Cinemagraphs are moving photographs without any noticeable breaks or edits. They are the hybrid of photography and video. Businesses using cinemagraphs often have longer session times for their websites and apps, higher click rates over banners and displayed-ads, and greater user engagement in social media.
Like image and video, the creative use of cinemagrah may be limitless.
Websites, landing pages, and blogs
Digital displays and billboards
Long form videos
Back to the history of cinemagraphs, they were in the format of GIF, however, beause the limitations in GIF format, usually HTML 5 video format is used to display cinemagraphics at a high quality and small folder sizes.