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What is Ghost CMS?

Initially released in 2013, Ghost is a free and open-source blogging platform.

It is written in JavaScript and distributed under the MIT license.

The Ghost blogging software focuses on the simplification of the online publishing process for publishers, entrepreneurs, and developers.

Ghost Foundation is a non-profit organization that cannot be bought or sold, and it is funded by customer subscription revenue.

Ghost home page

What are Ghost’s Features?

1. Site Management

  • Pages: Segment posts under pages so that they will not seem like a feed of posts.
  • Multi-language: Publish in any language or multi-languages with Ghost.
  • Custom Redirects: Manage custom 301 and 302 redirects to detect old URLs and map them to new locations.
  • Custom Branding: Ghost does not put its brand logo anywhere on your website.
  • Easy Navigation Menu: The software has a simple user interface.
  • Connected Social Accounts: Users' websites' metadata can be directly linked to social accounts.
  • Time-zone selection: Time-zone can be selected to make it most out of scheduling and audience experience.
  • Site Password: Users can hide their website from public view when it is under construction.
  • Code Injection: You can add custom code to your site’s header and footer.

2. Editor

  • Full-Screen Editor
  • Markdown Support
  • Intelligent Links
  • Dynamic Cards
  • Image Cards
  • Gallery Cards
  • Embed Cards
  • Unsplash Cards
  • Custom HTML Cards
  • Custom Markdown Cards

3. Publishing Workflow

  • Ghost allows its users to override the generated URLs by default.
  • You can organize your content by using dynamic tags and add internal tags.
  • User can schedule their posts for a future date.
  • If users mark specific posts as featured posts, they get highlighted.
  • Podcast submits are supported. There are also multiple ways to include source audio.
  • Custom Post Templates
  • Ghost generates automatic RSS feed for each tag, collection, and author archive.

4. Search Engine Optimization

  • No Plugins Needed
  • Tidy Markup & Attributes
  • Automatic Google Sitemaps
  • Robots.txt
  • Custom Page Meta
  • Custom URL structures
  • Google AMP Built-in
  • Automatic RPC Pings
  • Superior Performance
  • Trusted Service

5. Membership and Subscriptions

  • Member signup
  • Recurring subscriptions
  • Import/Export Members
  • Member webhooks
  • Email newsletters

6. Integrations

  • Apps & services
  • Zapier
  • Custom integrations

7. Team Management

  • Staff Users
  • Roles & Permission
  • Custom Profiles
  • User Invitations
  • Suspend Users

8. Themes

  • Handlebars.js
  • Casper Default
  • Theme Marketplace
  • Custom Themes
  • Automatic Assets
  • Dynamic Routing

9. Developer API

  • Headless CMS
  • Front-end Agnostic
  • Custom Storage Adapters
  • Choice of Database

10. Content Ownership

Users own all the data they transferred to Ghost. All content can be exported by the user at any time.

With a claim of promoting freedom of speech, Ghost does not control over users’ content, so it is censorship-free.

Ghost does not run any ads that interfere with user site or data. It is ad-free.

11. Open Source

  • Code Ownership: Users own both their content and all the code.
  • Permissive Open License: There is no restriction as the software uses one of the most permissive licenses, the MTI license.
  • Futureproof: Ghost allows its users to keep using their codes forever even after the company ceases to exist.

12. Security

  • Ghost carries out regular penetration testing of its open-source codebase and hosted infrastructure.
  • SQLi Prevention: The software uses an ORM + query builder and it does not generate any of its raw SQL queries.
  • XSS Prevention
  • Brute-force Protection: user login attempts are constantly scanned with NSP.

Who Is Ghost For?

Ghost website home page
  • Writers
  • Journalists
  • Startups
  • Content Marketers
  • Newsletter Authors
  • Podcasters
  • Video Creators
  • Makers
  • Creators


Along with a 14-day free trial, Ghost offers three payment methods with dependable features according to the plans.

Basic: $29/m

Standard: $79/m

Business: $199/m

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