%27 Avg. Increase Conversion Rate

Increase E-Commerce Revenue with Scarcity, Urgency, and Exclusivity Popups

I have three magic words: Eliminate customer hesitation. In e-commerce, your worst obstacle may be a customer's hesitation that prevents or delays the conversion.

How do you eliminate the hesitation of customers in e-commerce? By constantly reminding them of the scarcity, urgency, and exclusivity of your products.

  • The psychology of urgency or FOMO (Fear of Missing Out) is that often customers tend to hurry to buy a product when the stock is low or if there is a limited time.
  • So, creating a sense of urgency is a powerful tool to speed up the sales funnel and reduce the time a customer takes before buying your product. That, eventually, highly increases your revenue.

With this recipe, you can create your own popups that induce a sense of urgency and maximize your conversions.

1.Use "Coming Soon" Popups

You can announce a product or new feature that will be launched soon, with a popup to make sure more visitors and customers see it. This way, you can promote your product or collection while inducing excitement in your customers.

coming soon urgency ecommerce popup

2.Announce a Unique Stock with a Popup

Notifying your customers about a limited-time and unique stock that is hard to find, creates a sense of scarcity. Scarcity causes more customers to purchase products in a short time. That's FOMO and the sense of exclusivity in action.

unique stock urgency popup

To achieve more revenue, you can announce a unique stock with a popup created on Popupsmart.

3.Show a "Reward for first X Buyers" Announcement

You can offer a reward for first X buyers and announce it on a popup. It takes approximately 2-3 minutes to create a conversion-ready popup with Popupsmart so that you can "hurry" like your customers will do to purchase your products.

better hury buyer urgency popup

4.Display a Low Stock Warning with a Popup

The feeling of scarcity draws customers. A low-stock alert notification of a popular product can be tempting for customers to buy before the stocks run out. You can create a popup to display a low-stock warning of a high-in-demand product.

low stock scarcity ecommerce popup

You shouldn't wait to add the popup to your site until the stocks decrease to the last 2 items, of course. Additionally, you can choose the targeting options of your popup on Popupsmart's popup builder to segment and target the right audience at the right time.

5.Offer Free Shipping for a Limited Time via a Popup

Customers love free shipping! Why not make it for a limited time to create a sense of urgency and FOMO?

You can build a popup on the builder with a free shipping offer on it. Make sure you clearly state "limited time only" or the due date of the campaign.

free shipping ecommerce popup

To create time-limited campaigns, click on the "Target" step on the popup builder. Then, click on "Schedule" to determine a date range to display your popup. You can also create free-shipping campaigns for new visitors or returning visitors by clicking on "Audience," "New Visitors or Returning."

6.Use Limited Time Promotions

Another way to increase e-commerce revenue is by using limited-time promotions to induce a sense of urgency in customers. You can easily create a promotion popup with Popupsmart and schedule your campaign between specific dates.

limited time urgency popup

You may offer incentives on your popup like sales or discounts. Just make sure the limited time range inscription is visible.

7.Present The Due Date of a Sale

Do you have a general sale going on? It might be seasonal sales, Black Friday sales, etc. In that case, reminding the customers that "the huge sale is going to end soon so they better hurry" is a powerful tool to maximize your e-commerce revenue.

Popups are the best way to draw visitors' attention. You can select a ready-made popup template on Popupsmart's builder and customize it to match its design fit perfectly to your website. black friday urgency popup

Then, set up its targeting options to determine when you want to display the popup and to which audience. The good thing is that it only takes a couple of minutes to create a sleek-looking popup.

That's it! I hope with this recipe, you can boost the sales of your e-commerce website. Still have further questions? You can ask me via live chat (15-minute response time) or email me (12-hour response time).