Popupsmart vs Sumo

Sumo Alternative: Popupsmart

Both Popupsmart and Sumo offer email list builder popups, but one will help you grow your email list faster with high-quality subscribers and provide more features for less cost. Let’s see which one is worth your time and investment!

More Features & Affordable Prices

Popupsmart’s basic plan is $39/m for 100.000 page-views, unlimited websites, and unlimited popups. Moreover, our free plan is forever free up to 5.000 page-views and includes most of the advanced features.
Sumo charges $49/m for a paid plan. It allows only three sites and 100.000 visitors. There is also no unlimited site option.

Popup Loading Speed

The popup onload speed of Popupsmart is under 134ms which is developed with better website performance in mind. The popups created with Popupsmart do not affect the opening speed of your website.
The popups created with Sumo may affect the opening speed of your website.

No Badge Ad on Free Plan

None of the popups created with Popupsmart include a brand ad. Users can display popups free of brand text. Both free and paid plans are unbranded.
Sumo does not allow Sumo branding removed from popups created with their free plan. Users need to purchase the paid plan to remove the Sumo branding from their popups.

Targeting Features

Popupsmart has various advanced targeting features that segment audiences more in detail and convert more visitors. As Popupsmart’s aim is not only to grow email lists but also increasing sales, and phone call traffic, users can access more targeting options.
As Sumo aims only at building email lists, it has a limited number of audience targeting features. Also, some targeting features are not available for the free plan. This is a drawback for users who are looking for more targeting options to build both email lists and increase revenue efficiently and faster.

Limited Domain and Page-View

All of Popupsmart’s paid plans enable unlimited sites and unlimited popups. The basic plan ($39) allows 100.000 page-views, the pro 500.000, and the expert 1.000.000 page views.
Sumo’s paid plan allows a maximum of 3 sites and 100.000 visitors, which is very limited. There is not a paid plan that covers unlimited domains or more visitors.

Popupsmart vs Sumo


  • Pricing per 100.000 visitors
  • $39
  • $49
  • Free Plan
  • Branded Badge Free
  • Unlimited Popup Campaign
  • Unlimited Websites
  • 30 Day No Reason Cancelization


  • Announcement Popups
  • Email Collection Popups
  • Coupon Popups
  • Cookie Consent Popups
  • Recommendation Popups
  • Abandonment Cart Reminder Popups
  • Phone Call Campaigns
  • Gamification Popups

Design and Creation

  • 5 Minute Popup Campaign Creation
  • +50 Popup Designs
  • Advanced Form Builder
  • GDPR Ready
  • Success Popup Feature
  • Teaser Popup Feature
  • Custom CSS
  • Custom Fonts
  • Display Effects
  • Email Notifications


  • Geo Location Targeting
  • After X Seconds
  • On Exit-Intent
  • On Exit-Intent on mobile
  • In Activity Sensor
  • After Scrolling Down
  • Browsing Spesific Pages
  • New vs Returning
  • Traffic Sources (Facebook, Instagram, Adwords)
  • Cookie Targeting
  • HTML Source Targeting
  • Campaign Scheduling
  • Operational System
  • Browser Language
  • On-Click Targeting
  • Popup Frequency Settings


  • Mailchimp
  • Mailerlite
  • Sendgrid
  • Sendloop
  • Hubspot
  • Salesforce
  • Webhook
  • Sendinblue
  • Zapier
  • Email Marketing & CRMs (via zapier)
  • Website Builders & CMSs
  • eCommerce Platforms


  • Live Conversion Analytics
  • Google Analytics Event Integration

Support & Security and SEO

  • E-Mail Support
  • Priority Customer Support
  • Dedicated Success Manager
  • %99.99 Uptime
  • GDPR Complaint
  • SEO and Google Compliance


The answer is Popupsmart. Popupsmart can integrate with a wide range of CMS and web platforms. Moreover, it is incredibly easy to set it up on any website. Sumo, on the contrary, has very limited integration options which are only available for Shopify and Woocommerce. Popupsmart is compatible with these two and a lot more.

Both tools indeed provide new generation popups, but in terms of user-friendliness, the popups created with Popupsmart are one step ahead. We have +26 customizable popup templates and also teaser popup as the cornerstone of user-friendliness. It allows visitors to open the main popup by clicking on the teaser. Sumo doesn’t have teaser popups.

Yes, it is. Why do we say that? Because in Sumo’s free plan, popups are Sumo branded, there are no advanced visitor targeting and e-commerce design templates. Also, Sumo’s campaigns address a limited audience with only list builder popup available. Popupsmart, on the other hand, has unbranded popups in the free plan. Popupsmart users can convert more browsers with advanced targeting features and more solutions.

Popupsmart has “Increase Phone Calls” as one of the campaign goals. You can create stunning phone call popups, display WhatsApp chatbox, offer ‘call me back’ chance, and effectively increase your phone call traffic. Unfortunately, Sumo does not have phone call popups.

Both Popupsmart and Sumo promise reducing cart abandonment as one of their e-commerce features. However, as Sumo is more focused on building email lists, it may not be developed enough for sales increase purposes. Unlike Sumo, Popupsmart has a sales-increase solution and supports your marketing efforts with better targeting options like the exit-intent trigger and detecting new & returning visitors.

Popupsmart, by far. Differently from Sumo, Popupsmart allows custom fonts and custom CSS. We have +26 fully customizable popup templates including video popup and cookie consent popup which users cannot find in Sumo. Moreover, Popupsmart users can add attention-grabbing, sleek display effects to their popups.

Absolutely! While Sumo can integrate with a limited number of email marketing services, Popupsmart can integrate with a wide range of the most popular ones. Moreover, if you can’t find your email marketing service in our integrations list, you can always use Zapier to connect. Sumo does not have this option.

Popupsmart is superior in terms of audience targeting. Why do we say that? Because there are various advanced targeting options that you can effortlessly target your visitors with. Differently from Sumo, Popupsmart has an on-click, operating system, after scroll, language targeting, and more.

Yes, indeed both Popupsmart and Sumo allow performance tracking. However, with Popupsmart, you can track the performance of your campaigns better by total impression,popup views, interaction, and conversion rate. Moreover, you can integrate Popupsmart with Google Analytics for even more detailed data on your popup campaigns.

You can create notification popups with Popupsmart whereas Sumo does not seem to have this option. While Sumo is solely focused on building email lists, Popupsmart has different solutions to different problems. Show up notifications is one of our campaign goals which enables you to display notifications, make announcements, promote products, inform your visitors, and so on.

5 Best Sumo Alternatives 2023

sumo alternative

In this article, we'll go over some of the best alternatives to Sumo, previously called as SumoMe-. Let’s quickly introduce Sumo, which was created by AppSumo. Sumo is a platform that allows you to automate your site growth. Their main focus is on email list building. Sumo is a great tool yet it is not the only one. Let’s see what else is out there.

# 1. Popupsmart Vs Sumo

popupsmart alternative

Popupsmart is the best alternative to Sumo for email capture. It’s a simple tool that helps you to capture email addresses and phone calls and provides your site with advanced features aimed at increasing sales. Popupsmart is a no-code tool to increase e-commerce sales, build email lists, and engage with your visitors in just 5 minutes. Popupsmart offers flexibility through many templates and targeting options.

Pricing: Sumo offers two plans, one is free and the other is paid. The free plan does not include advanced visitor targeting and A/B tests which paid plan has. Also, the free plan has the Sumo branding. The paid plan is $49 dollars/mo. They allow 10.000 emails per month on the free plan while they allow 50.000 for the paid plan.

The least favorite part of the free plan is that they limit your eCommerce revenue if it’s sumo-driven.

Popupsmart, on the other hand, offers a free option with 5.000 pageviews/mo for 1 website and 1 popup. On the basic plan which costs 39 dollars per month, they offer unlimited websites and unlimited popups with 100.000 pageviews. They do have almost 80% of the features on the free plan, and almost 90% of the features in the basic plan. So you won’t miss a lot even if when you use it for free.

Targeting: Advanced targeting options are a well-established feature of Popupsmart. On-click, operating system, after scroll, language, and geolocation targeting are just a few examples. As Sumo aims only at building email lists, it has a limited number of audience targeting features. Also, some targeting features are not available for the free plan.

# 2. Poptin Vs Sumo

poptin alternative

Poptin helps businesses increase their conversion rates with pop-ups and forms for websites. Pop-ups and forms allow businesses to gather contact information from site visitors, allowing them to easily communicate with potential customers.

Pricing: Poptin’s basic plan is $25 dollars per month and it allows 10.000 visitors, 1 domain, and unlimited popups. The basic plan is unbranded but in the free plan, you have a Poptin badge.

General: Poptin does not limit you with the analytics with days, months, or years. It has also an auto-responder. It has more templates and design variety than Sumo and other alternatives. You have access to lots of customization options.

# 3. Thrive Leads Vs Sumo

thriveleads alternative

Thrive Leads is a great web-based email list building and marketing platform. It also helps you grow your subscribers so you can reach more people with your business. Thrive Leads is a lead generation plugin for WordPress. It has targeting options and comes with an easy-to-use A/B testing feature. You can also hide forms or show different offers to your existing subscribers with SmartLinks.

Pricing: Thrive Leads is part of the Thrive Suite and Thrive Suite is $90 quarterly meaning 30 dollars per month. However, you can’t buy an individual plugin. Sumo offers two plans, one is free and the other is paid. The free plan has the Sumo branding. The paid plan is $39 dollars/mo. They allow 10.000 emails per month on the free plan while they allow 50.000 for the paid plan.

General: Thrive Leads is specifically meant for WordPress audiences. This means other platforms such as Wix, Webflow, Weebly, and other websites won’t be able to take advantage of this.

Speed: Plugins may cause websites to slow down. They require updates and may lower UX. Thrive Leads is a plugin that is compatible with WordPress.

# 4. Hello Bar Vs Sumo

hellobar alternative

Hello Bar is a WordPress plugin that allows you to create call-to-action banners on your website. It's an effective tool for converting casual visitors into customers or blog subscribers, even if you're just getting started with lead generation.

Pricing: Hello Bar charges $29 for 50.000, unlimited popups, and 3 websites. Users get half pageviews and limited domain options for the same price. Also, this plan excludes certain design features. Sumo offers two plans, one is free and the other is paid. The free plan has the Sumo branding. The paid plan is $39 dollars/mo. They allow 10.000 emails per month on the free plan while they allow 50.000 for the paid plan.

General: Like Sumo, Hellobar is a tool that allows for the creation of email sign-up boxes on your site. It’s more email list-building-oriented than some other tools, but it does come with all the standard features you’d expect as well as a great API and support.

# 5. Adoric Vs Sumo

adoric alternative

Adoric is a free popup builder platform that allows you to create well-designed, engaging web messages for both desktop and mobile.

Pricing: Adoric also has the brand logo in its popups. To remove it, you have to pay at least $9 for the basic plan. Both have a free plan, Adoric also has a free plan up to 1,000 pageviews, including 1 website, 1 domain, and only basic targeting features.

Targeting: Essentials ($29/m) and Standard ($79) plans lack most of the valuable targeting options. Users need to purchase the Pro plan ($199/m) to access all features. Sumo does not have advanced visitor targeting, A/B tests, and Advanced Email integrations in their free plan.