Reward First-Time Customers on Shopify Store with Discounts for Second Purchase
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Reward First-Time Customers on Shopify Store with Discounts for Second Purchase

# Reward First-Time Customers on Shopify Store with Discounts for Second Purchase

We all know that the first purchase is the most important one.

It means your customer is actually interested in your product, and if you can make them return to your Shopify store again, it will be much easier to retain your customer forever.

So why not offer a discount to your first-time buyers?

Customers love discount codes and don't just take our word for it; check out the data on digital coupons and deals:

  • A total of 82% of Millennial shoppers reported that they used digital coupons in 2022.

  • According to a 2021 survey, an average of 83% of U.S. shoppers have used an online coupon before.

  • In 2021, it was found that the most preferred source for finding coupons among shoppers in the United States was digital offers linked to loyalty cards, with 16% of respondents citing this.

Use Popupsmart's smart SiteData targeting to precisely target first-time customers by offering a discount for their second purchase to make them keep coming for more!

Let's see how it's done:

# Step 1: Create a popup campaign using our beautifully designed templates after logging in to your Popupsmart account (or signing up for free if you're new).

popupsmart register screen

# Step 2: On the popup builder screen, navigate to the "Segment" section and click "Edit" to add SiteData targeting. (You can click the two circular arrows to see all predefined segments or create one from scratch in "My Segment.")

edit segment on the builder

# Step 3: Add "SiteData Targeting" under "Audience" by clicking "Add audience targeting."

adding the sitedata targeting

# Step 4: Choose "Show popup" from the first dropdown menu and "Matches" from the second.

sitedata targeting configuration options

# Step 5: Property Keyword is "shopify.cart.customer.totalOrder" and "Property Value" is "1", implying that the popup will only be shown to first-time buyers.

sitedata targeting configurations

# Step 6: Now, add another SiteData targeting and choose "Show Popup", if the property keyword "Matches" "shopify.cart.customer.firstLog".

# In the second targeting, "Property Value" should be "false".

adding a new sitedata targeting

# Step 7: Save, publish, and congrats! It's all done.

publish step on the builder

With Popupsmart's SiteData targeting, you'll be hitting the bullseye when it comes to targeting your first-time customers.

Now your popup will be visible for first-time customers, offering them a coupon code that they can use for their second purchase to encourage them to become a return customer.

This will not only help you to increase your conversion rate and revenue but also build a loyal customer base.

Need a hand? Contact Popupsmart!