So you have that amazing email marketing campaign idea, but one thing is missing. Email leads. Luckily, I know exactly how you can convert passive browsers into email leads.
With the method I will give, you will be able to reduce customer acquisition costs without hurting your users' experience.
No more beating around the bush; the solution to your problem is newsletter popups!
Correct use of newsletter popups can have a bigger impact on lead generation than you think.
The thing is you need to pay attention to certain points when creating a newsletter popup. Otherwise, it would be just another disturbing one. (And we wouldn't want that.)
Let me quickly tell you what you should do to create an effective newsletter popup that people will love.
Give your visitors enough time to understand your services, product, or brand before annoying them with a popup. They need to know why they should subscribe to your email list.
Believe me, offering incentives is a game-changer. Give them a discount code, offer free shipping, or what you think will trigger them to sign up to your email list.
Everybody is just so used to the boring standard newsletter popups that they don't even look at them. So, you should show some creativity to catch their eye. You can do that with an eye-catching image and an attractive call-to-action.
As I said, you shouldn't use an ordinary boring popup (unless you wanna make them click the closing button in light speed.) Customize your popup in a way that your customers will find fun and actually interesting.
Think about the design of your website. Do the colors and images of your popup complement it or is there no harmony at all? An image can be attractive on its own, but does it suit your brand voice or again website design?
That is all there is to consider when creating a subscription popup. If you pay attention to these, you will see how effective newsletter popups can be!
How to create an effective newsletter popup on Popupsmart?