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How to Set Event Integration in Google Analytics 4

Learn how to set up event integration in Google Analytics for seamless popup campaign performance tracking and enhanced data analysis.

Welcome to the new era of data integration with Google Analytics 4! Popupsmart offers an easy way to track the statistics of your campaigns while introducing significant enhancements to elevate your analytics experience.

Steps to Follow If You Installed GA4 to Your Website Directly

Prerequisites

You need a Popupsmart account and a Google Analytics account before starting the integration.

Verify Your Website

You need to verify your website on the Popupsmart dashboard.

Design Your Popup

Go to the Popupsmart dashboard and design your popup. Don't hesitate to rely on your creativity and customize it as you like.

Enable Integration

After completing your popup, click the "Settings" and "Integrate with Google Analytics" fields to enable the integration.

turning on the google analytics integration

Publish

Click "Publish," and your integration is completed.

Steps to Follow If You Installed GA4 via Google Tag Manager

Download JSON File

Please download the JSON file first.

Access Admin

Log in to your Google Tag Manager account and click on "Admin" from the account panel.

gtm dashboard admin tab

Import Container

In the "Admin" section, locate the "Import Container" on the right-hand side.

import container selection on gtm

Upload JSON File

Upload the downloaded JSON file.

popupsmart json file import

Configure Merge Settings

Select the "Existing" option and find the workspace. Choose the "Merge" option. Leave "Overwrite conflicting tags, triggers, and variables" selected.

workspace selection on gtm

Confirm Changes

Confirm the changes made.

confirming changes

Publish Changes

Click on the "Submit" button and "Publish" in the top right corner.

submitting changes

Important Note

It's essential to maintain consistency between the measurement ID used in your Google Analytics Data Streams settings and the value assigned to the variable named GA4 Tracking ID in Google Tag Manager.

Viewing the Results

Access Reports

Go to your Google Analytics account. Click "Reports."

ga report

View Realtime

Choose "Realtime" to see the activities and events.

ga realtime

Long-Term Data Tracking

Choose Reports

You need to choose "Reports" on the left sidebar of Google Analytics.

ga reports side bar

Choose "Life cycle," "Engagement," and lastly, "Events" to see your data.

ga events engagement

Filter by Time

For further customization, you can view your data based on a specific time range by adjusting the time on the date picker at the corner.

ga time range

Event Parameters

Prerequisite

Google Analytics code should be already installed on your website for this integration to work.

Custom Dimensions

If you want to see the results of the parameters in the long term rather than the last 30 minutes, we recommend creating a custom dimension in Google Analytics 4.

If you have any other questions about managing this integration, feel free to mail us!

How is this guide?

On this page
Steps to Follow If You Installed GA4 to Your Website DirectlyPrerequisitesVerify Your WebsiteDesign Your PopupEnable IntegrationPublishSteps to Follow If You Installed GA4 via Google Tag ManagerDownload JSON FileAccess AdminImport ContainerUpload JSON FileConfigure Merge SettingsConfirm ChangesPublish ChangesViewing the ResultsAccess ReportsView RealtimeLong-Term Data TrackingChoose ReportsNavigate to EventsFilter by TimeEvent Parameters