How to Publish Your Campaign (Publish Step)
Learn how to publish your campaign (publish step). Step-by-step guide with screenshots.
The Publish step is the final stage before your popup goes live. After completing the Design and Segment steps, click Next to Publish.
Here you can review integrations, enable tracking, and launch your campaign.
1. Google Analytics Integration

You can enable Google Analytics tracking directly from this page. When activated, your campaign will integrate with Google Analytics if your website already has:
- A Google Analytics code
- Or Google Tag Manager installed
This allows you to track popup performance inside your analytics setup.
Tip
If you are unsure whether GA or GTM is installed, check your store's theme or ask your developer.
2. Shopify Customer Integration

You can send popup form data directly to Shopify Customers.
Turn on the Shopify Customer toggle
Map your form fields
You will see a field mapping screen where you can connect:
- First name
- Last name
- Phone
- Tags
Required field
Email is required for Shopify Customer integration.
Once saved, collected data will appear inside the Customers section of your Shopify admin.
3. 3rd Party Marketing Tool Integrations

Inside the Shopify Embed App, you will see the most popular integrations such as:
- Klaviyo
- Mailchimp
- HubSpot
Click Add Integration to connect one.
If you need additional integrations, you can access them from the Advanced Editor.
Integrations Available in the Advanced Editor
| Integration | Type |
|---|---|
| ActiveCampaign | Email Marketing |
| Drip | Email Marketing |
| Customer.io | Email Marketing |
| Email Octopus | Email Marketing |
| Brevo | Email Marketing |
| MailerLite | Email Marketing |
| SendGrid | Email Marketing |
| Zapier | Automation |
| Make | Automation |
| Webhook | Custom |
To access these, click the pencil icon to open the Advanced Editor and go to Integrations.
4. Final Review
Before publishing, check:
- Design looks correct
- Targeting is selected
- Integrations are properly connected
Tip
Use the device preview at the top to switch between desktop and mobile view before publishing.
5. Publish Your Campaign
When everything is ready, click Publish campaign. Your popup is now live on your store.
You can return anytime to:
- Edit the design
- Adjust targeting
- Change integrations
- Pause or update the campaign
Start simple. Connect advanced integrations only if your workflow requires it.
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