# Targeting New or Returning Visitors

You can target new or returning visitors to achieve better segmentation for your popup campaigns with Popupsmart. Have you seen our popup? Welcome, then.

First, go to "Audience" on the 3rd step on your popup builder. Then, click on "New Visitors or Returning Visitors".

popupsmart targeting new or returning visitors 1

Select "New", "Returning" or "All" based on your campaign goal.

popupsmart popup targeting new or returning visitors

Once you are satisfied with your popup setup, save and publish your popup. Well done!