
Micro conversion is the first step of your main conversion goal, often called macro-conversions. Micro conversions may not seem like a win. However, they show you that the user has an interest in your product or service.
In order to increase your micro conversions, you need to understand what qualifies as a micro conversion. One of the easier ways of figuring that out chec the following common examples. However, be careful as some examples may not suit your website. Also, your website may have some micro conversions which are not listed below.
You should track your Micro Conversions in order to
Understand user attitude,
Nurture leads,
Choose suitable conversion funnels,
Fix mistakes.
Conversion Rate Optimization (CRO): The Beginners Guide