Make Your Google Ads More Effective with URL Browsing Targeting

Let's say you are running a Google Ads campaign to promote your new online store that sells handmade jewelry. But you notice that some of them are leaving without making a purchase or signing up for your newsletter.

As an e-commerce owner, you want to capture their attention and entice them to stay longer on your site, so you decide to create a popup that offers them a discount code or a free gift with purchase.

However, you don't want to show the same popup to every visitor, as some of them may have come to your site through other channels or may have already made a purchase before. To make your popup more targeted and relevant, you decide to use the UTM tracking URL you created for your Google Ads campaign.

Yes, that’s perfectly possible with Popupsmart.

Now let’s see how to target visitors coming from your Google Ads in a few clicks:

Step 1: Log in to your Popupsmart account (sign up now for free!😉), and create a campaign easily using our ready-to-convert templates.

Step 2: On the popup builder screen, navigate to the “Segment” section and click “Edit”. (You can click the two circular arrows to see all predefined segments or create one from scratch in “My Segment.”)

Step 3: Now we will add URL Browsing targeting by clicking “Add audience targeting” under Audience.

Step 4: Click “Target all the pages” and continue with “Advanced Configurations.”

Choose “Show popup” that matches the name of the subpage.

In this recipe, our UTM path name is “utm_source=google&utm_medium=cpc&utm_campaign= spring_jewelry_sale&utm_content=handmade_bracelets”

Step 5: Click “Submit” and optionally, you can check the campaign trigger on a specific URL to ensure everything is done. Then click “Save.”

Step 6: Don’t forget to Publish your popup campaign if you’re happy with everything.

Now, when a customer comes to your site from that specific Google ad, they will see the popup that offers them a special deal or incentive.

This not only helps you increase your conversion rate and reduce bounce rate, but also improves the customer experience by providing personalized and relevant content based on their interests and behavior.

So, why wait? Get started with Popupsmart and start converting visitors into customers today!

Need a hand? Contact Popupsmart!