Increase AOV with complementary product offer

How to Create a ‘Frequently Bought Together’ Offer

# How to Create a ‘Frequently Bought Together’ Offer

If you wish to upsell or cross-sell to your customers with a ‘Frequently Bought Together’ offer, then you can do so with a Popupsmart campaign. While it’s not yet possible to create an automatically populated section that recommends products based on visitor behavior, you can still configure your popups to upsell or cross-sell to your customers.

Let’s see how.

Step 1: First, create a new campaign on your Popupsmart dashboard.

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Step 2: Decide on the product category and the products to be promoted. Determine which product category you will add the offer and which product/s you’ll promote on your popup. For example, if a visitor is browsing a specific product category, you can promote another or a product/product bundle offer. This will ultimately increase your customer’s average order value.

Step 3: Pick a layout and begin designing its look.

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Make sure to show product images and write a catchy headline and call to action to encourage customers to take action. Pro tip: Notifying customers about the discount on the product is a game-changer that boosts conversions.

  • Don’t forget to configure your popup buttons. Have you decided on where your popup will redirect users when they hit the button? For example, you may take them to another product category or a product page by setting an action for the button.

In the Customize section, click to edit button settings and scroll down to Choose Action. Then, select Send & Redirect to URL. Enter the URL of the page you’ll redirect the submitters and set the Target URL Attribute as either “Open in New Tab” or “Open in Current Tab.”

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Step 4: Set up your popup’s display settings. Now, this is the most important step of creating a ‘Frequently Bought Together’ popup. So, once you complete the designing step, navigate to the Target tab.

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  • Click on Visitor Behavior and then select URL Browsing. Next, click on the Add button and select a condition under Show When, such as “Equals” or “Contains.” This will determine whether your popup will appear on the URL you’ll specify or not.
  • Enter the URL path in the Path field, such as “/blog.”
  • You may also add multiple URLs.
  • Save before closing the modal.

These settings will ensure you show your offer on the specified page, such as a product category or product page.

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Besides URL Browsing targeting, consider setting up the After X Seconds trigger for your popup. Simply put, it triggers the popup after a specific period the visitor lands on your page. We recommend not showing the popups right away but instead triggering them once the user spends at least 5 seconds on the page to preserve a better user experience.

  • To set up After X Seconds trigger, go to Visitor Behavior and click After X Seconds. Then, enter the time in terms of seconds.
  • Note that you may also add multiple time triggers. If you do, even after the user closes the popup, it will appear again within the specified time period unless that rule contradicts your View Frequency settings.
  • Save before closing the modal.

Here’s how our sample ‘Frequently Bought Together’ popup looks:

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