· 12 min read

Zapier Integration for Digital Marketing with Zap Examples

Zapier integration for digital marketing saves lives.

As digital marketers, we have numerous methods at our disposal to attain success, depending on our objectives.

Imagine having an automated tool to streamline and simplify your work.

Actually, you can. With Zapier integration, you are able to automate tasks based on your instructions.

Ready to explore the most popular workflow automation application with its crucial points? Let's get started.

What is Zapier Integration?

Zapier is a web automation app allowing you to connect apps, to assign those apps some tasks, and to automate the necessary actions.

The main aim of Zapier is to enable its customers to save time in their digital endeavors.

Zapier has more than 5000 integrated apps and can connect with any of those.

a man working on his computer

You can mix and match triggers and actions to ease your job in the digital world. Furthermore, because zaps are simple-to-make, you don’t have to be educated or experienced to create a zap.

Zap is a guide for an Action to complete a task in one app when a Trigger occurs in another.

Automating the entire process of your digital jobs with multi-step zaps enables you to apply an advanced strategy.

What are the Benefits of Zapier?

There are plenty of reasons why you need Zapier to save time by automating your digital workflow.


Zapier;

  • Connects to more business apps than any of its competitors,
  • Lays more triggers and actions opportunities,
  • Has app-based customization options,
  • Enables consistency because it does not forget to perform a regular task,
  • Offers multi-step zaps allowing you to identify an advanced digital strategy,
  • Has lots of available sources for you to learn how to use Zapier (video training courses, blog posts, and product news/updates)
  • Is easy to use and you don’t have to be an expert to configure the automation.

How to Create a Zap?

Here, every single step to make an efficient zap is presented.

By following these steps, you will create your first zap and fall in love with the capabilities of Zapier.

1. Sign in to your Zapier account and fill in the blanks for the apps with the actions you aim.

Zapier steps at first where the apps and the actions are chosen

P.S.: We choose Google Calendar and Google Docs to automate.

2. You need to Sign in to your Google Calendar account on the beginning steps of automation. Then, click “Continue”.

Zapier integration connecting Google Calendar on the Zap map

You need to give access to Zapier because it’s the only way to know about the values in the apps.

3. You need to set your triggers up.

Zapier integration first trigger step on the Zap map

4. Now, it’s time to test your trigger. To do it, click Test trigger.

Zapier integration testing first trigger on the Zap map

5. After testing the trigger, you need to see a value on your first app. If there is no value on your main app, the zap will not work properly.

6. We need to go forward to the other steps of the second app. Connect your target account with the necessary permissions.

7. Choose the actions related to your app properly.

Zapier integration documentation on the Zap process

8. Before testing action, you need to make sure that the values are accurate and the way you like.

Zapier integration test action on the Zap map

9. After viewing details,you need to click _Publish_to continue.

Zapier integration Google Docs test event on the Zap map

10. After we have approved the all necessary steps, our Zap is published seamlessly.

Zapier integration published popup

Your Zap is ready to work automatically.

As long as you decide your apps, triggers, and actions properly, your Zap will work smoothly.

Also, you don’t need to worry about your Zap, because if there is any problem, Zapier notifies you with emails to review your Zap.

Zap Examples for Digital Marketers That Actually Work

Zapier is easy to use as mentioned above, but it also requires creativity in mixing the related apps.

a woman saying ta-daa

Here, we have chosen some of the zaps that Popupsmart popup builder is currently practicing in their digital marketing workflows.

You may be inspired or directly apply those zaps in your own business.

Zapier Integration with Popupsmart

There, we have integrated Zapier and Popupsmart with the direct integration.

The integration we have performed can really help you when you organize your popup campaigns' data.

Here is the Popupsmart and Google Sheet collaboration with Zapier.


Zapier for Popupsmart and Sendy

As a helpful email marketing platform that can help your campaign, there is Sendy.

We have automated Sendy with Popupsmart with the help of Zapier.

Here, you can have easy access and help through this helpful video that we have prepared for you.


The Pricing of Zapier

Zapier's mission is to improve workflows and streamline processes for its users.

You can choose a plan that best fits their needs because it has plans for individuals and businesses at the same time.

Whether it's automating repetitive tasks or integrating multiple apps, Zapier provides a comprehensive solution for optimizing productivity and efficiency.

Zapier Pricing table

For Individuals & Professionals

Free Plan of Zapier

  • It is possible to create 5 zaps.
  • Zaps are allowed to be single-step. That is, they can only have one trigger at a time.
  • It is not possible to have any premium apps.
  • Only one user can use this plan from an account.
  • It updates every 15 minutes.

Starter Plan of Zapier

  • It allows to generate 20 zaps.
  • Zaps are allowed to be multi-step. So, you can have more than one trigger.
  • Premium apps requiring a paid-plan are available.
  • Only one user have access to this plan from an account.
  • It updates every 15 minutes.

→ Monthly Payment: For a monthly payment, the cost of 750 tasks is $29.99 per month.

If you require more tasks, 1,500 tasks can be purchased for $58.50 in a month.

→ Yearly Payment: If you opt for a yearly payment, you can enjoy a 33% discount. The cost of 750 tasks per month will be $19.99, which amounts to $239.88 per year.

For 1,500 tasks in a month, the cost will be $39, which amounts to $468 per year.

Professional Plan of Zapier

  • You have unlimited Zaps chance.
  • Zaps can be multi-step for different choice of triggers.
  • It has autoreplay for the failed tasks due to errors or downtime.
  • Premium apps are available.
  • Advanced workflows and different actions based on conditions are within reach.
  • Since it is an individual plan, only one user can use at a time.
  • Zapier checks for new data in every 2 minutes.

→ Monthly Payment: For a monthly payment, the cost of 2.000 tasks is $73.50 per month.

If you require more tasks, 5.000 tasks can be purchased for $133.50 in a month.

There are more tasks in the plan, but the highest task of this plan is 2M and it costs 5.083,50 per month.

→ Yearly Payment: If you choose to pay yearly, you can save a 33% part of your money. The cost of 2.000 tasks per month will be $49. Or more tasks, like 5.000 tasks in a month, the cost will be $89.

You can find out more plans if you wish more tasks within the reach of this pricing plan.

The highest task number is 2M in return for $3.389 per month.

For Teams & Companies

Zapier for Teams and Businesses tables

There are two different plans for teams and companies.

The first plan is Team Plan of Zapier.

  • There is no limit on the number of Zaps.
  • You can create muti-step Zaps which help different triggering.
  • You have premier support option which can ease the solving of your problems.
  • It is possible for you to reach unlimited premium apps.
  • This plan is for the teams, so there is no limit in users.
  • You can share app connections to connect your teammates and their favourite tools.
  • Update time of your Zaps is now 1 minute.

If you have a team that deals with automations in your organization, this plan is suitable for you.

→ Monthly Payment: For a monthly payment, the cost of 50.000 tasks is $598.50 per month.

If you require more tasks, 100.000 tasks can be purchased for $898.50 in a month.

There are more tasks in the plan, but the highest task of this plan is 2M and it costs $5.998,50 per month.

→ Yearly Payment: If you choose to pay yearly, you can save a 33% part of your money. The cost of 50.000 tasks per month will be $399. Or more tasks, like 100.000 tasks in a month, the cost will be $599.

You can find out more plans if you wish more tasks within the reach of this pricing plan.

The highest task number is 2M in return for $3.999 per month.

The Company Plan of Zapier is the final plan of Zapier and it’s for companies as the name suggests.

It offers robust features and advanced capabilities for the automations.

  • Unlimited Zaps are available.
  • Your zaps can be multi-step.
  • You can use any premium apps you want.
  • It is available to add teams and increase their workspace permissions.
  • There is no limit to the number of users since it is for companies.
  • You can ensure secure access and its management.
  • Custom data retention to customize task history is available.
  • Update time is 1 minute in this plan.

→ Monthly Payment: For a monthly payment, the cost of 100.000 tasks is $1.198,50 per month.

If you require more tasks, 200.000 tasks can be purchased for $1.798,50 in a month.

There are more tasks in the plan, but the highest task of this plan is 2M and it costs $7.498,50 per month.

→ Yearly Payment: If you choose to pay yearly, you can save a 33% part of your money. The cost of 100.000 tasks per month will be $799. Or more tasks, like 200.000 tasks in a month, the cost will be $1.199.

You can find out more plans if you wish more tasks within the reach of this pricing plan.

The highest task number is 2M in return for $4.999 per month.

To Conclude

Zapier is a must-have for anyone looking to optimize their workflow and achieve their marketing goals.

It is highly beneficial and effective to use Zapier’s flexible features, user-friendly Zap process, and cost-effective pricing plans.

Our recommendation is to benefit from Zapier and its wide range of apps with free or paid plans to shine your digital marketing actions.

a woman saying now

FAQs

What are the Most Favorable Integrations on Zapier?

Zapier has many apps to integrate seamlessly; however, there are some tools that people love so much. The tools that people choose to integrate much are:

  • Google Sheets
  • Gmail
  • Filter by Zapier
  • Slack
  • Webhooks by Zapier
  • Google Calendar
  • Formatter by Zapier
  • Email by Zapier
  • Schedule by Zapier
  • Mailchimp

Does Zapier Integration Require Technical Skills?

No, it doesn’t. Zapier guides you through the integration process. The only thing you have to do is to follow the steps and decide the actions you want to take. After you determine the apps, triggers and make the test, Zapier shows you the rest.

Can I Set up Zaps to Run at Specific Times?

Yes, Zapier allows you to schedule zaps to run at specific times. It gives you more control over your workflow automation because you don’t have to stuck at any time or wait for a certain time.

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