Browser Targeting
Show or hide your popup campaign based on the visitor's browser. Learn how to set up Browser Targeting to include or exclude Chrome, Firefox, Safari, Edge, and Opera.
Browser Targeting allows you to control whether a popup campaign is displayed based on the browser a visitor uses.
You can use it to show a campaign only on selected browsers or prevent it from appearing on specific browsers.
How Browser Targeting Works
Popupsmart identifies the visitor's browser and checks it against the conditions configured for your campaign.
You can create two types of rules:
- Show on selected browsers: The popup is displayed only to visitors using one of the selected browsers.
- Do not show on selected browsers: The popup is hidden from visitors using one of the selected browsers.
Visitors must meet the browser condition, along with any other targeting rules applied to the campaign, for the popup to appear.
How to Set Up Browser Targeting
Open the Segment Step
Open the popup campaign you want to configure and go to the campaign's Segment step.
Add Browser Targeting
Click Add audience targeting and select Browser Targeting under Audience Targeting.

Choose Browsers to Include or Exclude
Choose whether you want to show or hide the popup on selected browsers, then select the browsers you want to include or exclude. Available browsers are Chrome, Firefox, Safari, Edge, and Opera.

Save and Publish
Save your changes, then publish or update the campaign. The browser targeting condition will apply after the updated campaign is published.
Use Cases
Show browser-specific instructions
Display instructions that apply only to visitors using a particular browser. For example, you can show browser-specific installation steps or configuration guidance.
Promote a browser extension
Show a campaign only on browsers where your extension is available.
Exclude unsupported browsers
Prevent a campaign from appearing on browsers that do not support a specific feature, integration, or user experience.
Personalize campaign messaging
Create different popup campaigns for visitors using different browsers and tailor the message accordingly.
Combining Browser Targeting With Other Conditions
Browser Targeting can be used together with other targeting options, including:
- Device targeting
- Operating system targeting
- Geographic targeting
- URL targeting
- Traffic source targeting
- New or returning visitor targeting
When multiple targeting conditions are active, the visitor must meet the campaign's complete targeting configuration before the popup can be displayed.
Frequently Asked Questions
Do you have additional questions about Browser Targeting? Contact Us!
How is this guide?