Do you want to improve your brand credibility? If you do, then why not try implementing a testimonial popup on your site? Testimonials are great for boosting a brand’s credibility and can also be effective in increasing conversion rates. Studies say that 9 out of 10 people trust what customers say about a business rather than what businesses say about themselves.
In this recipe, I’ll show you how to increase your brand credibility, awareness, and eventually sales!
Step 1: Create an account.
Step 2: When you create an account, you will be directed to your dashboard. Here we will click the “Create a new popup” button on the upper right corner and we will select a business objective.
Step 3: Since we will show a testimonial popup, we can choose the popup position as the lower-left corner. I also selected “Sidebar popup” as the popup type for the best user experience.
Step 4: We will customize the popup however we want on this step. Select the “Customize” tab on the left menu and customize the popup, the colors, font, image, etc.
Step 5: Once we are done customizing, click on the button and set a target URL for the button. We will direct them to our testimonial page.
Step 6: When you are done with step 5, let’s click the “Target” menu to set a visitor behavior filter. Select “Visitor Behavior” on the menu and you’ll see the below screen. You can select either “After X Seconds” or “After Scrolling X% of Your Webpage” to show your popup. We will select the second option.
Step 7: And you are done! The testimonial popup is an easy thing to add to your site, but the benefits of doing so are immense. Not only can they give you an edge over your competition but also allow you to increase your credibility. They’re a great way to show and prove why you’re worth checking out. As long as you have happy customers and know how to use them, then popups will always be a smart move!