What is a B2B Landing Page?
A B2B landing page is a web page designed to capture potential leads' attention in the business-to-business industry.
Unlike typical website pages, these landing pages guide visitors toward a specific action or conversion goal.
B2B landing pages are specially crafted to capture the attention of potential leads and guide them towards taking a desired action, whether signing up for a webinar, downloading an ebook, or requesting a demo.
Key characteristics of B2B landing pages:
- Focused purpose
- Targeted audience
- Compelling content
- Conversion optimization
- CTA buttons
- Measurement and analysis
Top 30 Converting B2B Landing Page Examples for Inspiration
1. Miro
Miro starts with an engaging headline. As a project management platform, the tool focuses on productivity and helps businesses achieve their goals.
The description emphasizes the fastness of building, iterating, and designing with Miro.
Then, there is a form input to sign up using the CTA button "Sign up free." Rather than directing people to another page, Miro aims to collect signups immediately, which is brilliant.
Below the CTA, key features are explained in a short and catchy way.
There is a quick dashboard overview to show people what they'll experience.
Towards the end, another form section to collect signups is added since most people can use the tool after seeing the key features.
2. Asana
Asana has an attention-grabbing and simple headline and explains its value quickly in the description part.
Two CTA buttons, "Get started" and "See how it works," are included at the center of the page.
Also, there is an overview of the dashboard with clear images of famous users.
Then, Asana explains how departments like marketing, operations, IT, product, and company-wide use their product.
Each part includes relevant goals and a CTA button that directs people to the details. By segmenting use cases into various departments, Asana allows visitors to find the solution they are looking for and see a wide range of its capabilities.
3. Webflow
Webflow explains its ability to create web pages wisely without writing any code in its headline.
The description explains how the tool works, followed by the CTA button "Start building" with the brand color of the Webflow.
Also, the CTA button in the navbar, "Get started - it's free," emphasizes that the tool is free to use and immediately grabs attention from the beginning.
As you scroll toward the page, famous brands that use Webflow are given, and critical capabilities of the CMS are explained with clear dashboard images.
The button "Made in Webflow" at the bottom right of the page also shows that anyone can create a webpage like the one they are browsing by using Webflow.
4. Zendesk
Zendesk, a customer service solution, starts with the headline "Unlock the power of customer experiences," which clearly explains its value.
Below the description, two CTA buttons are added that say "Start your free trial" and "View demo." Both don't push visitors and show they can try it for free or explore the product demo first.
Also, Zendesk uses numbers to grab attention and show how people can increase their efficiency on the right side.
As you scroll down, the company announces its event with a countdown timer and a famous participant to create excitement.
Under the "Take a quick tour" part, a product tour is included to display the tool's capabilities engagingly.
5. Pipedrive
Pipedrive emphasizes that it is an easy and effective CRM for those who want to improve deals with the headline.
It explains the core features in the description and attaches a CTA button, "Try it free." Below the CTA, a short explanation of the free trial is also explained.
An overview of the CRM dashboard is added, and the "Deals won" part with the numbers to encourage visitors to use the product.
Below the "Trusted by 100,000 companies in 179 countries" part, the tool shows its ratings on various review platforms like Capterra, G2, and SourceForge.
As you scroll down, user reviews of the key features of Pipedrive are given. Pipedrive continues to use social proof to encourage new visitors.
This section is divided into two parts: for people who have used CRM before and for those who haven't. That way, core capabilities are clearly explained according to the audience's experience and background.
6. Lattice
Lattice uses a to-the-point, clear headline and description to explain its functions. Next to the headline, the G2 and Capterra scores of the tool are used as social proof.
"Request a demo" and "Platform overview" CTA buttons are added to encourage users to try the product first.
Then, various categories are given, all of which explain the top features of Lattice.
There is another social proof: the "5,000+ organizations trust Lattice" part and famous companies that have used the tool.
Use cases of Lattice users are given with engaging headlines and CTA links to encourage visitors.
Overall, the brand uses the power of social proof to make its landing page engaging and trustworthy.
7. Retool
Retool emphasizes it offers fast and effective solutions for those who want to develop software with a clear headline.
Below the headline, CTA buttons "Get a demo" and "Start for free" are given to encourage visitors at first glance.
A quick overview of the dashboard is given, and various categories are added to promote the product.
Below the product overview, logos of famous companies are included to show that well-known, successful businesses also use Retool.
The capabilities of Retool are explained clearly at the end of the page, and the brand explains its value straightforwardly.
8. Coda
Coda includes "Request a demo" and "Get started" buttons in its navbar. The company starts with an engaging headline that includes "all-in-one," which signifies that the tool has many solutions.
Two CTA buttons are added again: "Get started for free" and "Contact sales." These buttons are similar to those in the navbar but are included just before the dashboard overview to get better results.
You can play with CTA buttons and add them to different parts of the landing page to see which works best.
Then, a quick look at the dashboard is included, and the social proof part is added below. With the sentence "A few of the 50,000+ teams collaborating on Coda.", Coda shows well-known businesses that use them by adding their logos.
9. Monday
Monday starts with the headline "Your go-to work platform," without adding unnecessary explanations and elevated language.
The company clearly explains its solutions and displays various features in different sections. By allowing people to choose among different use cases, the company quickly takes them to the signup process with relevant sections.
The "Get started" button is included below the use cases and solutions section, and free plan details are given.
Monday's landing page also includes famous businesses that use the tool, as it is among the most powerful ways to grab people's attention quickly.
Then, the different products of Monday are explained, along with their top features and catchy CTA buttons.
10. Designmodo Postcards
Designmodo Postcards's headline, "Refresh your email game with an intuitive email builder, " is a great example of a to-the-point, attractive headline.
Below that, the description section states that users can create templates 20 times faster without coding or design skills.
As a B2B no-code tool, Designmodo clearly explains its features and distinctive features by focusing on its audience's pain points.
Below the description, the "Get started for free" button is added at the center.
Then, a short yet effective video displaying the tool's user interface comes in. Below the video, the sentence "It's that easy." is added to emphasize the ease of use of the email template builder and encourages users to get started.
11. Typeform
Typeform, a form builder tool, begins its landing page with an engaging headline: "Make forms worth filling out." Below is a description that quickly explains what you can achieve using the tool.
A quick overview of the dashboard is given, and a CTA button, "Get started-it's free," is included. By stating that the tool is free to use, the company encourages users to sign up for free.
"Rated 4.5 out of 600+ reviews on G2.com and trusted by" part emphasizes social proof and displays the famous businesses that use Typeform.
This section shows the rating of the tool on G2, user numbers, and famous companies at the same time to strengthen the trustworthiness.
Towards the end, the main capabilities of the tool are given along with the "Sign up" button and clear images.
12. Posthog
Posthog's landing page starts with the headline "How engineers build better products," half the headline is painted orange to grab attention effectively.
Using various colors like this, you can emphasize the crucial parts and encourage visitors to act.
A single sentence is added to explain the platform's features, and below that, two CTA buttons, "Get started - free" and "Get a demo," are added.
Then, the landing page displays the tool's capabilities under various categories, and engaging illustrations are included.
This landing page's main focus is displaying social proof, as at the center of the page, well-known businesses use Posthog.
13. Dovetail
Dovetail emphasizes "customer insights" in its headline by adding a text background and explains its capabilities with three short and to-the-point sentences in the description section.
Above the headline, new features are announced with CTA links as well.
CTA buttons "Start free" and "Contact sales" are added at the center of the page, like in the previous examples, and two different colors are used for these buttons as well.
Then, an overview of the product is given with screenshots and videos to clearly explain to visitors how they can use the tool effectively.
Dovetail prefers showing businesses that use them without adding any explanation; they display the business logos below the features section.
Then, the core capabilities of the tool are given with short, to-the-point sections and CTA buttons.
14. Tomorro
Tomorro has a very engaging and interactive landing page that grabs attention. Different use cases are included with various photos of people, and the brand displays its wide range of solutions.
With the headline "Contract management that drives every team forward," the brand states that any team can use this tool to manage their contracts.
Then, the main features are explained clearly, and two CTA buttons, "Schedule a demo" and "See a demo video," are included. The demo video button includes a play icon and states that people can quickly watch a video explaining the main capabilities.
The social proof part displays that dozens of companies use Tomorro, and below that, logos of famous businesses are added, like the previous examples.
The "Our features" section shows the features with catchy headlines and bullet points. On the right side, relevant product images are included as well. Also, below each feature, "Find out more on the…" buttons are included to redirect visitors to detailed information about features.
This landing page is a great example of encouraging visitors to take action, sign up, and explore the product.
15. Osome
Osome uses a very catchy and attractive headline to entice visitors. The headline includes real people's photos and emphasizes "hassle-free."
Below this appealing headline, two CTA buttons are included to immediately redirect visitors to sign up or schedule a call for a demo.
Then, a photo of a woman working on her taxes is included with a screenshot of the text message. Also, the net sales and invoice screenshots have been added to the photo.
Rather than only displaying the dashboard, Osome included a real person working and a message from a real person related to the product.
In the "What we do" part, the business clearly explains its services for different teams and segments.
16. Slack
Slack grabs attention with the headline "Made for people. Built for productivity." This headline quickly explains its target audience and main focus, "productivity."
Then, signup buttons for email and Google are added for a quick signup process.
Below that, the fact that Slack is free to try is also explained, and many well-known businesses that use the tool are added.
The user interface of Slack is given, and features with engaging headlines are explained towards the end of the page.
Slack explains its features with catchy headlines and to-the-point descriptions and adds "Learn more" links to explain these features further.
17. Hopscotch
Hopscotch's headline, "The all-in-one invoicing software for small businesses," emphasizes that the tool is for small businesses by underlining it.
The description explains the product clearly; just below that, an email input is included to sign up.
By including the email input on the landing page and adding a "Sign me up" button, Hopscotch aims to increase its signups and gather business emails quickly.
Then, a classic dashboard image is displayed like in previous examples, and below that, the tool's features are explained clearly.
Hopscotch adds another headline to convey its message effectively and touches upon its audience's pain point by saying, "Poor cash flow is the #1 small business killer." Towards the end of the page, key features are explained straightforwardly.
18. Cycle
Cycle has a minimal and effective landing page that effectively conveys the message of the tool. The page begins with a simple headline, "Your feedback hub, on autopilot", and key capabilities are given.
The "Drop anything to capture feedback" part allows visitors to experience the product as they enter the landing page quickly.
Throughout the first part of the landing page, tools that integrate with Cycle are also given with their logos.
Then, user interface images and two CTA buttons, "Start a free trial" and "Explore Cycle," are included to encourage action.
Towards the end, the "Loved by-product folks at" part shows the businesses that use Cycle with a conversational and sincere tone.
19. Decktopus
Decktopus has an impressive headline, "World's #1 Al-Powered Presentation Generator." The tool quickly encourages visitors to experience the product by including input to type the presentation title.
Once visitors enter the title and click "Generate my presentation," they are taken to the signup page to get access to their AI-generated presentation.
By making the signup and experiencing the product processes smoother, Decktopus aims to gather more signups.
After displaying a quick user interface overview, the tool emphasizes its effectiveness by giving numbers.
Trust badges are included below these encouraging and appealing numbers to grab visitors' attention with social proof.
Then, the tool's features are given briefly and clearly, and a CTA called "Try Decktopus AI" is included to turn visitors into users.
20. Wiza
Wiza, as a sales prospecting platform, explains its function with a clear and appealing headline. Also, "how the tool works" is clearly explained in the description.
With 2 CTA buttons, "Get a demo" and "Get started for free," Wiza quickly tries to convince visitors to try out their product.
Below these classic yet effective CTA buttons, an overview of the dashboard is given with a video.
Rather than adding a screenshot of the user interface, you can include a dynamic and interactive video like Wiza did.
The "Compatible with" part shows that Wiza works with LinkedIn, LinkedIn Recruiter, and LinkedIn Sales Navigator. Adding integration options and which tools the product is compatible with is a great way to reach a certain audience.
Apart from these, businesses that use the tool and user ratings on G2 and Chrome Store are included to boost trustworthiness.
21. Homerun
Homerun divides its landing page's first part into two sections and conveys its features effectively.
There is a clear user interface image on the right side, and on the left, an engaging headline, description, and CTA buttons.
"Start a free trial" and "Get a demo" CTA buttons don't push people to become users immediately but provide a chance to try the product first.
Below these encouraging buttons are user ratings, the number of hires, and the percentage of satisfaction.
After these numbers and social proof elements, Homerun displays businesses that use them at the center for better results.
Using a similar structure that includes social proof, ratings, and statistics, Homerun aims to encourage visitors to become satisfied users like others.
Also, the tool's main features are explained, and "Learn more" buttons are attached for those who want to explore more details.
22. Slite
Slite uses minimal illustrations on its landing page and emphasizes the message effectively.
Below the headline, in a short paragraph, Slite explains its features and goals quickly. Then, an email input section is included with the button "Sign up for free" to make the signup process quicker and easier.
Slite displays its user interface and how it can be used with a clear and engaging product video.
Apart from these, features in different categories are explained with images focusing on certain parts and use cases. Overall, Slite conveys its use cases, solutions, and strengths in a minimal, straightforward way.
23. Canvas
Canvas displays its headline, description, and user interface at the center of the landing page. Overall, Canvas uses a minimalistic design, clean interface images, and short descriptions.
With the headline "Scale your analytics without hiring," Canvas explains how the tool functions. Also, a CTA link to the anchor "get you started" is given in the description part.
A user interface image is included, and below that, with the sentence "Helping these rocketship companies grow even faster," Canvas showcases the businesses that are using them.
Instead of only displaying company logos, they prefer to state that they helped these businesses grow faster.
How you display social proof and how famous businesses use your product is crucial, and Canvas does a great job on this example.
24. Polymer
Polymer uses pastel colors in its landing page's background and prefers using black text throughout the page. This landing page is another example of a minimal yet effective one and uses clear descriptions and to-the-point sentences.
The headline "Hiring made simple" emphasizes the simplicity and effectiveness of the tool, and the description explains how people can use the powerful dashboard to manage applicants.
Below the effective CTA buttons "Sign up for free" and "Contact us," a user interface image is included.
Like Canvas, Polymer also showcases the businesses that are using them with an effective sentence: "Helping to grow the next generation of companies."
A real and satisfied user review is included to encourage visitors to use the tool.
The "Everything you need to grow your team" part displays the wide range of features with "Learn more" buttons that explain them in detail.
25. Dock
Dock has a crowded landing page displaying various product details.
It starts with the headline focusing on sales deal rooms, onboarding plans, and tool client portals, and the description section explains the features quickly.
Classical "Get started" and "Request demo" buttons are included, and the user interface is given with cute illustrations on the right side.
Businesses that use Dock are given at the center of the page, and below that, customer stories are given with the sentence "Why revenue teams love Dock."
Rather than including only testimonials and customer story texts, Dock has customer story videos, which makes it more engaging.
26. Supportninja
Supportninja begins with the remarkable headline "Outsourcing worth talking about."
As an outsourcing platform, Supportninja explains that it allows users to scale their team quickly in the description part.
The "Which outsourcing solutions are you looking for?" section includes a multiple-choice form. That way, the platform aims to help visitors find the solutions they seek efficiently.
As they click the "Get started" button, visitors can explore features relevant to their needs and interests.
Also, Supportninja displays businesses that use their platform with the section "Drive better business results for 200+ companies."
Overall, the platform conveys that it values its audience's pain points and interests and offers various solutions suitable for different segments.
27. Groove
Groove also clearly focuses on its audience's pain points and begins the page with the headline "Customer support headaches eliminated."
As a customer support solution, the tool explains its efficiency and simplicity in the description. Then, an attractive CTA button, "Buy Now & Save," is included to encourage visitors.
Also, a satisfaction guarantee, which says "30-day money back guarantee," is added to reassure visitors. Next to that, the G2 rating of the tool, along with the number of reviews, is added as well.
With these badges, Groove aims to gain its visitors' trust and encourage them to become users.
Then, a user interface is given, and below that, the key capabilities of the tool are emphasized.
Also, video testimonials are given with the "World Class Founders Love Using Groove "headline, and Groove showcases satisfied customers most engagingly.
28. Whelp
Whelp, a customer support solution, explains it offers omnichannel solutions in its headline. The description section describes the omnichannel solutions and other key features.
Below that, an email input section is included to make the signup process smoother. Instead of taking people to another page to gather email addresses and start the signup process, Whelp quickly begins the process on its landing page.
Also, an illustration showcases the first response time and platforms that can be used effectively.
Whelp explains its capabilities with effective images and uses short yet to-the-point description paragraphs. While presenting the features, it also includes a "Learn more" button for those who want more details.
29. Cardinal
Cardinal uses a colorful and vibrant landing page and starts the page with the compelling headline, "A product backlog that doesn't stay still."
Cardinal explains its features quickly, and two CTA buttons, "Try for free" and "Get a demo," provide visitors a chance to try out.
Below, a product demo video is included to show visitors how the tool works.
Also, the video "Watch a quick demo by Wiz" is included, and watch time is added. People can see how long it will take to watch the product demo without clicking.
As shown in previous examples, adding a product demo video can be effective, as most people may prefer to skip a demo meeting.
With the "Loved by next-gen B2B SaaS" part, Cardinal also shows the B2B companies that use them. Cardinal includes a paragraph explaining the pain points of its potential users and hypothetical solutions by telling a story.
The paragraph ends with, "Wouldn't that be amazing?" and the platform explains its features, which is a great example of using storytelling and sincere language.
30. Steep
Last but not least, Steep is a minimal, clean, and simple B2B landing page example. Steep uses white around the page and clearly explains various aspects of the tool with short texts.
In the description section, the "powered by metrics" part is underlined and emphasized as it is the key solution of the tool.
Below that, the "Get started" and "Request a demo" CTA buttons are also included.
Also, Steep displays its user interface on both mobile and desktıp devices. If your product can also be used on mobile, adding the mobile user interface can be effective, as in this example.
Also, a product exploration video that is 60 seconds long. Steep explains the tool in 60 seconds and states that their platform is easy to use yet adequate with this section.
Best Practices for B2B Landing Pages
Now that we've explored some inspiring B2B landing page examples, it's time to discover some of the best practices.
As you get inspiration from the examples, you can use these best practices when creating your own B2B landing page.
- Mobile responsiveness: Ensuring your B2B landing pages are optimized for mobile devices is non-negotiable. Use responsive design principles to ensure your landing pages look and function effectively across all devices.
- Clear and to-the-point content: Keep your copy concise and to the point, prioritizing key information and calls to action for better results.
- Page load speed: Optimize your landing pages for fast load times on various devices to minimize bounce rates and maximize conversions.
- Test different elements: Experiment with headline variations, imagery, copy, and calls to action to identify what resonates best with your audience.
- Personalize with dynamic content: Incorporate dynamic content elements that change based on factors such as the visitor's industry, location, or past interactions with your site.
- Use behavioral triggers: Trigger personalized messaging or offers based on specific actions or behaviors visitors exhibit on your landing pages.
- Include converting popup campaigns: Use a popup builder like Popupsmart for your B2B popup campaigns to make announcements, gather form submissions, or increase user engagement. That way, you can reach your target audience effectively and achieve your goals.
- Emphasize your key features: Don't forget to emphasize your key capabilities and show your strengths clearly without overwhelming your visitors.
- Include visual details of your product or service: You can add product demo videos, screenshots of your interface, or illustrations to explain your business clearly.
- Add social proof: Display user reviews, testimonials, and famous businesses that use your B2B business for social proof. That way, you can encourage visitors to become users as well.
Wrap Up
With these 30 best B2B landing page examples, you can get a handful of inspiration to create your own.
We gathered why they work and explained their highlighted elements so that you can also focus on these parts.
We also listed best practices for B2B landing pages, so you can use these tips while creating your own.
Focus on your audience's pain points and interests while creating your landing page, and emphasize your strengths to encourage them to take the desired action.
Frequently Asked Questions
Why are B2B Landing Pages Important for Marketing Campaigns?
B2B landing pages function as targeted pages for potential leads, guiding them towards taking desired actions such as signing up for a webinar or requesting a demo.
They are crucial for capturing and converting leads effectively in the B2B industry.
What Makes a B2B Landing Page Effective?
An effective B2B landing page typically includes a clear value proposition, compelling call-to-action, minimalist design, and social proof elements.
These components engage visitors and encourage them to take the desired action.
How Can I Optimize My B2B Landing Pages for Mobile Devices?
Optimizing B2B landing pages for mobile users means ensuring they have a responsive design, prioritizing mobile-friendly content, and optimizing for fast load times. Mobile optimization is essential for providing a seamless user experience across all devices.
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