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active arrowWhat Metrics Can I Find on The Analytics Page
active arrowHow to See Your Campaign Metrics
active arrowHow To Auto-Download Leads Using an API
active arrowHow to Check Email Automation Analytics
active arrowHow to Monitor Leads of Your Email Automation

How to Check Email Automation Analytics

Email automation analytics provide valuable insights and data to help you thoroughly analyze and gain a deeper understanding of your email automation campaigns. 

By utilizing email automation analytics, you can track and measure the performance of your campaigns, identify trends and patterns, and make data-driven decisions to optimize your email marketing strategies.

the page of email automation analytics of Popupsmart
  • You can filter analytics by selecting the campaign name from the dropdown menu in the email automation section.
the dropdown to choose a campaign on Popupsmart
  • You can use the date picker on the right to filter campaigns based on their dates.
the dropdown to pick a date on Popupsmart
  • You can view the daily, weekly, and monthly changes of the email automation campaigns through a graph. Additionally, you can choose which metric to display on the graph.
the graph to summarize email analytics
  • You can find the metrics below to analyze deeply:
Email Sent: The total number of emails dispatched from your campaign to the intended recipients.
Delivered: The number of emails that were successfully delivered to the recipient's inboxes.
Delivered - Rate: The proportion of emails that successfully reach the recipients' inboxes compared to the total number of emails sent.
Open: The total count of times recipients opened the email.
Open-Rate: The ratio of the number of recipients who opened the email to the total number of delivered emails.
Click: The total number of times recipients clicked on one or more links contained in the email.
Click-Rate: The percentage of recipients who clicked on one or more links within the email, calculated against the total number of delivered emails.
Unsubscribers: The total number of recipients who chose to unsubscribe from your email list after receiving an email.
Unsubscribers - Rate: The rate at which recipients unsubscribe from your email list after receiving an email.
Bounce: The total count of sent emails that were not successfully delivered to the recipient's inboxes.
Bounce - Rate: The total count of sent emails that were not successfully delivered to the recipient’s inboxes.
Invalid Emails: The emails sent to invalid or non-existent email addresses

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