What is Hashtag (#) and Why Do We Need It?

What is the meaning of hashtags used in social media and blog posts?

Are we using hashtags that should be as simple, straightforward and understandable as possible?

The use of Hashtags entered our lives in 2007 with the establishment of Twitter. This concept is created by adding a # symbol to the beginning of words or phrases that we express.

With the keywords you use, you give a short description of your topic to the reader and followers. Let’s take a look at how we can use hashtags more effectively in social media outlets such as Instagram, Facebook, and Pinterest, to increase the number of likes and followers, and also to reach larger audiences.

Be Careful To Pick The Right Hashtag Based On Your Topic

You may have shared your idea on Twitter or shared a holiday photo on Instagram. The hashtags you add should be relevant to the posts you share so that it’s easier to communicate with the people and communities you share the same interests with.

The power of hashtags.

If you manage a company account, using hashtags that indicate your marketing area and location will help you reach the right audience. With the right hashtags, you have the opportunity to increase the number of visitors and the number of returns on your page at the same rate.

Don’t Label Each Word Separately

A mistake made especially by those who are starting to use social media is to label each word separately when writing a sentence.

Of course, it wouldn’t be effective to turn a long sentence into a hashtag. So try choosing short phrases and phrases that describe your topic.

 Follow The Trend

Statistics listed some of the most popular hashtags used in Instagram in 2017 to be:

"#love #instagood #me #smile #follow #cute #photooftheday #tbt #followme #girl #beautiful #happy #picoftheday #instadaily #food #amazing #fashion #style #colorful #webstagram #bestoftheday #instacool #funny #life #like4like #look #fun #instagramers #smile #pretty #followme #nature #lol #dog #hair #onedirection #swag #throwbackthursday #instagood #beach #friends #hot #funny #blue #life #art #photo #cool #pink #bestoftheday #clouds"

You can also address a wider audience by using words related to your topic in the photos or content you share.

Example image of follow the trend.

Don’t Hide It

Especially in brand accounts, hashtags are important tools to communicate with the user. You can use more intimate language by using tags within a sentence. Hashtags give you a better understanding of the message you want to give.

Don’t Use too Many Hashtags for One Post!

Hashtag illustration.

We have talked about what needs to be done, but some things should be avoided when using hashtags. One of them is the use of excessive hashtags.

You can disturb your followers with the use of unnecessary hashtags. You may even lose them. The ideal number of hashtags may vary depending on the platform.

While more hashtags are available on Instagram, there is a limit to the number of hashtags you can use on Facebook and Twitter. Given the 280-character limit on Twitter, you don’t want your tweet to only consist of hashtags, do you?

Now you know the importance of hashtags and how to use them appropriately! To get more tips about social media marketing visit our digital marketing blog page.

Thank you for your time and attention! #seeyou

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