We have three magic words: Eliminate customer hesitation. In the realm of e-commerce, the biggest obstacle you may face is the hesitation of a customer that obstructs or postpones the act of making a purchase.
How do you eliminate the hesitation of customers in e-commerce? By constantly reminding them of your products' scarcity, urgency, and exclusivity.
The psychology of urgency or FOMO (Fear of Missing Out) is that customers often tend to hurry to buy a product when the stock is low or if there is a limited time.
Creating a sense of urgency is a powerful tool to speed up the sales funnel and reduce the time a customer takes before buying your product. That, eventually, highly increases your revenue.
With this recipe, you can create popups that create a sense of urgency and maximize your conversions.
You can announce a product or new feature that will be launched soon with a popup to make sure more visitors and customers see it. This technique can be beneficial in promoting your product or collection while generating anticipation and enthusiasm in your customers.
You can include a countdown timer element to create anticipation for your curious customers as well.
Informing your customers about a rare and limited-time stock that is difficult to come by can create a feeling of scarcity.
This scarcity can then motivate customers to make purchases within a short period of time due to the Fear Of Missing Out (FOMO) and the sense of exclusivity in action.
To achieve more revenue, you can announce a unique stock and add clear product images with call-to-action words on your popup campaign.
You can offer a reward for the first X buyers and announce it on a popup. It takes approximately 2-3 minutes to create a conversion-ready popup with Popupsmart.
You can emphasize the remaining time of your offer so that your customers will hurry to purchase your products.
The feeling of scarcity draws customers. A low-stock alert notification of a popular product can tempt customers to buy before the stocks run out. You can create a popup to display a low-stock warning of a high-in-demand product.
You shouldn't wait to add the popup to your site until the stocks decrease to the last two items, of course.
Additionally, you can choose to show a low stock warning on your product pages by using the "URL Browsing" targeting option by going to the "Segment" step on Popupsmart builder.
Customers love free shipping! Why not make it for a limited time to create a sense of urgency and FOMO?
You can build a popup on the builder with a free shipping offer on it. Ensure you state "limited time only" or the due date of the campaign.
Click the "Segment" step on the popup builder to create time-limited campaigns. Then, from the "Audience" part, click "Schedule Date and Time" to determine a date range to display your popup.
You can also create free-shipping campaigns for new visitors or returning visitors by going to "Audience" on the "Segment" step and selecting "New or Returning Visitor."
Another way to increase e-commerce revenue is by using limited-time promotions to induce a sense of urgency in customers. With Popupsmart, generating a promotional popup and scheduling your campaign to run during specific dates is simple.
You may offer incentives on your popup, like sales or discounts. Just make sure the limited time range inscription is visible.
Do you have a general sale going on? It might be a seasonal campaign, Black Friday sales, etc. In that case, reminding the customers that "the huge sale is going to end soon, so they better hurry" is a powerful tool to maximize your e-commerce revenue.
Then, set up its targeting options to determine when you want to display the popup and to which audience. The good thing is that it only takes a couple of minutes to create a sleek-looking popup.
That's it! With this recipe, you can reach your target customers and boost the sales of your e-commerce website.
Still, have further questions? Feel free to contact us; we'd be happy to help you!