What is Autoresponder?

An autoresponder is an email service providers program that automatically answers e-mails sent to it.

There are types of automated email or series of emails that you write once, schedule, and are sent automatically;

Types of Autoresponder

For business accounts;

Autoresponder business emails are sent automatically when the system triggered by a user action.

1. Welcome Emails

When a visitor signs up for a newsletter, purchases a product, or signs up for a discount, the welcome email is sent soon after the action.

2. Email Course

When a visitor joins for an email course, the course emails which are created to teach a topic to subscribers, are sent automatically in a predetermined intervals.

3. Upsell and Cross-Sell Emails

When a customer purchases a product, upsell and cross-sell type of email is sent to user automatically. This type of email may contain recommentations based on the customer taste.

4. Abandoned Cart Emails

When a customer adds an item to a shopping card on the organization's webpage, abondened cart email is sent in order to remind the customer that their wished products are waiting for them.

adidas-abandoned-cart-email-example

For individual accounts;

1. Time-Based Emails

When an email account user sets a time limit to reply an email message and exceed this limit, time-based email is sent automatically.

2. On Leave Emails

When an email account user goes on leave, she creates an autoresponder saying that she is on vacation and will be back in two weeks later. The on leave email is sent automatically to those who email her during two weeks.

3. Occasional Emails

When an email account user want to celebrate a special day of her email senders, she creates an automatic occasional email.

How to Create Autoresponder in Gmail?

  1. Open "Settings"

  2. Turn on "Canned Responses"

  3. Create a template you want to use for auto-replying messages.

  4. Select "Show Search Options".

  5. Define the criteria to apply the filter, such as email of sender or any words in subject line.

  6. Select "Create Filter"

  7. Choose and set criteria for skipping, deleting or replying the message.

Free Autoresponder Softwares

  1. Hub Spot

  2. Get Response

  3. Aweber

  4. Klaviyo

  5. Mailchimp

  6. ConvertKit

  7. Autopilot

  8. Constant Contact

  9. Omnisend

Autoresponder Related Terms

Email Marketing

Email Header, Email Body, and Email Footer

Email (List) Segmentation

Email Signature

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