track daily changes in your target keywords and location.


  • Pro: The Pro plan is $129.95/month and is ideal for beginners and small teams. It offers 5 projects, 500 keywords, and 10,000 results per report.
  • Guru: The Guru plan is $249.95/month and is suitable for agencies and mid-size businesses. It includes all Pro plan features, plus more benefits.
  • Business: The Business plan is $499.95/month and is designed for large agencies and enterprises. It includes all Guru plan features with additional enhancements.

Capterra Rating: 4.7 ⭐️

4. Surfer SEO

Surfer SEO is a comprehensive content optimization tool that offers AI features and helps businesses improve their online presence.

It offers a wide range of features and capabilities to enhance content quality and search engine rankings.

Surfer’s homepage with the headline in the center followed by a “Start now” button and a product preview window below

Top Features:

  • AI Writing Assistant: Create content letting AI do the research, writing, and optimization.
  • Built-in Outline Builder: Provides a detailed outline, suggesting headings and questions to ensure your article is well-structured.
  • Multiple Language Optimization: You can write and optimize your content in any language, expanding your reach to a global audience.
  • Real-time Metrics: Get access to real-time metrics on structure, word count, NLP-ready keywords, and image optimization to optimize your content.
  • Ensure Authenticity and Avoid Penalties: Includes plagiarism checking tools to verify the authenticity of your content to avoid penalties and maintain a professional relationship with clients.
  • Topic Clusters and Content Strategy: Discover relevant topic clusters, providing you with inspiration and ideas. Assess search intent, monthly search volume, and keyword difficulty.
  • Content Creation: You can craft well-researched, high-quality content that resonates with your audience and receives recognition from search engines.


  • Essential Plan: $69/month (billed annually). Includes 180 content editor credits/year and 2 organization seats.
  • Advanced Plan: $149/month (billed annually). Recommended for experts and mid-sized teams. Includes 540 content editor credits/year and up to 5 organization seats.
  • Max Plan: $249/month (billed annually). Suitable for agencies and larger teams. Includes 1080 content editor credits/year, up to 10 organization seats, and all available add-ons.
  • Enterprise Plan: Customized for large agencies and enterprises. Contact Surfer SEO for pricing. Offers scalable solutions for larger organizations.

Capterra Rating: 4.9 ⭐️

5. Frase

Frase is a software designed for content writing that assists in recognizing and organizing content possibilities using search outcomes.

This tool enables users to strategize their content and enhance it for search engine optimization (SEO). Additionally, Frase incorporates an integrated AI writing feature that can create unique content on your behalf.

Frase’s homepage with the headline in the center followed by a green “Get Started” button with the product interface below with explanatory texts

Top Features:

  • Frase Answer Engine: Frase's Answer Engine is an AI-based chatbot that analyzes and learns from your website's content. It generates a comprehensive knowledge base to effectively answer user queries.
  • Easy Setup: Setting up the Frase Answer Assistant on any website is a straightforward process.
  • SEO Optimized Content: Helps users create content that is optimized for search engines by leveraging top search results and incorporating SEO best practices.
  • Natural Readability: The content generated by Frase reads relatively naturally, ensuring a seamless experience for readers.
  • Structuring and Researching Content: Serves as a valuable tool for structuring and researching content, enabling users to organize their ideas and topics effectively.
  • AI-Generated Content Briefs: Includes an AI writing feature that generates briefs for creating unique and original content.


  • Solo: $14.99/month, and includes 1 user seat, write and optimize up to 4 articles/month.
  • Basic: $44.99/month, and includes 1 user seat, write and optimize up to 30 articles/month.
  • Team: $114.99/month, and includes 3 user seats; add extra seats for $25/month per user. Write and optimize unlimited articles.

Capterra Rating: 4.8 ⭐️

6. Diib

Diib is a comprehensive digital marketing tool that helps businesses improve their online presence.

With expertise in SEO, digital marketing, and various platforms, Diib assists businesses in growing faster online by providing actionable recommendations.

Diib’s homepage with the headline in the center followed by a search bar with “Next” button, and below there is a customer testimonial

Top Features:

  • Keyword Research and SEO Optimization: Find new keyword opportunities, improve SEO, and get content ideas.
  • Social Media Insights: Understand audience engagement, optimize posting times, and manage social media calendars.
  • Website Benchmarking: Compare performance with similar sites, and track metrics like bounce rate and return visitors.
  • Website Monitoring: Automate monitoring, detect issues, track speed, security, rankings, and competitor activity.
  • Daily Health Score: Get a comprehensive daily assessment of website performance, including growth, user experience, and more.
  • The Answer Engine: Creates custom growth objectives and alerts to improve SEO.


There is a free self-service plan available with limited features.

A Pro subscription plan that provides unlimited access to its growth tools costs $7.99 per month.

However, it's important to note that the subscription renews at a higher price of $44.99 per month.

Capterra Rating: 4.8 ⭐️

7. SE Ranking

SE Ranking is an SEO software platform that provides a suite of tools and features to help users improve their website's visibility and performance in search engine results.

SE Ranking’s homepage with the headline in the center followed by “Start free trial” and “View demo account” buttons, and below there are brand logos

Top Features:

  • AI Writer: Creates well-optimized, engaging, and targeted texts.
  • Backlink Checker and Monitor: Offers tools to analyze and monitor backlinks pointing to a website. Users can identify and evaluate their backlink profile, assess the quality and quantity of backlinks, and monitor any changes or updates in their backlink profile over time.
  • Competitive Research: Provides competitive research capabilities, allowing users to analyze their competitors' websites.
  • Website Audit and On-page SEO Checker: Offers a website audit feature that scans a website for various SEO issues, such as broken links, duplicate content, meta-tag optimization, and more.
  • Content Marketing and Content Editor: Includes tools for content marketing and editing. Users can research relevant keywords, plan and manage their content strategy, and optimize their content for SEO.
  • Reporting and Agency Pack: Provides robust reporting capabilities, allowing users to generate comprehensive SEO reports for themselves or their clients.


  • Essential: $39/month for freelancers and beginners. Provides essential SEO tools to monitor website performance and rankings.
  • Pro: $89/month, popular for small agencies and teams. Offers comprehensive SEO tools for keyword rankings, backlink analysis, competitive research, website auditing, and more.
  • Business: $189/month for mid-size agencies and businesses. Includes Pro plan features, plus enhanced reporting, white-label reports, client management tools, and collaboration features.

Capterra Rating: 4.7 ⭐️

8. CanIRank

CanIRank is an SEO software that helps businesses improve their search engine rankings.

It aims to assist users in achieving higher search engine visibility and attracting more organic traffic to their websites.

Can I Rank’s homepage with the headline followed by a short piece of text and 3 product features, and an orange “Try it for FREE” button

Top Features:

  • AI Recommendations: Provides AI-powered specific action recommendations on SEO.
  • Actionable SEO Plans: Offers customized action plans to bridge the gap between a client's site and top-ranking websites.
  • Keyword Research: Provides valuable information on competitor targeting, related phrases, search volume, ad value, and ranking difficulty.
  • Ranking Probability and ROI Score: Unique ranking probability feature calculates the likelihood of achieving top rankings for specific keywords, while the ROI Score helps find the right balance between ranking difficulty and keyword value for optimal results.
  • Comprehensive Data Analysis: Saves time by collecting data from multiple SEO tools, including SERP analysis, rank tracking, and monitoring changes in rankings, competitors, and link opportunities.
  • SEO Knowledge Base: Connects users to a constantly updated SEO knowledge base, ensuring users stay informed and improve their SEO skills.


  • Free: The free plan provides basic access to CanIRank's features, including limited website support, a total of 5 keyword reports, 5 SEO reports, and limited content ideas.
  • DIY Individual: For $49 per month, this plan allows usage for 1 website.
  • DIY Pro: Priced at $79 per month, the DIY Pro plan extends support to 7 websites.
  • DIY Agency: Designed for larger-scale operations, the DIY Agency plan costs $299 per month and supports up to 25 websites.

All paid plans come with a 7-day free trial, allowing users to explore the additional features and benefits before committing to a subscription.

Capterra Rating: 4.7 ⭐️

9. Jasper

Jasper is an advanced AI platform that combines the power of the best AI models, including OpenAI's GPT-4 and Google's models, with recent search data, brand voice customization, and optimization tools like SEO.

With Jasper, users can have human-like conversations, integrate AI into their own platforms, generate visuals, and streamline content creation and marketing campaigns.

Jasper’s homepage with some brand voice options and the headline below followed by “Try Jasper Free” and “Request Demo” buttons

Top Features:

  • Jasper AI Engine: Jasper utilizes a combination of the best AI models available, including OpenAI's GPT-4, Anthropic, and Google's models. It infuses these outputs with recent search data, your brand voice, and optimization tools like SEO and grammar.
  • Jasper API: With the Jasper API, you can integrate the power of generative AI directly into your own platform.
  • Chat: Jasper's chat feature enables human-like conversations with a chatbot. It can assist you with tasks, conduct quick research, and provide answers to your questions.
  • Browser Extension: By adding the Jasper Chrome extension, you can have your AI assistant with you wherever you work online.
  • Art: Jasper's AI capabilities extend to generating art and images within seconds.
  • Business Features: Jasper offers a range of features specifically designed to meet the needs of businesses. These features include a template library with AI trained in various skills, language translation capabilities, brand voice customization, campaign creation, and collaboration tools.


  • Creator plan: $49/month, suitable for freelancers, marketers, and entrepreneurs automating daily work with Generative AI.
  • Teams plan: $125/month, unlimited AI-generated words, SEO mode, multiple brand voices.
  • Business plan: Contact sales for pricing. Secure, scalable, customizable AI platform for larger organizations, with unlimited features, custom templates, dedicated success manager, etc.

Capterra Rating: 4.8 ⭐️

10. Pro Rank Tracker

Pro Rank Tracker (PRT) is a web-based rank-tracking tool with a highly accurate algorithm that provides up-to-date SEO ranking information for websites.

It simplifies the process of monitoring rankings, analyzing data, and generating detailed reports, making it an essential tool for SEO professionals and website owners.

Pro Rank Tracker’s homepage with the headline in the center followed by a piece of text and “Start for FREE” button below

Top Features:

  • Smart Algorithm: PRT delivers up-to-date results on website rankings.
  • Daily Updates, Plus Updates on Demand: Automatically checks the ranking of your tracked terms every day. Additionally, you have the flexibility to perform additional updates whenever you need them.
  • Web-Based Tracking for Ease of Use: As a cloud-based service, it is accessible from anywhere with an internet connection.
  • Multi-Lingual Support: Offers a professional interface and reporting in multiple languages.
  • Smart Keyword Suggestion Suggests additional keyword ideas based on your current tracked terms.
  • Local & Mobile Tracking: Covers various aspects of rank tracking, including organic desktop and mobile results on Google sites.


The pricing starts with a free trial that allows tracking 100 terms with all premium features enabled for 30 days.

The Starter plan starts at $13.5 per month, the Pro plan starts at $89 per month for SEO professionals, and the Agency plan starts at $180 per month, offering larger term quotas, agency-grade features, and additional support from the PRT team.

Capterra Rating: 4.7 ⭐️

11. Scalenut

Scalenut is a platform that offers a range of features to assist with content planning, research, creation, optimization, and organization.

It leverages artificial intelligence to automate various aspects of content creation, including generating blogs and marketing copies.

Scalenut’s homepage with the headline on the left followed by “Try For Free” button and a video preview next to it; below, there are brand logos

Top Features:

  • Content Clustering: Allows you to create content clusters that establish your expertise on specific topics.
  • Actionable Insights: Provides valuable insights derived from research.
  • AI-Powered SEO: Tools like Cruise Mode, AI-SEO Editor, and 40+ AI commands.
  • SEO Success: Scalenut's AI-driven content optimization feature ensures your content is optimized for search engines. It analyzes your content, provides suggestions for improvements, and helps you increase your chances of ranking higher in search results.
  • Cruise Mode: Allows you to automate content creation tasks.
  • NLP Analysis: Utilizes natural language processing to analyze and understand text.


  • Essential: $39/mo - For individual creators and consultants. Includes 100,000 AI Words, SEO article creation (5 articles/mo), AI templates, and more.
  • Growth: $79/mo - Ideal for startups and growing businesses. Includes everything in Essential, plus unlimited AI Words, more SEO articles (30 articles/mo), keyword cluster building, page audit and optimization (30 pages/mo), and so on.
  • Pro: $149/mo - Designed for large teams, businesses, and agencies. Includes all features in Growth, with higher usage limits and additional capabilities.

Capterra Rating: 4.8 ⭐️

12. PageSpeed Insights

PageSpeed Insights is a tool developed by Google that analyzes the performance and user experience of web pages.

It provides valuable information and suggestions for improving the speed and usability of a website on both mobile and desktop devices.

PageSpeed Insight’s homepage with a search bar and “Analyze” button; there is a short piece of text and an illustration about analyzing below

Top Features:

  • Performance Score: Provides an overall performance score for web pages, indicating the quality of performance.
  • Metrics: Presents specific performance metrics such as First Contentful Paint, Largest Contentful Paint, Speed Index, and so on.
  • Lab Data and Field Data: Utilizes both lab data and field data to provide a comprehensive performance analysis.
  • Real-User Experience Data: Incorporates real-user experience data from the Chrome User Experience Report (CrUX) dataset, capturing metrics like First Contentful Paint, First Input Delay, etc.
  • Core Web Vitals: Assesses the Core Web Vitals metrics, including First Input Delay, Largest Contentful Paint, and Cumulative Layout Shift. Passes the assessment if the metrics meet certain thresholds.
  • Lab Diagnostics and Audits: Uses Lighthouse to conduct lab diagnostics across multiple categories (Performance, Accessibility, Best Practices, and SEO) and provides audits with recommendations for improving the user experience.

Pricing: It’s free! By default, you can make up to 400 queries every 100 seconds or 25,000 a day.

13. SEO.ai

SEO.ai is an AI-powered SEO platform that optimizes content for search engines and human readers.

It enhances content visibility, boosts search engine rankings, and improves overall SEO performance.

SEO.AI’s homepage with the headline in the center followed by “Try it now for FREE” button, and below there is a product preview window

Top Features:

  • Long-Form Content Optimization: Offers AI-optimized long-form content that caters to both human readers and search engine algorithms.
  • Rich Formatting Options: Users can benefit from articles filled with bullets, highlights, quotes, and different heading styles, enhancing the visual appeal and readability of the content.
  • AI-Powered Keyword Research: Helps identify relevant keywords based on audience goals.
  • Competitor Keyword Analysis: Users can uncover the keywords targeted by their competitors.
  • Proprietary Scoring Algorithms: With access to advanced scoring algorithms based on a vast amount of data points, SEO.ai provides suggestions and insights supported by data.
  • Real-time SERP Analysis: Allows users to explore Google algorithm signals and identify hidden content gaps.


There is a 7-day free trial if you want to try it out first.

The Basic plan costs $49/month, including 5 auto-generated articles, 40 SEO Score audits, unlimited AI-written words, and so on.

The Plus plan costs $99/month, including 25 auto-generated articles, 100 SEO Score audits, AI-powered keyword research, and unlimited AI-written words.

Trustpilot Rating: 3.8 ⭐️

14. RankIQ

RankIQ is a specialized SEO toolset for bloggers and businesses, offering AI content optimization guidance and a curated keyword library.

It helps users create perfectly optimized blog content in less time with AI.

Rankiq’s homepage with the headline on top followed by a piece of introductory text and a video preview

Top Features:

  • Hand-Picked Keyword Library: Access to a curated collection of keywords for major blog niches with low competition and high traffic potential.
  • SEO Content Briefs: Identify the topics recommended by Google's ranking algorithm.
  • Content Optimizer's Writing Assistant: Receive AI suggestions on what to add to your blog post for a first-page Google ranking.
  • Optimization of Old Posts: Easily optimize underperforming posts.
  • Efficient Title Creation: Utilize a top 30 SERP analysis to generate SEO-optimized titles based on keywords that have proven to deliver high CTRs.

Pricing: You can get started for $49/month.

Capterra Rating: 4.9 ⭐️

15. Keyword Insights AI

Keyword Insight AI is an artificial intelligence-powered tool that helps optimize keyword strategies and content targeting by providing insights such as content gaps, search intent, and internal linking opportunities

KeywordInsights AI’s homepage with the headline on the left filled by a piece of text and a yellow “Get 750 Credits for $1” button and on the right, there is the product interface window

Top Features:

  • Content Gap Identification: Identify gaps in your content by identifying keyword clusters with no ranking or ranking URL.
  • Topical Cluster Building: Build topical clusters using the hub and spoke report, which suggests the main keyword each page should target and other keywords that can be targeted.
  • Keyword Cannibalization Identification: Understand which pages should be merged or separated to address keyword cannibalization issues using the clustering report.
  • True Search Intent Identification: Predict the true search intent behind keywords with the context report.
  • Internal Linking Opportunities: Identify keyword groups that can be internally linked by combining the clustering report with URL data.
  • AI-Assisted Content Briefs: Get clear recommendations on the main keyword each page should target and other keywords it can target using the report, aided by AI assistance.


  • Basic: $49/month, 6,000 credits, up to 6,000 keywords, public API, 3 users, and more.
  • Professional: $99/month, 15,000 credits, up to 15,000 keywords, public API, 5 users, and more.
  • Premium: $299/month, 45,000 credits, up to 45,000 keywords, public API, 10 users, and more.
  • Agency: $599/month, 100,000 credits, up to 100,000 keywords, up to 1,000 content briefs, up to 90,000 searches, public API, 30 users, and more.

Truspilot Rating: 4.3

Before You Leave…

In a nutshell, AI SEO tools are game-changers for improving search engine optimization. With their smart algorithms and machine learning, these tools offer valuable insights and help businesses boost their online presence.

So why not leverage the power of AI and supercharge your SEO efforts?

It's time to unlock new opportunities and watch your website soar to new heights!

Frequently Asked Questions

1. Are AI SEO Tools more Expensive than Traditional SEO Tools?

AI SEO tools generally tend to be more expensive than traditional SEO tools due to their advanced technology and capabilities.

While traditional tools may be more affordable, AI tools leverage machine learning and natural language processing to automate tasks, provide accurate insights, and offer sophisticated features, which can justify the higher cost for those seeking advanced SEO solutions.

2. How does AI Affect SEO strategies?

AI has transformed SEO strategies by influencing search engine algorithms, personalizing user experiences, and automating content generation and optimization.

SEO professionals must adapt to these changes by creating relevant, high-quality content, optimizing for user intent, and staying up to date with evolving AI-powered technologies.

3. How can AI SEO Tools Help me Improve my Organic Performance?

AI SEO tools leverage data analysis, automation, and machine learning to provide keyword insights, optimize content, and improve website technical aspects, leading to enhanced organic performance and search engine visibility.

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