What is Cinemagraph?

Cinemagraphs are moving photographs without any noticeable breaks or edits. They are the hybrid of photography and video. Businesses using cinemagraphs often have longer session times for their websites and apps, higher click rates over banners and displayed-ads, and greater user engagement in social media.

cinemagraph example: glass, newspaper and dancing people

Where to Use a Cinemagraph?

Like image and video, the creative use of cinemagrah may be limitless.

What is cinemagraph

Instances of how and where cinemagraphs can be used include:

  • Digital advertisements

  • Websites, landing pages, and blogs

  • Email/newsletters

  • Social media

  • Digital displays and billboards

  • Long form videos

  • Museum and galleries

Format for Cinemagraph

Back to the history of cinemagraphs, they were in the format of GIF, however, beause the limitations in GIF format, usually HTML 5 video format is used to display cinemagraphics at a high quality and small folder sizes.