How to Check Email Automation Analytics
Email automation analytics provide valuable insights and data to help you thoroughly analyze and gain a deeper understanding of your email automation campaigns.
By utilizing email automation analytics, you can track and measure the performance of your campaigns, identify trends and patterns, and make data-driven decisions to optimize your email marketing strategies.
![the page of email automation analytics of Popupsmart](https://cdn.prod.website-files.com/659415b46df8ea43c3877776/65d30cb26e4a0177aefaa348_email-automation-analytics.jpg)
- You can filter analytics by selecting the campaign name from the dropdown menu in the email automation section.
![the dropdown to choose a campaign on Popupsmart](https://cdn.prod.website-files.com/659415b46df8ea43c3877776/65d30ccfe138b91fc3915afb_campaign-choosing-dropdown.jpg)
- You can use the date picker on the right to filter campaigns based on their dates.
![the dropdown to pick a date on Popupsmart](https://cdn.prod.website-files.com/659415b46df8ea43c3877776/65d30ceec632acda9cd11487_date-picker-dropdown.jpg)
- You can view the daily, weekly, and monthly changes of the email automation campaigns through a graph. Additionally, you can choose which metric to display on the graph.
![the graph to summarize email analytics](https://cdn.prod.website-files.com/659415b46df8ea43c3877776/65d30d0fd86f4f9bc89014bd_the-summary-graph-of-email-analytics.jpg)
- You can find the metrics below to analyze deeply:
Email Sent: The total number of emails dispatched from your campaign to the intended recipients.
Delivered: The number of emails that were successfully delivered to the recipient's inboxes.
Delivered - Rate: The proportion of emails that successfully reach the recipients' inboxes compared to the total number of emails sent.
Open: The total count of times recipients opened the email.
Open-Rate: The ratio of the number of recipients who opened the email to the total number of delivered emails.
Click: The total number of times recipients clicked on one or more links contained in the email.
Click-Rate: The percentage of recipients who clicked on one or more links within the email, calculated against the total number of delivered emails.
Unsubscribers: The total number of recipients who chose to unsubscribe from your email list after receiving an email.
Unsubscribers - Rate: The rate at which recipients unsubscribe from your email list after receiving an email.
Bounce: The total count of sent emails that were not successfully delivered to the recipient's inboxes.
Bounce - Rate: The total count of sent emails that were not successfully delivered to the recipient’s inboxes.
Invalid Emails: The emails sent to invalid or non-existent email addresses