What is Hashtag (#) and Why Do We Need It?

What is the meaning of the hashtags used in social media and blog posts?

Are we using the hashtags that should be as simple, straightforward and understandable as possible?

The use of Hashtag entered our lives in 2007 with the establishment of Twitter. This concept is created by adding # symbol to the beginning of the words or phrases that we express.

With the keywords you use, you give a short description of your topic to the reader and followers. Let’s take a look at how we can use the hashtags we use more effectively in social media outlets such as Instagram, Facebook, and Pinterest, to increase the number of likes and followers, but also to reach bigger audiences in marketing.

Be Careful To Pick The Right Hashtag Based On Your Topic

You may have shared your idea on Twitter or shared a holiday photo on Instagram. The hashtags you add should be relevant to the posts you share so that it’s easier to communicate with the people and communities you share the same topic with.

The power of hashtags.

If you manage a company account, using hashtags that indicate your marketing area and location will help you reach the right audience. With the right hashtags, you have the opportunity to increase the number of your visitors and the number of returns on your page at the same rate.

Don’t Label Each Word Separately

A mistake made especially by those who are starting to use social media is to label each word separately when writing a sentence.

Of course, it wouldn’t be effective to turn a long sentence into a hashtag. So try choosing short phrases and phrases that describe your topic.

 Follow The Trend

Statistics listed some of the most popular hashtags used in Instagram in 2017:

"#love #instagood #me #smile #follow #cute #photooftheday #tbt #followme #girl #beautiful #happy #picoftheday #instadaily #food #amazing #fashion #style #colorful #webstagram #bestoftheday #instacool #funny #life #like4like #look #fun #instagramers #smile #pretty #followme #nature #lol #dog #hair #onedirection #swag #throwbackthursday #instagood #beach #friends #hot #funny #blue #life #art #photo #cool #pink #bestoftheday #clouds"

You can also address a wider audience by using the words related to your topic in the photos or content you share.

Example image of follow the trend.

Don’t Hide It

Especially in brand accounts, hashtags important tools to communicate correctly with the user. You can catch a more intimate language by using tagging within a sentence. Hashtag gives you a better understanding of the message you want to give.

Don’t Use too Many Hashtags for One Post!

Hashtag illustration.

We have talked about what needs to be done, but there are some uses that should not be made in the use of hashtags. One of them is the use of more hashtag.

You can disturb your followers with the use of unnecessary hashtags. Accordingly, you may lose them. The ideal number of hashtags may vary depending on the platform.

While more hashtags are available on Instagram, there is a limited number of hashtags used on Facebook and Twitter. Given the 280-character limit on Twitter, you don’t want your tweet to consist of hashtags, do you?

Now you know the importance of hashtags and how to use hashtags appropriately! To get more tips about social media marketing visit our digital marketing blog page.

Thank you for your time and attention on us! #seeyou

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