Target Your Website Visitors Based on Their Language

Targeting website visitors based on their languages gains prominence when it comes to global businesses. If you are a global website owner, you probably may have faced a segmentation challenge when you introduce a new campaign or content concerning a specific language.

It is no longer a challenge to target a specific audience with your popup campaigns set according to your website visitors’ language, which is one of the best practices for global sites.

Get to know your audience language to convert more passive visitors into customers with Popupsmart.

Here’s how:

# Option #1 Target Your Audience Based Browser Language

The next step on the popup builder is to target your audience. To target your visitors based on their browser languages, click on "Audience," then "Browser Language."

Select a language(s) to target your website visitors with a specific browser language targeting and save.

# Option #2 Target Language with URL Browsing

Browser language targeting is not the only targeting option you can use. URL browsing targeting can work just as perfect for your website if your website has a site structure like; "domain.com/en/features"

As you see in the example, your website may have a language code in the URL. How can you use Popupsmart's URL Browsing feature to target visitors based on their language? Go to the 3rd step (Target) of the popup builder.

Click on "Visitor Behavior." Select "URL Browsing" to add specific URLs that include language codes such as "domain.com/en."

# Option #3 Target Language with Geo-Location

Another advanced feature you can use to target your visitors based on language is by activating Popupsmart's "Geo Location" targeting option.

The geo-location feature detects the geographical location, such as a country or a city, from which a user visits your website.

Knowing the country a user is in lets you guess their language. So, there you have it, targeting based on language. To set geo-location targeting for your campaign: Go to the 3rd step in the popup builder. Click on "Audience." Select "Geo Located" and determine the visitor locations you want to display your popup campaigns.

# Option #4 Use HTML Targeting to Target Language

Apart from the targeting methods that we mentioned above, you can also use HTML targeting to display your campaign based on specific content on your website. If you have content in the language you want to target, then HTML targeting ensures you show your popup campaign in that content.

To set up HTML targeting on Popupsmart: Once you come to the 3rd step on the popup builder, click on "Visitor Behavior." Select "HTML Targeting" and click on the "Add" button to specify the HTML content of a specific page you want to target.

Complete other targeting settings if you need it, and your popup will be ready to publish! Each website and visitor/customer profile is unique. So, feel free to try out different targeting rules and combinations to find the best one for your website that converts more visitors.

Do you have further questions? You can always ask your questions via live chat (15-minute response time) or email (12-hour response time).