What is Newsletter?
A newsletter is a regularly distributed email campaign that is generally about one main topic of interest. This fits perfectly if your goal is to keep in touch with your existing customers.
Components of an Effective Newsletter
Catchy subject lines:
Subject lines should induce the recipient to open the email.
Consistently scheduled intervals:
Information provided in newsletters should be specific to the audience and be sent in consistent intervals.
Clear call to action:
Every newsletter should consist a desired call-to-action to reach the goal.
Mobile responsiveness:
Organizations need to make sure that their newsletters are mobile-responsive in and optimized for tablets and smartphones to reach the best results.
Unsubscribe opportunity:
Opt-out formed newsletters must be used for a subscriber to feel the freedom of unsubscription.
Incentives:
Offerings will not only grab consumers attentione for your newsletter marketing, but encourage them to make a purchase.
Terms and Conditions:
Include a link leading your privacy policy so your subscribers can make sure that their data won't be shared with third parties.
CAUTİON!
Effective newsletters must be informational, not sales-driven.
Few Examples of Newsletter
Spotify
The newsletter of Spotify contains the targeted customer's most-played songs, top artists and genres, the time they have spent on Spotify, and their most active days. The email continues with a call-to-action link that customers can click and reach the playlist made for them.
Play Station
The newsletter of Play Station includes the recipient’s name, the total trophies that a player has earned, and the total game-play hours. It also encourages users to keep playing!
Adidas
The newsletter of Adidas offers subscribers a customized language and exclusive access to the sale, just a day before it launches to the public. This tactic creates brand loyalty and increases conversions.
