A meta tag is a coding statement in HTML that describes some aspects of related content on a webpage. The information you provide in a meta tag is used by search engines to index your webpage. This way, search queries locate your content far easier. Ideally, you should place meta tags near the top of HTML codes of your webpage as part of the heading.
A webpage's meta tags should be short, clear and concise. Additionally, you need to avoid using the same meta tags across different pages to not duplicate meta tags.
Here are some of the mostly used meta tags, their syntaxes, and how you should use them:
Meta title is the name tag for your webpage and it is different from the headline of the page.
Search engines can fully show meta titles having up to 65 characters, including spaces.
Example Meta Title: Conversion Rate Optimization Guide | Popupsmart
The syntax of this meta title is as follows:
< meta name = "title" content = "Conversion Rate Optimization Guide | Popupsmart" />
Meta description includes brief information in one or two sentences about what your page is about. It is also known as a "snippet."
Search engines can fully show a meta description having a maximum of 155 characters, including spaces.
For effectiveness of a meta description in a webpage, you should write content encouraging conversions.
You certainly should include keywords or key phrases from your webpage content in the meta description.
Example Meta Description: Let us help you digitally! Popupsmart’s free tool of Google’s SERP Snippet Optimization replicates the appearance of your webpage in search engine results.
The syntax of the meta description is as follows:
< meta name = "description" content = "Let us help you with digital! Popupsmart’s free tool of Google’s SERP Snippet Optimization replicates the appearance of your webpage in search engine results." />
I highly recommend that you use our free SERP Preview Tool to check pre virtual search results based on the input you have provided.
Meta keywords appear in the HTML code of a webpage and tell search engines what the page is about.
Appropriate meta keywords can help make the related page rank higher in search results.
The syntax of meta keywords is as follows:
< meta name = "keyword" content = "pop up builder, popup, popupsmart, create popup, popup creator" />