What is ChatGPT Prompt Engineering?
Prompt engineering is a process where we guide a language model, such as ChatGPT (Or Google Bard), to produce more specific and desirable outputs.
Think of it as giving the AI-powered chatbot a little nudge in the right direction.
Instead of going through a whole training process, we simply give it a little prompt or hint.
This makes it easier and faster to inject our domain-specific data into the model.
It's like giving a friend a gentle push to remind them of the right answer, instead of trying to teach them everything from scratch.
And it's a quicker and simpler way to get our desired results.
The goal is to teach the model the key differences between human-written text and AI-generated text, so that it can rewrite its own outputs to appear more human-like and fool AI detection software. (And even us, humans)
By doing this, you’re effectively giving the model a nudge in the right direction and playing a game of deception, but in a friendly and controlled way.
Now let’s see how prompt engineering can help you in marketing.
Optimize ChatGPT’s Marketing Potential with the Right Prompt
When working with ChatGPT, a simple prompt may give you a quick answer, but if you really want to get the full picture and all the juicy details, you'll need to craft a more in-depth query.
Here I'll give you tips on how to create the perfect marketing prompts for ChatGPT, show you some good examples, and tell you how I got on with some of these prompts.
ChatGPT Prompts for Email Marketing
With ChatGPT by your side, email marketing is easier than ever!
Sure, you'll still need to bring your A-game with the creative aspect, but ChatGPT can take care of the heavy lifting.
It’s like a super-powered virtual marketing assistant that can help you come up with killer subject lines, generate personalized content, and even suggest the best time to send your emails based on your audience's behavior.
It's just a matter of knowing how to ask!
For example, get inspiration for your newsletter content by asking ChatGPT about industry trends, popular topics, and relevant news stories.
1. Example prompt:
"What are the top trends in [industry] that I can include in my next [Details about your newsletter]?"
The best part is that you can ask this AI-powered chatbot to improve your already written newsletter and polish it in your preferred tone.
2. Example prompt:
"Take the Newsletter below, polish and improve it’s structure and tone. Make it more [Friendly, Expert Like, Funny, Catchy, You can add any other tone you like] Don’t exceed [X Words]"
Translate your emails in other languages and boost you customer satisfaction by sending them emails in their own language.
3. Example prompt:
"Translate this email into [Spanish, Chineese, French, you can ask any other language you want] please. Keep the tone [friendly] and write it like a native." [Add your email body here]
You can get accurate translations and still keep the tone for your emails by asking ChatGPT to translate your text into other languages.
Additionally you can come up with one or even more catchy subject lines and ask AI to improve them for you.
After that, you can command ChatGPT to create X similar subject lines and even use relevant emojis and bold or italicize them.
4. Example prompt:
"Write 5 attention-grabbing subject lines for [Popupsmart’s 20% OFF Valentine Email Campaign] and take the subject line below as an example to get inspired:"
["Love is in the Air and So Are the 20% OFF Savings"💕]
Here is the answer I got for the customized prompt above:
You can also modify the prompt above and ask ChatGPT to give you a unique subject line idea for your seasonal or promotional campaign.
Having a clear objective to convey to the AI will help you get them more effectively.
Here is another idea: Whether you already have an email body or just about to scratch your head, ChatGPT can assist you to optimize email content for deliverability.
5. Example prompt:
"Please provide tips to improve the deliverability of our weekly [Ecommerce newsletter], making sure it lands in the inbox?"
6. Example prompt:
"Can you please improve the email below to increase it’s deliverability and then explain why you made these changes so I can understand and learn."
ChatGPT Prompts for Content Marketing
ChatGPT may not be your new content marketer BFF, but it sure can help take some of the weight off your shoulders.
With its advanced language processing capabilities, ChatGPT can assist you with various tasks in your content marketing process, allowing you to create and produce content faster and more efficiently.
Get creative and attention-grabbing headlines for your content and ask for alternatives with ChatGPT.
7. Example prompt:
"Generate 5 attention-grabbing headlines for a blog post about [Popup Design Best Practices]"
You can add you own keyword and get your personalized answer.
8. Example prompt:
"Now give me 5 more alternatives for this title [Best Popup Design Practices to Kepp Vistors Engaged]"
Another idea is to ask the AI to generate informative and engaging paragraphs backed by data and details to enrich your blog.
9. Example prompt:
"Write a paragraph about [Your Keyword] include relevant statistics (add the links of the sources you use) and conside diverse perspectives. Write it in a [X tone] and don’t exceed [X words] and mention the source links in the end please"
10. Example prompt:
"Improve the paragraph below and enrich it with relevant statistics from high authority sources and if possible give me the source links. Write it in a native american tone with an expert tone and make it resonate with the reader's emotions."
11. Example prompt:
"Write a paragraph about [Your keyword] in a story telling style and make relevant example for readers, consider different viewpoints, and include reliable stats with sources. Also don’t exceed [X words]"
You’ll see, the more detail you give in your prompt, the better the results will be.
In addition you can get a structured outline for your blog post ideas.
However, keep in mind the AI can give you limited information, so it’s better to do your research first and ask the AI for help to enrich it.
12. Example prompt:
"Write a detailed outline for [Your Keyword] and include the pain point, solution, benefits and risks and write the titles in [Your preferred tone]. This is an outline for a [X words] blog post"
For listic outlines the best solution is to do your research and choose the apps you want to include in your blog and then ask ChatGPT to give their websites/G2/Capttera links if possible.
13. Example prompt:
"Give me the website, G2 and the Capterra links for the each one of these apps [Name of the apps]:"
See how it provided me the links to Popupsmart’s homepage, G2 reviews and Capterra reviews.
Although it doesn't always provide the right links, especially for lesser known software, overall it helps speed up the research and outlining process.
Also, you can summarize your blog post with a powerful conclusion, leaving a lasting impression.
14. Example prompt:
"Write a paragraph and mention the key takeaways about [your keyword] don’t start with generic styles like as final words, or that’s a wrap, be creative and leave a last impression for readers. Write it in a [Your prefered tone] like a native [English or American] and don’t exceed [X words]"
Now let’s create compelling product promotions that feel natural and resonated to readers emotions.
15. Example prompt:
"Write a promotional piece for (details about your product and campaign) but write it in a natural style and use emotional triggers and connect with readers"
To get the best results, you should describe your product and services as much as possible and mention the final objectives and even give some examples of what you want.
Finally, generate FAQs for any topic to provide your audience with helpful information.
16. Example prompt:
"Create a list of [X] frequently asked questions about [Your keyword] and provide answers for each one of them considering the SERP and rich result guidelines."
You can also give your own questions and answers and ask ChatGPT to optimize them for SERP rich results.
ChatGPT Promots for Social Media Marketing
ChatGPT can add some humor and creativity to your social media marketing strategy!
Whether you're in need of post ideas, captions, or even hashtags, ChatGPT can help. Here are a few examples of how:
Get creative and engaging social media posts by asking ChatGPT for suggestions.
17. Example prompt:
"Write a catchy caption about [Your theme] and try to play with words to make it fun, engage users in the end, ask them questions, use relevant emojis, and 3 hashtags in the end"
Another great thing that you can do is streamlining your social media content planning with ChatGPT's assistance in creating a social media calendar.
18. Example prompt:
"Plan a social media calendar fo March and give me ideas based on the calender for [Your company’s accounts]"
Here is how it responded to my request:
Then it went on and gave me ideas until week five!
Aside from that, you can aximize your social media reach with ChatGPT's suggestions for relevant and popular hashtags to include in your posts.
19. Example prompt:
"Suggest [X] hashtags about [Your topic] for my recent instagram post"
You can also add the caption in the command and ask the AI to polish it for you and add the hashtags and relevant emojis.
The bot can provide you with content based on the limits and regulations of the specific platform if you give it the name of your social media.
As an example, you may want ChatGPT to write a Twitter thread in your preferred tone and mention some key points to attract readers in order to make them click through and read your blog post completely.
20. Example prompt:
"Write a [X piece] Twitter thread about [Your subject] and mention key takeaways like [Here you can mention the things you want to be included in the thread]. Write it with a [Your preferred tone] and attention grabbing style but don’t make it too much promotional. Use relevant emojis and at least 2 hashtags for each tweet."
Furthermore, your products can now be described in seconds with high-quality and compelling content, which saves you time, increases sales, and saves you money.
If you are a Shopify merchant then you already know that one of the most time-consuming activities is preparing their store for launch.
Now, you can ask ChatGPT to write you a product description with the tone and style that you want.
Keeping up with the competition, Shopify also introduced AI-generated product descriptions powered by Shopify Magic that you can use.
21. Example prompt:
"Write me a product description for [Your product name and specification] in as much detail as possible. Take the product description below as an example" [Here you give you other product description so that the bot can fully understand what you want and deliver result in the same style]
ChatGPT Prompts for Copywriting
Whether you're looking to pen catchy slogans, craft compelling CTAs, or write headlines that make a splash, ChatGPT has got you covered.
22. Example prompt:
"Write a tagline for [your product]. It should be memorable, concise, and grab people's attention. Also try to play with words and make it fun"
Generate effective calls-to-action for your popups to drive conversions and increase engagement.
23. Example prompt:
"Write a clear and compelling CTA for a Popupsmart popup targeting website visitors to sign up for a free trial."
Next thing you can do is to come up with memorable and impactful slogans for your marketing campaigns.
24. Example prompt:
"Generate a slogan for a [Your specefic campaign or product] with objectives to engage and grab the attention. Give me at least 5 examples."
ChatGPT Prompts for Video Marketing
Yes, you can use ChatGPT to boost your video marketing efforts as well.
Just take the prompt below and edit it to suit your needs.
25. Example prompt:
"Write a YouTube video script for a video titled [“Your title”] and include the following details. [Here you can add the details you want to emphesize on in the video and define your tone.]"
Additionally, you can tell the AI how long your video will be and it will write a script for that exact amount of time.
26. Example prompt:
"Write a TikTok video script for a [X minutes] video, using GenZ style and explain the set and suggest editing style and a relevant music."
With ChatGPT, the possibilities are endless!
The more you experiment with it, the better you'll get at crafting the perfect prompt to get exactly what you need.
Think of it like Google - some people are experts at searching with the right keywords, while others may need to try a few times before finding what they're looking for.
These 26 prompt examples are just the beginning of what ChatGPT can do for you.
Get creative and have fun exploring all of its capabilities!
The Future of ChatGPT Marketing: Mastering the Power of Prompts
Have you ever had a conversation with someone and felt frustrated because they didn't fully understand what you were trying to ask?
It's a common experience, but it's not limited to just human interactions.
The way you phrase your questions can make all the difference in the accuracy of the responses you receive.
That's why it's important to make sure your questions are clear and concise, and to provide plenty of context and specificity.
And while it may be tempting to ask multiple questions at once, this can actually lead to confusion and less accurate answers.
For more tips and tricks on asking better questions of ChatGPT, keep reading and discover the key takeaways that will help you get the most out of your conversations!
Asking Better Questions From ChatGPT: Key Takeaways
- Use simple, direct language that is easy for ChatGPT to understand.
- Example: "What are the best marketing strategies for a new product launch?"
- Provide enough context so ChatGPT can understand the context of your question.
- Example: "What are the latest trends in digital marketing for the healthcare industry?"
- Ask specific, well-defined questions to avoid ambiguity and improve accuracy.
- Example: "What are the key features of ChatGPT's marketing capabilities?"
- Avoid asking multiple questions at once, as this can lead to confusion and inaccurate answers.
- Example: "What are the best marketing strategies for a new product launch and how do they differ from traditional marketing methods?" (This is two questions and should be split into separate prompts)
- Be mindful of ChatGPT's knowledge cutoff and ask questions that are within its capabilities to answer.
- Example: "What were the most popular marketing techniques in 2020?"
- Start with open-ended questions to gather more information and then ask follow-up questions as needed.
- Example: "What are some common use cases for ChatGPT in marketing?" (Open-ended question)
"Can you give me specific examples of how ChatGPT has been used for customer support?" (Follow-up question)
- Use clear and specific language when asking for data or statistics.
- Example: "What is the average conversion rate for businesses using ChatGPT for lead generation?"
- Be polite and respectful when asking questions to maintain a friendly tone of voice.
- Example: "Can you help me understand more about the features of ChatGPT?"
- Consider including relevant keywords to improve the accuracy of ChatGPT's answers.
- Example: "Can you write an argument for the use of Al in marketing from multiple diverse perspectives?"
- Ask questions in a way that is relevant to your goals and desired outcomes.
- Example: "How can ChatGPT help improve customer satisfaction for my business?"
- Be mindful of ChatGPT's limitations and avoid asking overly complex questions that are difficult to answer.
- Example: "What will be the impact of AI on the marketing industry in the next 50 years?"
Frequently Asked Questions
Is Bard a Rival to ChatGPT?Yes, Google Bard can be considered a rival. Just like ChatGPT, Brad is an AI-powered chatbot capable of answering a variety of questions. According to Google, Bard provides insightful, up-to-date answers by utilizing web resources.
What are the Key Marketing Features of ChatGPT?ChatGPT can assist you with: Customer engagement and support Lead generation and qualification Product and service promotion Feedback and survey collection Personalized marketing recommendations
How Can ChatGPT Help Marketers?It improves customer satisfaction and retention by automating repetitive tasks and save time. In addition, it can provide data and insights to inform marketing decisions and enhance the customer experience through personalized interactions.
How Can We Ask Better Questions From ChatGPT?Use clear and concise language Provide enough context for the question Ask specific, well-defined questions Avoid asking multiple questions at once
What are Common Use Cases for ChatGPT in Marketing?Customer support and FAQs Lead generation and qualification Product/Service promotion and recommendations Feedback and survey collection Personalized marketing recommendations