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What is Cost Per Acquisition (CPA)? - CPA Definition

Cost Per Acquisition Formula

It is defined as the cost incurred to acquire a new customer—sometimes stated as cost per conversion.

With cost per acquisition CPA, an advertiser pays for the actual revenue from a marketing campaign. This lowers risks for the advertiser and encourages publishers and affiliates to make statements as attractive and effective as possible.

You only pay more than CPL if the potential customer really does what you want them to do. In this way you know for sure that every promotion hits the mark and generates revenue for your own company. The CPA is of course higher than, for example, a CPC.

It is often more complicated to determine how to measure such an action. Not all websites where you can advertise will offer you this option. You must be able to track the customer on the web analysis software, in order to be able to measure which sale or registration is taking place as a result of those advertisements. The use of temporary discount codes is another way to measure which sales are associated with the campaign.

If you want to decrease the cost of CPA, we recommend that you use our free popup builder tool popupsmart. With popups, you can increase your convertion rates and generate leads.

Cost Per Acquisition Related Terms