What is Target Audience on the Popup Builder?

You can increase your popup impressions’ effectiveness with audience targeting.

To indicate the characteristics of your target audience, go to the ‘Target Audience’ section under the Display tab located in the popup builder.

popupsmart dashboard create popup display target audience section

Here is how you can specify target audiences to show popups to.

Operation System

Determine which operation system’s users best fit your target audience.

Choose between the options of Windows, MacOS, Linux, and Chromium.

popupsmart dashboard create popup operating system selection windows macos linux chromium

You may also select more than one operating system if you do not want to segment your audience based on the operating system they use.

New Visitors or Returning Visitors

Customer retention strategies and customer acquisition strategies changes based on their browsers’ behavior.

For instance, you need to attract the attention of new visitors, while you offering something valuable to returning customers to convince them to take the desired actions.

With this targeting option, determine which type of customer behavior, new visit, or returning visitors, will trigger your popup.

You can target both types of customers at once, as well.

popupsmart dashboard create popup new visitor returning visitor target audience section

Browser Language

Determine which browser language you want your visitors to have to display your popup to.

You can easily add more than one language by selecting the languages from the list. In case you do not want to choose a language, your popup will be visible to all visitors using their browsers in different languages.

popupsmart dashboard create popup select language for browser

popupsmart dashboard create popup add or delete browser language

Traffic Source Targeting

Determine from which traffic source your visitors should come from to see your popup campaign.

You can basically click on the add button and segment your customers according to the traffic source like social media channels, search engines, referral domains, and so on.

Include people from a domain name such as example.com, which you want to show your popup campaign to.

Furthermore, you can exclude visitors from sources that you do not want to display your popup to.

popupsmart dashboard create popup traffic source segmentation

To remove a traffic source from the list, click the ‘Delete’ button, which appears on the left side of the related row.

popupsmart dashboard create popup add or delete traffic source

Geo-Located Targeting

Determine the places that you want your visitors to live in to show your popup campaign to.

You can simply select a new location by clicking on the ‘Add New Location’ button to carry out a geographic targeting strategy.

popupsmart dashboard create popup geo located segmentation feature

To remove a location from the list, click the ‘Delete’ button, which appears on the left side of the related row.

Firstly, select a country for the left box, then, choose a city for the right box from the list that appears when you click on the arrows or boxes.

popupsmart dashboard create popup add or delete geo location

After you make the necessary changes for the Target Audience section, do not forget to save it from the ‘Save’ option in the upper navigation bar.

Still have some questions about the Target Audience section on our popup builder? Contact Us!