Cinemagraphs are moving photographs without any noticeable breaks or edits. They are hybrids of photography and videos. Businesses using cinemagraphs often have longer session times for their websites and apps, higher click rates over banners and displayed-ads, and greater user engagement on social media.
Like images and videos, the creative use of cinemagrahs is entirely up to you and frankly limitless.
Websites, landing pages, and blogs
Social media pages
Digital displays and billboards
Long form videos
Back to the history of cinemagraphs, they were initially used in the format of GIFs. However, beause of the limitations of the GIF format, the HTML 5 video format is usually used to display cinemagraphics for better quality and smaller folder sizes.