E-commerce is a highly competitive business. If you can’t make the smarter move, thousands of other online stores will leave yours collecting dust.
In fact, WooCommerce powers over 28.19% of online stores.
But don’t let this discourage you. We know just how you can improve SEO for WooCommerce.
So, let me ask you: Are you trying to drive more organic traffic to your WooCommerce store but not sure how to get started?
There’s one path that can bring you very high-quality and long-lasting traffic.
It’s search engine optimization (SEO.) Ranking your WooCommerce store on the search engine results page (SERP) can take some work and a long time, but you will exceedingly reap the benefits in the years to come.
We will go over the essential WooCommerce SEO tips in this blog. Here’s what we’ll cover:
The answer to “ Is WooCommerce SEO-friendly? ” is yes, WooCommerce is SEO-friendly.
However, the fact that WooCommerce comes with an SEO-compliant site structure doesn’t necessarily mean you will rank higher. You still need to optimize your website, use plugins and techniques to improve WooCommerce SEO.
When you start an online store, you will add things like themes, products, titles, descriptions, images, and other content, all of which are your responsibility. So, it’s up to you to optimize all the additional content.
SEO is not a one-time strategy. It’s an ongoing process, so you should be steady in order to see growth in your traffic.
You might be wondering, what do I need to do for an effective WooCommerce strategy?
Luckily, this WooCommerce SEO guide will provide you all the tips you need in your arsenal. Let’s get started.
Keep in mind that WooCommerce is a plugin; it is not stand-alone software. It incorporates WordPress, which is an SEO-friendly CMS. You need to improve your overall website SEO first and make every element SEO-friendly.
You might know that you should optimize your blog posts for SEO and engagement. But it’s not only that. You should optimize your individual WooCommerce product titles for SEO as well.
Your product titles appear in browsers’ title bar, and search engines use these as the title of a search result.
When search engines crawl, they crawl the title of a page first. So, your product title tags are crucial to optimize.
If you want to simplify this process, you can use AIOSEO or YOAST SEO, which are two of the best WordPress plugins.
You will see options to optimize page titles, slugs, and meta descriptions in the YOAST SEO plugin.
Start by modifying your product titles. You can do that by heading over to SEO Titles in the YOAST SEO section.
Here are a few tips for better page titles for SEO:
Product meta descriptions appear below the product page titles in SERP. Make sure to craft compelling meta descriptions to drive clicks to your pages.
Think of the product description as your one-line sales pitch. Ask yourself if it prompts users to click.
Use the same keywords in your descriptions that you used in the product title. This way, your page will have a higher density of those keywords and be likely to rank higher for those specific queries.
Slug is a part of a URL that identifies a page in an easy-to-read form, also known as permalinks. WooCommerce uses your product’s title as the slug by default. However, product titles may not include relevant SEO keywords.
In that case, it’s best to change the slug in your product’s SEO settings. Make sure to use your main keyword in the slug and try to keep it short.
Organizing your products in proper categories and tags helps your customers easily find what they are looking for. They are also useful for search engine crawls.
Each product category and tag has its own page in WooCommerce. Search engines crawl and list them each separately.
These pages include similar products, which increases the keyword density and chance to rank higher for those keywords.
Most beginner online store owners often confuse categories and tags, which leads to incorrect usage. If we are to explain the difference simply:
Think of categories as a broader grouping of your products. For example, categories for a beauty store can be “Eyes, Lips, Face Skincare,” etc. Since categories are hierarchical, you can add child categories to them.
So, it’s important to understand the difference between categories and tags.
For example, the Eyes category can include child categories such as Mascara, Eyeliner, Eyeshadow, etc.
See how categories show as pages in search results:
Most online sellers aren’t aware of the power of image SEO. Many customers switch to image results to quickly scan and find the product they are searching for.
Google recently removed the “View Image” feature from the search results. This means that viewers now have to visit your website to see the image with its context.
Consequently, this is useful for online stores because you can drive customers who are already in the “purchase decision” stage in the buying process.
So, how does image SEO work? It works much like a web search. Google crawls images using artificial intelligence, image recognition, and other algorithms to provide users with the most related results.
Adding alt tags to all images on your website is essential to get more traffic from Google image search. Make sure you perform this WooCommerce SEO tip to drive additional traffic.
Here’s an example from one of Popupsmart’s blog posts:
A breadcrumb is a small text path indicating where the user is on a website. They are excellent for internal linking since they define a clean path or trail to the page you are on.
What’s more, breadcrumbs also appear in the search results, providing you a rank boost. There are breadcrumbs plugins for WordPress that you can use for your WooCommerce products, such as Breadcrumb NavXT.
Plus, some WooCommerce themes have built-in breadcrumb functionality. So, you might want to check your theme.
Duplicate pages are the pages on your site that have a significant portion of identical or very similar content. When you have duplicate pages, there’s a risk that Google might remove your content from rankings.
You might want to check for duplicate content if;
The best practice is to always make sure to write original content. If you have duplicate page issues in your existing pages, then you should keep the one that gets the most traffic and ranks better.
Then, redirect the other duplicate pages to the page you’re keeping.
Redirects are also vital if you are moving from one e-commerce platform to another, such as from Shopify to WooCommerce (or vice versa.) This action may often result in changes to URL structures.
If you want to keep your page rankings from the former platform URLs, you’ll need to direct those to your new platform URLs instead of replacing them.
Sometimes you might want to keep both pages, whether identical or similar. In that case, redirecting them won’t work.
Instead, you can use canonical links to tell search engines where to find the true content by including a canonical tag in the header of your duplicate content.
Both options will work for duplicates across multiple domains you own.
Another important one of the essential WooCommerce SEO tips is to optimize your site speed and performance.
Google considers website loading speed as one of the most vital ranking factors. Faster websites are more likely to rank higher in search results.
Besides, website speed is not only important to improve your SEO for WooCommerce and impacts the on-site user experience.
Helpful article suggestion for you: 22 UX Tips Increase E-Commerce Conversion
You can analyze your website speed with Google’s own tool, PageSpeed Insights.
There are many WooCommerce SEO plugins and extensions that can help you grow your business and improve SEO faster.
In fact, WooCommerce.com sells 520 official plugin extensions for WooCommerce.
We have mentioned some earlier, such as Yoast SEO WooCommerce plugin and AIOSEO. Besides them, you can also convert your existing traffic to customers with smart popups.
We suggest Popupsmart no-code popup builder tool. With Popupsmart, you can create WooCommerce popups without any plugin.
Last but not least, our last WP e-commerce SEO tip is to start a blog for driving more organic traffic.
It’s not a necessity to have a blog page for WooCommerce stores, but it can help your rankings. Blogs increase the sessions users spend on your website.
With a correct internal linking to your products and other pages, they can increase your other pages’ ranking. Eventually, blogs can contribute to boosting your sales.
We like sharing our knowledge with our visitors! You are very welcome to use our infographic on your website for presenting excellent information about how to do SEO on Shopify stores.
That’s it! We hope that you found this WooCommerce SEO guide helpful. Do you have any other SEO suggestions for digital store owners? Let us know in the comments below. 🙂