Meta tag is a coding statement in the HTML that describes some aspects of the related content on a webpage. The information you provide in a meta tag is used by search engines to index your webpage. By this way, your content will be found easier with search queries. You should place meta tags near the top of HTML of the webpage as part of the heading.
Meta tags of a webpage should be short, clear and concise. Additionally, you need to prevent using the same meta tags across different pages to duplicate meta tags.
Here are some of the mostly used meta tags, their syntaxes, and how you should use them explained briefly;
Meta title is a name tag for your webpage and is distinct from the headline of the page.
Search engines can fully show meta titles having up to 65 characters, including spaces.
Example Meta Title: Conversion Rate Optimization Guide | Popupsmart
The syntax of meta title is as follows:
meta name = "title" content = "Conversion Rate Optimization Guide | Popupsmart" />
Meta description includes brief one or two sentence information about whay your page is about. Also known as "snippet."
Search engines can fully show a meta description having maximum 155 characters, including spaces.
For effectiveness of a meta description in a webpage, you should write a content encouraging conversions.
You certainly should include keywords or key phrases of your webpage content to the meta description.
Example Meta Description: Let us help you with digital! Popupsmart’s free tool of Google’s SERP Snippet Optimization replicates the appearance of your webpage in search engine results.
The syntax of meta description is as follows:
meta name = "description" content = "Let us help you with digital! Popupsmart’s free tool of Google’s SERP Snippet Optimization replicates the appearance of your webpage in search engine results." />
I highly recommend you to use our free SERP Preview Tool to have a pre virtual search result based on the input you have provided.
Meta keywords appear in the HTML code of a webpage and tell search engines what the page is about.
Appropriate meta keywords can help make the related page rank higher in the search results.
The syntax of meta keyword is as follows:
meta name = "keyword" content = "pop up builder, popup, popupsmart, create popup, popup creator" />