Newsletter Definition - What is a Newsletter?
A newsletter is a regularly distributed email campaign that is generally about one main topic of interest. This fits perfectly if your goal is to keep in touch with your existing customers. You can read more about newsletter to getting started with email marketing here.
Components of an Effective Newsletter
Catchy subject lines:
Subject lines should induce the recipient to open the email.
Consistently scheduled intervals:
Information provided in newsletters should be specific to the audience and be sent in consistent intervals.
Clear call to action:
Every newsletter should consist of the desired call-to-action to reach the goal.
Mobile responsiveness:
Organizations need to make sure that their newsletters are mobile-responsive and optimized for tablets and smartphones to reach the best results.
Unsubscribe opportunity:
Opt-out formed newsletters must be used for a subscriber to feel the freedom of unsubscription.
Incentives:
Offerings will not only grab consumers attention for your newsletter marketing, but also encourage them to make a purchase.
Terms and Conditions:
Include a link leading to your privacy policy so your subscribers can make sure that their data won't be shared with third parties.
CAUTION!
Effective newsletters must be informational, not sales-driven.
Few Examples of Newsletters
Spotify
Spotify's newsletter contains the targeted customer's most-played songs, top artists and genres, the time they spent on Spotify, and their most active days. The email continues with a call-to-action link that customers can click on and reach a playlist made for them.
Play Station
Play Station's newsletter includes the recipient’s name, the total trophies that a player has earned, and the total game-play hours. It also encourages users to keep playing!
Adidas
Adidas' newsletter offers subscribers a customized language and exclusive access to the sale, just a day before it launches to the public. This tactic creates brand loyalty and increases conversions.
