With the usage of digital marketing, measuring the success of sites is the most controversial topics. Because of being the most popular browser in the world, Google serves its tools that show his client the detailed traffic source reports.
If you have never exposed something called Google Analytics before, we recommend you to go through Google Analytics for Beginners: Transcript & Video first!
Google Analytics Reports were a mystery that attracts people’s attention. Therefore, most of the curious specialists decided to discover Google Analytics Reports for the client how efficient it is in a detailed way. Some of whom started to investigate a year-long case study whether Google Analytics Reports were safe.
While many people have praised the service that provides people with searching traffic Google Analytics, some of them still were approaching with suspicion.
In this article, you can examine that a long-term case study and its rates and its changes by looking at the searcher’s experience with third-party statistical services was that they under-report traffic.
Let’s consider two things and decide together:
But what it cannot be rationalized is how Google Analytics thinks if a site has lost 50% of its traffic when the user server logs indicate that traffic has held steady.
What is even more curious is that some pages continue to perform well according to both Google Analytics and the server logs, whereas other pages show a severe drop off in traffic from Analytics but either no drop-off or significantly less in the server logs.
For the month of January, one page about a popular television actress led the Google Analytics Report with 6000 unique visitors and 8100 page views. According to researcher server log, that page received 10,000 views (disallowing for known robots).
For July, Google Analytics Report says the same page received only 700 visitors and 900 views but researcher’s server logs indicate over 8,000 views. We don’t have the opportunity right now to look at the raw logs. However, sometimes “server software lumps data” is found together even if it doesn’t want to be lumped together, but nothing like this kind of discrepancy has ever shown up.
For more specific example, a white cheese dip page showed more than 9,000 views in January per server logs and more than 7,000 in July for Xenite.Org and Google Analytics shows about the same numbers for those months.
NOTE: This site is still available and is operated science fiction and fantasy domain. Also, for the white cheese dip example, Summer drop-offs are typical for Xenite.Org, which has large appeal among students of all ages.
The discrepancies vary across the selection of pages.
For Xenite’s home page, views were shown over 12,000 in January but Google shows 2200.
In July, Google thinks website only received about 800 page views on the main page but server logs indicate 3,000. Maybe the robot filtering didn’t work the way it can be thought that it should on searcher’s server logs.
What it found unusable in Google Analytics testimonials from other people is that all the gung-ho recommendations fail to mention any sorts of comparisons.
While the case study is intended to run through the end of year, the declining data patterns for Analytics make absolutely no sense whatsoever.
Another measure of traffic comes in the form of referrals from Google.
In January, it was recorded (as Big Daddy rolled out) about 28,000 referrals from google.com/search (just one of many Google referring URLs).
In July it was recorded about 16,000 referrals from that same URL. It can be lost some search placements in July for a while, which happens occasionally. And as it mentioned above, we can normally see a decrease in traffic during the summer months for the selected website (We’ve been tracking Xenite.Org’s traffic for nine summers now — this is a normal drop).
Searcher’s server logs indicate they had 97,000 visitors in January and 81,000 visitors in July. So while a greater proportion of the summer traffic comes from non-Google sources, they didn’t lose almost 50,000 visitors — which the Google Analytics data suggests it should have been.
So, the question to the rest of you is:
NOTE: This was not a sudden drop off in the Analytics data — the overall numbers have declined each month.
Source: Michael Martinez
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