How to Choose Who Sees Your Popup (Segment Step)
Learn how to choose who sees your popup (segment step). Step-by-step guide with screenshots.
The Segment step controls who will see your popup. After finishing the Design step, click Next to Segment to access this page.
The targeting options shown here are preset and goal-based. They change depending on the campaign goal you selected earlier. Smart Mode is always available.
How Preset Targeting Works
When you choose a campaign goal such as:
- Grow My Email List
- Increase Sales
- Stop Cart Abandonment
- Product Recommendations
The Segment step automatically suggests targeting options that match that goal.
This helps you launch faster without manually setting complex rules.
Available Targeting Options
Smart Mode
How it works
Smart Mode uses artificial intelligence to automatically show your popup to visitors who are most likely to convert. If you are unsure which targeting to use, Smart Mode is a safe starting point.
Best for:
- Email collection
- Sales campaigns
- General growth campaigns
Goal-Based Preset Segments
Depending on your selected goal, you may see options such as:
- Highly Engaging Visitors
- Returning Visitor Engagement
- Cart-related targeting
- Product interest targeting
These presets are optimized for the specific goal you selected.
Simply choose the segment that fits your strategy and click Next to Publish.
Need More Advanced Targeting?
The Shopify Embed App keeps targeting simple on purpose.
If you need more control, you can switch to the Advanced Editor and create custom targeting rules.
Click the pencil icon to open the Advanced Editor
Go to Advanced Targeting Settings
You will be able to define detailed rules such as:
- URL targeting
- Device targeting
- Traffic source targeting
- Location targeting
- Visitor behavior rules such as scroll, exit-intent, and more
- Cookie-based rules
- Frequency rules
See the full list of advanced targeting options here: https://popupsmart.com/help/targeting
Advanced Shopify Audience Targeting (Available in the advanced editor)
For Shopify stores specifically, you can target visitors using Shopify data:
| Data | Description |
|---|---|
| Cart products | Target based on specific products in the cart |
| Cart total | Target based on cart value (e.g. above $50) |
| Cart product count | Target based on number of items in cart |
| Customer logged in | Target logged-in or guest visitors |
| Customer total spent | Target based on lifetime spend |
| Product availability | Target based on stock status |
| Customer tags | Target using Shopify customer tags |
| Purchase history | Target based on past orders |
and more.
Learn more about Shopify-specific audience targeting here: https://popupsmart.com/help/detail/audience-targeting
To find the Shopify audience targeting options, you need to go to the advanced editor:
Click the pencil icon to open the Advanced Editor
Go to Advanced Targeting Settings
When Should You Use Advanced Targeting?
Use preset targeting if:
- You want a quick setup
- Your campaign is straightforward
- You are just getting started
Use the Advanced Editor if:
- You need very specific rules
- You want full control over targeting logic
- You are running more complex campaigns
Start simple and move to advanced targeting only when needed.
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