Zapier Integration for Digital Marketing / 3 Handy Zap Examples

As digital marketers, we have lots of means to achieve success depending on our goals. Would not it be amazing to own an automation tool to ease our job? Well, Zapier integration is designed to do your tasks according to your instructions.

In this context, you will obtain the basic definitions (Zapier terminology), benefits of the Zapier app, steps on how you can create an efficient zap, three zap examples that work, and the cost of using Zapier.

If you are ready, let’s begin our journey into the most preferred workflow automation application.

What is Zapier Integration?

Zapier is a web automation app allowing you to connect apps, to assign those apps some tasks, and to automate the necessary actions. The main aim of Zapier is to enable its customers to save time in their digital endeavors.

Zapier has more than 1500 integrated apps and can connect with any of those. You can mix and match triggers and actions to ease your job in the digital world. Furthermore, because zaps are simple-to-make, you don’t have to be educated or experienced to create a zap.

Zap is a guide for an Action to complete a task in one app when a Trigger occurs in another. More basically, a zap thinks in the following way;

“When I get a new thing in-app A (Trigger), I will apply another thing to app B (Action).”

Moreover, a multi-step zap is a zap created with one trigger and multiple actions. Automating the entire process of your digital jobs with multi-step zaps enables you to apply an advanced strategy.

What are the Benefits of Zapier?

Zapier checks your trigger for new data every few minutes. Therefore it does not miss any current actions to perform. There are plenty of reasons why you need Zapier to save time by automating your digital workflow. Zapier;

• Connects to more business apps than any of its competitors,
• Lays more triggers and actions opportunities,
• Has app-based customization options,
• Enables consistency because it does not forget to perform a regular task,
• Offers multi-step zaps allowing you to identify an advanced digital strategy,
• Has lots of available sources for you to learn how to use Zapier (video training courses, blog posts, and product news/updates)
• Is easy to use and you don’t have to be an expert to configure the automation.

How to Create a Zap?

Here, every single step to make an efficient zap is presented. By following these steps, you will create your first zap and fall in love with the capabilities of Zapier.

1. Click on the “Make a Zap” button in the top right-hand corner.

Trigger

2. Choose a trigger app that tells the action app to run,

3. Choose a trigger from the selected app options,

4. Connect your account in the trigger app (You will be asked to give some permissions, accept them; because Zapier is a very reliable website!)

5. Test the account to see whether it works properly or not,

6. Fill “Edit Options” carefully,

7. Before you continue, pull in some samples to test if there is a problem so far.

Action

8. Click on “Add an Action Step” and select the action app that will do the rest,

9. Choose an action from the selected app,

10. Connect your account in the action app, (You will be asked to give some permissions, but Zapier is a very reliable app!)

11. Test the account to see whether it works properly or not,

12. Fill the Set-Up Template carefully because you will have to fill some boxes or select one from the suggested options,

13. Before finish creating your zap, test it to confirm not having any troubles. If the test is successful, you can run your zap by turning the toggle on.

Now it is time for you to lean back and enjoy your free time!

3 Zap Examples for Digital Marketers That Actually Work

Zapier is easy to use as mentioned above, but it also requires creativity in mixing the related apps. Here, I have shared some of the zaps that Popupsmart is currently practicing in their digital marketing workflows. You may be inspired or directly apply those zaps in your own business.

Zap 1. “YouTube to WordPress and Pinterest”

Trigger
YouTube

Actions
WordPress
Pinterest

Zap 2. “Feedly to Ghost”

Trigger
Feedly

Action Ghost

Zap 3. “Pinterest to Twitter, Tumblr, Facebook, Instapaper”

Trigger
Pinterest

Actions
Twitter
Tumblr
Facebook
Instapaper

Pricing of Zapier

Zapier has different redemption plans to suit everyone. It divides the target customers into two: individuals and businesses.

1. For Individuals & Professionals

Free Plan: Create 5 zaps. These zaps may be 2-step zaps at most.

Starter Plan: Generate 20 zaps. These zaps can be multi-step zaps. Premium apps requiring a paid-plan are available. It costs $18.33 if paid annually or $20 for month-by-month payments.

Professional Plan: Have 50 zaps. These zaps can be multi-step zaps, and it also enables conditional logic, which is the if/then logic letting your zap take different actions based on the conditions chosen. Premium apps requiring a paid-plan are available. Zapier checks for new information from your apps every 5 minutes instead of every 15 minutes. It costs $45.83 if paid annually or $50 for month-to-month payments.

Professional Plus Plan: Make 75 zaps. These zaps can be multi-step zaps. This plan also enables conditional logic, which is the if/then logic allowing your zap to take different actions based on the conditions chosen. Premium apps requiring a paid-plan are also available. Zapier checks for new information from your apps every 5 minutes instead of every 15 minutes. It costs $68.75 if paid annually or $75 for month-to-month payments.

2. For Teams & Companies

This plan permits 75 zaps which can be multi-step zaps. It also offers conditional logic, which is the if/then logic enabling your zap to take different actions based on the chosen conditions. Premium apps requiring a paid-plan are available as well. Zapier checks for new information from your apps every 5 minutes instead of every 15 minutes.

The plan enables unlimited member collaboration within a workflow. You can create shared folders and give access to your teams. You may also specify the team members permitted to edit or share a zap.

It costs $114.58 if paid annually or $125 for month-to-month payments.

If none of the plans work for you, Zapier would be happy to offer you a customized solution.

I hope this article has contributed to your Zapier integration knowledge.

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If you have any questions or suggestions to add, please do not hesitate to contact me via comments. Thank you for your time!