What is CASL (Canadian Anti-Spam Law)?
CASL is anti-spam legislation that will apply to all types of electronic messages businesses send in concert with commercial activity. It is ruled in order to;
- Prevent misuse of digital technology and electronic treats, and
- Help organizations stay competitive in the global digital market.
! CASL requires organizations to take permission from recipients before sending commercial electronic messages (CEMs).
How to Take Permission from Recipients?
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Clearly identify the brand name asking for consent,
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Provide your email address, phone number or website to be reachable all the time,
- Create a relationship guaranteeing that their personal information will not be shared with third parties, and
- Offer a free unsubscribe mechanism for those subscribers.
What happens if we don’t comply with CASL?
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Organizations that do not meet with the requirements of CASL may be punished by;
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Penalties up to $10 million
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Criminal charges
- Civil charges and/or
- Personal liability for executives.
How can we prepare for CASL?
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Identify the channels that you send commercial electronic messages (CEMs),
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Check if you have obtained the permission of your subscribers for CEM,
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Draw your path to meet with CASL requirements,
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Make sure your CEM content is in line with CASL requirements,
- Control that every single electronic message allows for unsubscribe.