"Which departments should be involved in creating content?" is a question asked in HubSpot Inbound Certification Exam. In the picture below, you will find the representation of both the question and the options.
The correct answer is A; all departments.
So, what does "all departments" refer to? And, how can all departments be involved? In this article, I will explain it in detail to give you a better understanding of the content creating process by contributors.
The content on your website must be valuable, relevant, and consistent to drive the desired amount of conversions.
Therefore, you need to segment your customers based on their interests and behaviors, then relate the content to those segments when they browse on your website.
The most efficient way of producing content is to ask for a contribution from people that have expertise in the subset of the related content subject.
For instance, if you tend to write content about employment opportunities and benefits and you don't have any experience in human resources, you will not be able to produce high-quality content. However, there must be someone who is an expert on the related subject. So, simply, ask your HR manager to engage in this process!
To better illustrate what I'm trying to point out, the following headlines include some of the key benefits that you can utilize from different roles within your organization for content processes.
You may also like our curation of the best content creation tools to create awesome content every time.
Marketing specialists are usually responsible for the execution of overall content strategy. They do not only administer the creation process but also find additional sources to distribute content to and deliver them to the right people at the right time.
Why? Because relevant content is an attractive method to keep visitors and lead them to advanced stages in your sales funnel.
High-value content increases your audience engagement and relatively your sales. Sales professionals are usually the ones interacting with your customers, so they get feedback, determine customers' issues, and may suggest new features to solve those problems.
Because the sales department is very aware of customer needs, it should participate in the content creating process.
Engineering professionals generally are the ones involved with industry topics, new trends, and related solutions. Therefore, they may be able to generate industry-specific ideas, phrases, and words to address customer needs clearly.
Accountants do not just know customer questions, suggestions, and complaints; they also have insights on how to satisfy them. So, they may contribute with vital information to help you provide exceptional content for a solution!
C-level managers are perhaps the most valuable resource for the content creation process due to their experience and knowledge level. Executives usually point out prioritized subjects and suggest ideas for your content based on the marketing goals of the company.
People working for the human resources department are quite informed about the potential of employees that can generate relevant content for your subject. Additionally, they have enough experience in talking about the work environment and organizational subjects.
Note that the last step in your content creating process is to make sure that the content addresses the needs, expectations, and wants of your prospects.
You should collect as much feedback as possible from your customers. One of the easiet ways to collect feedback is through survey popups.
You can now clone Popupsmart's ready-made popup templates from the Playbook and create beautifully-designed survey popups in minutes via Popupsmart, a no code popup builder.
Once you have enough data, then form content strategies accordingly to solve their problems. So, benefit from the value your audience offers you before ending this game.
In this article, I tried to emphasize on putting the full resources of your company to use to create stunning content. Hence, sometimes, experience says much more than written sources.
If you have a hard time promoting your content, check out our recipe on how to promote blog posts .
Have any questions or something to add in mind? Then, please leave a comment!