Sumo Alternative: Popupsmart

Both Popupsmart and Sumo offer email list builder popups, but one will help you grow your email list faster with high-quality subscribers and provide more features for less cost. Let’s see which one is worth your time and investment!

More Features & Affordable Prices

Popupsmart’s basic plan is $29/m for 100.000 page-views, unlimited websites, and unlimited popups. Moreover, our free plan is forever free up to 5.000 page-views and includes most of the advanced features.
Sumo charges $49/m for a paid plan. It allows only 3 sites and 100.000 page-views. Although the page-view number is the same, Sumo charges $20 more, and there is no unlimited site option.

Popup Loading Speed

The popup onload speed of Popupsmart is under 134ms which is developed with better website performance in mind. The popups created with Popupsmart do not affect the opening speed of your website.
Unfortunately, Sumo does not have the teaser popup feature.

Branded Popups

None of the popups created with Popupsmart include a brand ad. Users can display popups free of brand text. Both free and paid plans are unbranded.
Sumo does not allow Sumo branding removed from popups created with their free plan. Users need to purchase the paid plan to remove the Sumo branding from their popups.

Targeting Features

Popupsmart has various advanced targeting features that segment audiences more in detail and convert more visitors. As Popupsmart’s aim is not only to grow email lists but also increasing sales, and phone call traffic, users can access more targeting options.
As Sumo aims only at building email lists, it has a limited number of audience targeting features. Also, some targeting features are not available for the free plan. This is a drawback for users who are looking for more targeting options to build both email lists and increase revenue efficiently and faster.

Limited Domain and Page-View

All of Popupsmart’s paid plans enable unlimited sites and unlimited popups. The basic plan ($29) allows 100.000 page-views, the pro 500.000, and the expert 1.000.000 page views.
Sumo’s paid plan allows a maximum of 3 sites and 100.000 page-views which is very limited. There is not a paid plan that covers unlimited domains or more page-views.

Popupsmart vs Sumo


  • Pricing per 100.000 Page views
  • $29
  • $49
  • Free Plan
  • Branded Badge Free
  • Unlimited Popup Campaign
  • Unlimited Websites
  • 30 Day No Reason Cancelization


  • Announcement Popups
  • Email Collection Popups
  • Coupon Popups
  • Cookie Consent Popups
  • Recommendation Popups
  • Abandonment Cart Reminder Popups
  • Phone Call Campaigns
  • Gamification Popups

Design and Creation

  • 5 Minute Popup Campaign Creation
  • +50 Popup Designs
  • Advanced Form Builder
  • GDPR Ready
  • Success Popup Feature
  • Teaser Popup Feature
  • Custom CSS
  • Custom Fonts
  • Display Sounds
  • Display Effects
  • Email Notifications


  • Geo Location Targeting
  • After X Seconds
  • On Exit-Intent
  • On Exit-Intent on mobile
  • In Activity Sensor
  • After Scrolling Down
  • Browsing Spesific Pages
  • New vs Returning
  • Traffic Sources (Facebook, Instagram, Adwords)
  • Cookie Targeting
  • HTML Source Targeting
  • Campaign Scheduling
  • Operational System
  • Browser Language
  • On-Click Targeting
  • Popup Frequency Settings


  • Mailchimp
  • Mailerlite
  • Sendgrid
  • Sendloop
  • Hubspot
  • Salesforce
  • Webhook
  • Sendinblue
  • Zapier
  • Email Marketing & CRMs (via zapier)
  • Website Builders & CMSs
  • eCommerce Platforms


  • Live Conversion Analytics
  • Google Analytics Event Integration

Support & Security and SEO

  • E-Mail Support
  • Priority Customer Support
  • Dedicated Success Manager
  • %99.99 Uptime
  • GDPR Complaint
  • SEO and Google Complaint


The answer is Popupsmart. Popupsmart can integrate with a wide range of CMS and web platforms. Moreover, it is incredibly easy to set it up on any website. Sumo, on the contrary, has very limited integration options which are only available for Shopify and Woocommerce. Popupsmart is compatible with these two and a lot more.

Both tools indeed provide new generation popups, but in terms of user-friendliness, the popups created with Popupsmart are one step ahead. We have +26 customizable popup templates and also teaser popup as the cornerstone of user-friendliness. It allows visitors to open the main popup by clicking on the teaser. Sumo doesn’t have teaser popups.

Yes, it is. Why do we say that? Because in Sumo’s free plan, popups are Sumo branded, there are no advanced visitor targeting and e-commerce design templates. Also, Sumo’s campaigns address a limited audience with only list builder popup available. Popupsmart, on the other hand, has unbranded popups in the free plan. Popupsmart users can convert more browsers with advanced targeting features and more solutions.

Popupsmart has “Increase Phone Calls” as one of the campaign goals. You can create stunning phone call popups, display WhatsApp chatbox, offer ‘call me back’ chance, and effectively increase your phone call traffic. Unfortunately, Sumo does not have phone call popups.

Both Popupsmart and Sumo promise reducing cart abandonment as one of their e-commerce features. However, as Sumo is more focused on building email lists, it may not be developed enough for sales increase purposes. Unlike Sumo, Popupsmart has a sales-increase solution and supports your marketing efforts with better targeting options like the exit-intent trigger and detecting new & returning visitors.

Popupsmart, by far. Differently from Sumo, Popupsmart allows custom fonts and custom CSS. We have +26 fully customizable popup templates including video popup and cookie consent popup which users cannot find in Sumo. Moreover, Popupsmart users can add attention-grabbing, sleek display effects, and sounds to their popups.

Absolutely! While Sumo can integrate with a limited number of email marketing services, Popupsmart can integrate with a wide range of the most popular ones. Moreover, if you can’t find your email marketing service in our integrations list, you can always use Zapier to connect. Sumo does not have this option.

Popupsmart is superior in terms of audience targeting. Why do we say that? Because there are various advanced targeting options that you can effortlessly target your visitors with. Differently from Sumo, Popupsmart has an on-click, operating system, after scroll, language targeting, and more.

Yes, indeed both Popupsmart and Sumo allow performance tracking. However, with Popupsmart, you can track the performance of your campaigns better by total impression,popup views, interaction, and conversion rate. Moreover, you can integrate Popupsmart with Google Analytics for even more detailed data on your popup campaigns.

You can create notification popups with Popupsmart whereas Sumo does not seem to have this option. While Sumo is solely focused on building email lists, Popupsmart has different solutions to different problems. Show up notifications is one of our campaign goals which enables you to display notifications, make announcements, promote products, inform your visitors, and so on.